*** Proof of Product ***
Exploring the Essential Features of “Edward Sturm – Compact Keywords”
A course that shows how to get:
- Paying customers
- Users
- Warm leads
With conversion-based SEO
Not outdated blog SEO
Why use the Compact Keywords Method?
- Target people looking to buy now
- Target decision makers representing a lot of people
- Low cost and low effort to perform
- Shows on page 1 of Google faster than normal
- Aligns with Google guidelines
- Works with AI, video, and user-generated content
All other SEO courses and gurus tell you to focus on blog SEO which…
- Has low conversion rates
- Takes a lot of time and money
- Is getting deprioritized by Google Algorithm Updates
- Is getting replaced by AI
Blog SEO is NOT WORTH WHILE!
Compact Keywords instead focuses on purchase-intent SEO landing pages which…
- Are designed from the ground up for getting customers, users, and leadsÂ
- Requires less time and money
- Are optimized for long-term success with Google Updates
- Gets recommended by AI
Designed from the ground up for getting customers, users, and leads
By only targeting language that has high-purchase intent, Compact Keywords naturally becomes about offering your products or services as a direct solution to people who are already looking for them.
Blog SEO, by contrast, answers “how, what, why” questions to people who are not ready to buy or use. Then it hopes to convert these people to newsletter subscribers or recurring visitors, to earn their trust and sell to them in the future.
Compact Keywords targets WARM searchers.
Blog SEO targets COLD searchers.
Requires less time and money
Easier for making sales, getting users, and getting leads:
Visitors who land on Compact Keywords pages are already looking for what you offer. They need less convincing.
Easier for SEO:
Compact Keywords targets high-intent language most sites ignore – meaning less competition and easier rankings.
The result of this is
- You need less words per page (less work)
- You need less SEO backlinks (less money & less work)
Gives long-term success with Google Updates
Compact Keywords gives searchers what Google wants:
- Direct, clear next steps. “You’re looking for what we offer – here’s a button to buy it, use it, or get in touch.”
Language to fill in gaps. Warm searchers are ready to act – but most businesses don’t target the language they use. That means Google can’t recommend - these businesses. Compact Keywords fixes this by matching intent with pages built to convert.
- Easily understood websites. Compact Keywords includes simple technical SEO lessons anyone can follow – making your site easier for Google to crawl and parse, while also improving navigation for real people.
Blog SEO, by comparison, usually gives searchers what Google doesn’t want:
- 3,000 word articles with a lot of fluff. Articles offer incomplete information or answers that are unnecessarily long.
- Targets the same language lots of other sites target. Doesn’t help Google fill in the gaps.
- Bloated content structures like /blog/, endless pagination, massive generic articles. Hurts usability and search engine understanding.
Over the last several years, blog SEO has been hit by many Google Algorithm Updates! Don’t do it!
Recommended by AI instead of disrupted by it
Compact Keywords pages train AI to recommend your brand for relevant scenarios.
Somebody asks ChatGPT for a recommendation to something you have a Compact Keywords page on? ChatGPT is more likely to recommend your brand because your content addresses the specific need and shows up in the data AI models are trained on.
When people say “SEO is dead,” they mean blog SEO is dead. ChatGPT has taken the place of answering “how, what, why, etc,” and AI Overviews in Google reduce clickthrough rate for blog SEO by 34%.
Compact Keywords is NOT blog SEO.
About your instructor
Hey! I’m Edward.
Here’s some things about me:
- Did SEO at Dentsu International, one of the top 5 marketing agencies in the world. Had clients like P&G and Luxottica.
- Mentor there went on to become Head of SEO at Omnicom, which, for a while, took the spot of the biggest publicly traded marketing agency (now it’s second).
- Started and ran the NYC SEO meetup group. Taught classes on SEO at Microsoft.
- With my own agency I’ve done SEO for dozens of startups and SMBs, including my own.
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