*** Proof of Product ***
Exploring the Essential Features of “Ed Gandia – Writing Case Studies”
From the desk of Ed Gandia
Six-figure B2B Copywriter and
Highly Regarded Business-Building CoachâŠ
Dear Writer,
Itâs hard to resist a great story.
Thatâs why we love a good novel, movie, or play. And why weâll watch a classic film over and over again.
But tales do far more than entertain us. Neuroscientists have proved that stories can deeply influence our beliefs and decisions. Mainly because stories appeal to our emotions and our capacity for empathy.
Businesses have caught on to this in a BIG way. They understand the huge role stories play in their sales process. This explains why theyâre willing to pay writers $1,500 to draft short stories for them.
I have the system down, so I can complete these projects in around five hours. Which means I earn $200â$300 PER HOUR every time I write one.
Best of all, clients need stories throughout the year. So it becomes a steady stream of work (Iâve written almost 50 of these for one client alone!).
And with the rapid growth of content-based marketing among B2B companies (companies that sell products and services to other companies), the demand for these pieces has never been higher.
Yet⊠very few copywriters know how to land these lucrative projects and tackle them efficiently.
Those who know what theyâre doing command handsome fees. And their clients cling to them for dear life!
Help Companies Tell
Their Success Stories
What are these lucrative projects?
Iâm talking about case studies (or âsuccess stories,â as they’re known in some industries).
Case studies are short âbefore and afterâ stories that describe how a company or person solved a challenge with a product or service â and what the results of solving that challenge were.
And even though companies donât rely on them to directly sell anything, they understand the true value of a case study is its ability to move a sale forward indirectly by building TRUST.
Youâll notice, theyâre also extremely formulaic.
Acme Corp. had a problem with X. They looked for a solution until they found Product Y. They bought and implemented that product. And since then, theyâve enjoyed A, B, and C benefits.
Simple, right?
Case studies can vary in length, but the sweet spot for these pieces is about one or two pages â or about 800 to 1,200 words long.
And because they almost always follow the same format, once you have the winning formula down for writing them, you can start making a great living by writing case studies.
Theyâre by far some of the most lucrative AND in-demand copywriting projects in B2B. In fact, case studies are one of the projects my clients request from me the most.
High Pay and High Demand
Over the years, Iâve developed a step-by-step system that enables me to write compelling case studies in a very efficient manner. In fact, Iâve refined this system to the point where I now earn $200â$300 or more PER HOUR on every case study project.
I donât charge an hourly rate â only a flat fee. But my system allows me to produce high-quality content relatively fast. Which drives up my âinternalâ hourly rate to a level most writers and journalists only dream of.
Case studies donât just pay well; theyâre also the kind of project that clients need on a regular basis. Just two or three clients with a steady need for case studies could quickly propel your income into the high five figures or the low six figures.
And once you deliver a few solid case studies for a client, youâll quickly become their go-to case study writer. The knowledge youâve acquired about their products and their customers is just too valuable for them to go elsewhere!
Are YOU Suited to Write Case Studies?
Now⊠case studies are not for everyone. So hereâs what you should ask yourself before exploring this type of writing:
- Are you comfortable interviewing people to gather information?
- Do you prefer smaller and shorter writing projects to longer assignments?
- Would you enjoy writing short stories of how an organization overcame a business, process, or people-related challenge?
- Do you enjoying moving from project to project relatively quickly?
- Do you enjoy the challenge of taking a straightforward story and finding a âhookâ or âangleâ that would make it sing?
If you answered âyesâ to most of these questions, then case studies could be your ticket to earning an executive-class income as a writer.
And if youâve ever wanted to unleash the journalist in you â to dig for clues and facts that will help you craft a rich, colorful, and compelling story â then case studies will give you a sense of fulfillment few other writing projects can offer.
Drastically Reduce Your Learning Curve â and Start Writing These High-Paying Projects FAST
So, does this sound interesting to you? Well, before you can begin to tap into this great writing opportunity, there are a few requirements (and all three are critical).
- REQUIREMENT #1: You must learn how to tell a powerful story in just a couple of pages and in the right sequence.
- REQUIREMENT #2: You must know how to manage and tackle these projects efficiently.
- REQUIREMENT #3: You must know how to promote yourself effectively as a case study writer and how to price them profitably.
And thatâs where I can drastically shorten your learning curve.
