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This course is the ultimate guide to mastering digital marketing in 2022. Learn the core concepts and strategies that will make you a digital marketing expert.
Exploring the Essential Features of “Digital Marketer – Digital Marketing Mastery (2022)“
Digital Marketing Mastery Certification Course
This course is hands down, the most comprehensive digital marketing training in the industry today.
We start by making sure you get crystal clear on the most important part of any digital marketing plan:
Your customers.
And to do that, we kick things off by mastering 3 foundational topics:
- The Customer Avatar Canvas – WHO your ideal customers are
- The Core Message Canvas – WHAT your business offers to your customers
- The Customer Value Journey – HOW your customers interact with your message
Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:
- Content Marketing
- Email Marketing
- Social Media Marketing
- Community Management
- Digital Advertising
- Data & Optimization
- Search Marketing
Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.
Not just once, but as a machine that turns your prospects into leads, and leads into customers.
After earning your Digital Marketing Specialist Certificate, you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.
Your Path to Becoming a Marketing MVP
Up to now, our newest and most comprehensive marketing course was only offered for a limited time to new DigitalMarketer Lab subscribers.
But now, we’re making it available to purchase on its own for the lowest price it will ever be.
Meaning there will never be a better time to become a T-shaped marketer who can confidently:
- Create a marketing strategy from A-Z for yourself and your clients
- Lead a team of marketing professionals who understand how their roles work together
- Collaborate with colleagues to create winning strategies that form a cohesive marketing plan
The Digital Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.
Sure.
With our engaging and instructional approach to marketing training, a newly-minted T-shaped marketer like you might be tempted to quit your day job for the greener pastures of SEO or Community Management.
But even if you don’t, you’ll know precisely how to implement those respective skills into your existing or desired marketing profession.
Course Details
The Digital Marketing Mastery Course is the most comprehensive digital marketing training in the industry. In this 16-hour course, you’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.
MODULE 1: Core Concepts of Digital Marketing Learn the role of digital marketing and how to leverage it in today’s business world.
MODULE 2: Knowing Your Customer Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.
MODULE 3: Customer Value Journey Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.
MODULE 4: Content Marketing Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.
MODULE 5: Social Media Gain a basic, clear understanding of how to use social media to build real relationships with your audience.
MODULE 6: Digital Advertising Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.
MODULE 7: Search Marketing Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.
MODULE 8: Email Marketing Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.
MODULE 9: Community Management Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.
MODULE 10: Data & Optimization Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/