Devon Reynolds – Write High-Converting Landing Pages

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Exploring the Essential Features of “Devon Reynolds – Write High-Converting Landing Pages”

Between our work at Demand Curve and our agency Bell Curve, we’ve run thousands of landing page experiments for companies like Segment, Microsoft, and Perfect Keto.

In just 3 days, you’ll get the strategy, frameworks, and tactics that we’ve accumulated over years of rigorous testing.

What you’ll accomplish

This course is for doers. We’re not here to bore you with drawn-out landing page theory.

Instead, we’ll get into the weeds with you and help you create a high-converting page.

Here’s what you’ll accomplish:

1. Create an optimized landing page that you can use immediately.
2. Learn our unique, proven, and repeatable framework so that you can build pages long after you leave this course.
3. Grow with your peers. You’ll have the opportunity to connect with the ambitious marketers in your cohort. Share learnings, experiments, and results from your work to level each other up.

What you’ll get

• Actionable projects that build up to a finalized landing page.
• Learn proven frameworks, tactics, and strategies.
• Session recordings so you can revisit the material (and sharpen your craft) on your own time.

Course Syllabus

In 3 live sessions, we’ll drill into 8 critical landing page topics—and you’ll actively build your page along the way.

1 Landing pages vs. homepages

You’ll learn the key differences between a landing page and a homepage. And how our insights can apply to writing both.

2 Value Props

You’ll learn how value props help you generate copy ideas, hone your positioning, and define what’s most valuable to your audience.

3 Conversion theory

You’ll learn tactics to increase desire while decreasing friction and confusion for your customers.

4 Landing page structure

You’ll get a proven formula for your landing page structure to use as a baseline. Then you’ll adjust it to your specific audience.

5 Writing landing pages

You’ll learn the importance and structure of every single piece to a landing page. Then you’ll write your own.

8 Conversion Rate Optimization and A/B Testing

You’ll learn how to identify high-impact optimization opportunities and implement an experimentation process to systematically improve the performance of your landing pages.

Who’s teaching this course?

We’re Demand Curve.

We’ve worked with thousands of companies across every industry, so we know what marketing tactics are working today—not a year ago.

And we run Bell Curve, our world-class agency that works with top companies like Clearbit, Segment, Microsoft, and Outschool.

Devon Reynolds

Senior Creative Strategist, Bell Curve

As an 8 year old kid, I learned a valuable trait of human behavior when I traded a $2 coin I got from a dinosaur museum for a like-new Michelangelo action figure (complete with nunchucks!) The economics didn’t make sense, since I knew a brand new ninja turtle was easily $6, but we both walked away from the transaction thrilled with our new treasure. Here’s the lesson: different people value different things for different reasons. If you can figure out what those things are, you’ll never go hungry.

I’ve picked up a few more lessons along the way that have helped me market, promote, and sell millions in a wide variety of fields, both on and offline. From SaaS to adventure racing, online course launches and audience building, the underlying principles of conversion are the same. I used them as a copywriter for Ramit Sethi where 6 and 7 figure launches were fairly routine.

I used them at Farnam Street where we created high-demand courses, sold-out live events and a blossoming paid community. And I use them everyday at Bell Curve, where we help startups and enterprise brands present themselves to the world in bold and fresh ways.

In this workshop, we’ll dissect the psychology of selling online — and why so many people are getting it wrong. In just 3 days, you’ll not only know learn how to sell more online, you’ll walk away with a potent sales asset that will attract and convert buyers around the clock.

So whether it’s a product or service, a live event, brand story, or even an ambitious vision, we’ll help you sell it. Come learn how.

This course is a fit if…

1 You’re a founder who wants to learn to communicate how your product works without sounding salesy or vague.

2 You’re a new marketer seeking to acquire valuable skills to grow your career.

3 You’re a senior marketer who is coming from a different area of expertise or who wants a refresher on the best tactics for conversion.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/