Ed Gandia
My name is Ed Gandia. Iâm a successful B2B copywriter and creator of numerous AWAI programsâŠ
When it comes to B2B copywriting assignments, case studies are one of the types of projects I get asked about the most from new B2B copywriters and writers in other fields or specialties.
Thatâs why I teamed up with AWAI to create a program all about case studies, titled Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories.
Step-by-Step Formulas and Strategies
Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories is a comprehensive online program made up of audio lessons, worksheets, and video tutorials. Itâs specifically designed to teach you everything you need to know to get started in the world of case study writing as quickly as possible (emphasis on âquicklyâ!).
Thereâs no fluff, and there are no complicated, abstract ideas. Only specific, step-by-step formulas, strategies, and frameworks â direct from someone who made a solid six-figure income for over 10 years writing case studies and similar pieces.
Youâll learn the best way to approach these projects. How to complete them faster. How to turn out powerful, persuasive stories your clients will love. How to market yourself effectivelyâŠ
And how to command top fees for your work! In fact, youâll learn how you could start earning $125â$200 an hour writing these pieces. After a few months of experience with my system, your hourly earnings could quickly shoot into the $200â$300 range!
Just as important, Iâll walk you through every aspect of case study writing. Iâll strip away any fear you might have about these types of pieces (which can seem a bit intimidating at first). Iâll show you whatâs behind that mysterious curtain and arm you with the confidence you need to go after them.
And once you land your first couple of case study projects, this online program will become a valuable reference guide you can turn to again and again for detailed tips and instructions.
Also, because each audio lesson is only 20â40 minutes long, going back to reference key material or to get a refresher on a specific topic is quick and easy.
Profit from My Mistakes
The formulas and strategies in this program took me years of hard work and trial and error to develop and refine. Iâve written a boatload of case studies. And I tried countless approaches before I came up with a system that made sense and was repeatable.
In other words, something you could easily follow to get these documents written better and faster.
So rest assured that youâre getting information thatâs been tested and refined over and over again. Not a bunch of theory.
In fact, my case study writing skills are one of the biggest reasons my clients are so loyal. One sent me this note, which made me blush!
âTerrific job on this case study, Ed. You are truly an artiste â the âPicassoâ of case studies!â
Hereâs the thing: Once you become your clientsâ âgo-toâ case study writer, they wonât want to work with anyone else. And youâll often be the first person they approach about other lucrative projects such as white papers, articles for trade journals, web copy, and many others.
Itâs one of the best ways to get in the door with a client⊠and keep them for the long run.
The Guidance You Need to Become a Sought-After Case Study Writer
Now, as profitable as case studies are â and as fun as they are to write â you have to know how to approach and complete these projects. Otherwise, they can really ârun awayâ from you⊠fast!
Itâs happened to me many times!
But with Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories youâll have the guidance and step-by-step direction youâll need to avoid these pitfalls and keep your projects moving.
Iâve carefully designed each module to give you the best and most practical information youâll need at every stage of the process⊠and to keep you from making common (and costly!) mistakes.
Hereâs What Youâll Get
Letâs take a quick âmini-tourâ of these modulesâŠ
Introduction
The program starts with a 10-minute introduction that gives you the lay of the land, how the modules are organized, and how you can best approach the material, depending on your needs and goals.
Module 1 The Lucrative Business of Case Study Writing
In this first module, Iâll walk you through the basics of case studies. Iâll explain what they are in more detail. Iâll also discuss what theyâre used for, who reads them, why theyâre so popular, and why they continue to be so effective. Plus⊠Iâll show you how much you can charge for these projects and how long theyâll take you to complete them (both at first⊠and once you have some experience).
Module 2 The Winning Case Study Structure
In Module 2, Iâll explain how powerful case studies are structured. Weâll talk about the different components of the case study. The purpose of each element. What each section needs to include. And why these documents need to follow a specific sequence.
Module 3 Discovery and Planning
In this module, youâll learn how to gather all the important basic information youâll need before you can even start your research and writing. Essentially, this is where you get a good feel for your clientâs objectives. Itâs also where you identify the participants in the case study, get initial approvals, and where you lay the groundwork for a smooth project.
Iâll also share a copy of my detailed framework in a flowchart format. This is a process Iâve refined over the years and have kept completely secret until now.
Module 4 The Interview Process
Hereâs where I go into a deep dive of the interview process. Weâll discuss everything from pre-interview preparation to keeping your interview tightly focused and productive. And how to get the juicy details youâll need to craft a powerful story.
