*** Proof of Product ***
Welcome to the ‘Digital Marketer – E-Commerce Marketing Master’ course. This program is your gateway to mastering the art and science of e-commerce marketing, from core concepts to advanced strategies. Get ready to transform your e-commerce business and achieve remarkable success.
Exploring the Essential Features of “Digital Marketer – E-Commerce Marketing Master“
What’s included:
Module 1 Overview – Core Concepts
- Validating Proof of Concept with the Ecommerce Tree of Life
- Evaluating Product Market Fit
- The Core Pillars of Ecommerce
- Why Ecommerce Needs Strategy
- The Customer Value Journey for Ecommerce
Module 2 Overview – Avatar/Offer
- How to Create Your Customer Avatar
- The 4 Key Ecommerce Attributes
- 26 Examples of Transactional Ecommerce Offers
- Creating Your Offer Stack
Module 3 Overview – Online Store
- Optimizing Your Online Store
- How to Create the Ideal Homepage Hierarchy
- How to Organize Collections – Content Hierarchy
- Setting Up Your Menu
- Creating Perfect Product Pages
- Product Photography
Module 4 Overview – Sales Channels: Email Marketing & Paid Advertising
- Introduction to Sales Channels
- Email Marketing: Welcome Email Flows
- Email Marketing: Abandon Cart Email Flows
- Email Marketing: Post-Purchase Email Flows
- Email Marketing: Campaign Emails
- Introduction to Paid Advertising for Ecommerce
- Paid Advertising: Anatomy of an Ad on Meta
- Paid Advertising: Copywriting and Creative on Meta
- Paid Advertising: Testing Copy, Creative & Audience on Meta
Module 5 Overview – Building a Social Store
- Introduction to Expanding Your Ecommerce onto Social Media
- Meet Your Instructor Lauren Petrullo
- Why Use Meta & Social Shops?
- Facebook vs Instagram Shops
- What Platforms Have Shops? Why Are We Talking About Meta?
- Prerequisites for Setting Up Social Shops
- How to Apply Offer Creation
- Key Social Selling KPI’s
- Where are Social Shops, UGC, and Affiliate Systems Headed?
- Who Should be Managing your Social Store?
- What are Standard SOPs for Social Shops?
- Using Social Feed to Tag Social Shops
- Storefronts in the Metaverse
- Addressing Objections
- Case Study: ClearStem
Bonuses:
- Build A Winning E-Commerce Product Page Workshop with Ezra Firestone
- Design and build a winning ecommerce product page that will actually convert visitors into buyers, with an ecommerce expert that has generated $50 million from one store in just 36 months.
- How To Create a Foolproof Product Promotion Giveaway In 10 Days or Less Course with Lauren Petrullo
- In this workshop, learn how to get your promotions in front of your audiences wherever they are. You’ll be creating and executing an omni-channel promotion in 10 days or less.
- The Email Promo Jumpstart Pack
- A curated collection of DigitalMarketer’s best blueprints & strategies to ignite your offers and make your emails (& your promotions) stand out.
- The 5-Part Refund Reducer Email Series Playbook
- In this Playbook, you’ll learn about the 2 variations of communication you can use to save customers and reduce refunds. You’ll gain access to a template you can adapt and apply in your business.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