Iâll give you tips and ideas that will save you a tremendous amount of time and will make you look like a true pro in front of your client and their customer.
Module 5 Writing Your Case Study Draft
This module is all about the moment of truth â writing your case study! Iâll walk you through organizing all your information, outlining your story, writing your first draft, editing, polishing, proofreading, and developing a powerful and attention-grabbing title.
Module 6 Managing Your Case Study Projects
Few B2B copywriters know how to craft powerful case studies. And fewer still know how to complete these projects in an efficient way. So in Module 6 Iâm going to show you how to keep your case study projects on track. How to increase the chances that you get all the necessary approvals for your draft. And what to do when things go wrong.
Module 7 How to Land Case Study Projects
Next, I show you how to land case study projects. Everything from how to market yourself as a case study writer⊠to how to price them⊠what questions to ask before you quote⊠how to price your projects profitably⊠and how to increase your chances of landing the work. By the end of that module, youâll be well equipped to market your case study skills and to win profitable case study projects.
Module 8 Anatomy of a Case Study
In this final module, Iâll walk you through an analysis of four different case studies, two of which are included in this program as a reference. Youâll see how these pieces are structured. What sequence they follow. How each of the components reads. And what the actual case studies look like once theyâre published. I do this through a 23-minute video so you can follow along more easily.
Learn Strategies and Insights in a Matter of Days That Would Take YEARS to Acquire on Your Own
What youâll learn in Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories took me years of trial and error to learn and refine.
But you wonât have to go through that painful journey. Or make costly (and embarrassing) mistakes as you try to figure things out on your own.
I map it all out for you in a few simple lessons. I give you my actual framework for tackling and completing these projects efficiently â something Iâve never shared with anyone.
Plus, I actually teach you how to write a case study. I break down these projects into practical steps and proven formulas that are easy to follow and implement.
That means you can begin to apply the information quickly and gain the confidence to go after these projects.
Youâll now know how to put one together⊠what pitfalls to avoid⊠how to approach your prospects⊠how much to charge⊠how to complete the work faster⊠and how to deliver a high-quality piece.
And youâll have a handy reference you can go back to anytime you need a refresher on any aspect of case study writing.
âI have a much better understanding of how easy it is to write case studies, as well as how much preparation goes into making a successful one. I would definitely recommend this program. It really helped me understand the mechanics of writing a good case study, as well as showing how important it is to prepare for an interview and let it flow freely to get the most out of it.â
Nancy Wills
Houston, TX
The Equivalent of a One-Day Seminar
The amount of material in Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories is the equivalent of what youâll find in a one-day professional development seminar.
If you were to attend one of those seminars, youâd pay anywhere from $500 to $900. And that doesnât include the audio or video from any of the sessions, which can easily run an additional $200 to $300 (if theyâre even available).
Then there are travel costs. The hassles of airports, flight delays, hotels, bad food. And being away from home.
Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories wonât cost you anywhere near that. And you wonât have the hassle of having to travel somewhere.
Because case studies are in such demandâŠ
And because I know once you start writing case studies, youâre going to love it and have the ability to really change your lifeâŠ
Learn at Your Own Pace
And donât forget, you can go entirely at your own pace. Everything is accessible online. So, if youâre really busy, no problem. Log in whenever you can.
Plus, you can review each module as many times as you’d like to make sure you really grasp the material.
When you consider that the standard fee for a case study is $1,500, you can easily earn back the investment in this training program many times over.
And because Iâll show you how to complete these projects in just fiveâeight hours, youâll soon be earning $125â$200 an hour (or more!). After a few months of experience, things get even better â your hourly earnings can quickly shoot into the $200â$300 range, which is where I am.
When you consider that the average midsize or large corporate client needs a steady stream of case studies (Iâve written almost 50 case studies for one client alone)âŠ
⊠well, letâs just say that having just three or four steady case study clients can keep you very busy for a long time.
A Rewarding Project that
Pays Extremely Well!
Case studies are one of the most fun, rewarding, and profitable projects you can write as a B2B copywriter.
Youâll get the satisfaction of playing âreporter.â Youâll get to craft interesting stories. And youâll help your clients generate leads that could turn into valuable customers and millions in revenue.
But to be successful, you must learn and apply the strategies, formulas, and ideas Iâll be teaching you in Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories.
And today Iâm glad you get to try it all out risk-free.
So grab Writing Case Studies now.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
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