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Exploring the Essential Features of “Eli Broad – The Art of Being Unreasonable: Lessons in Unconventional Thinking“
Discover the unconventional success principles of billionaire entrepreneur and philanthropist, Eli Broad. Renowned for his embrace of “unreasonable thinking,” Broad has built two Fortune 500 companies, accumulated personal billions, and revolutionized philanthropy. This book unveils the “unreasonable” principles that have fueled his success, spanning negotiation, risk-taking, investing, and hiring.
Highlights include Broad’s instrumental role in creating iconic institutions such as the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, and The Broad – Contemporary Art Museum at the Los Angeles County Museum of Art. His pioneering investment approach to philanthropy has catalyzed groundbreaking scientific and medical research in genomic medicine and stem cell research.
Broad’s impact extends to education, endowing a full-time M.B.A. program at Michigan State University, where he and his wife also funded a cutting-edge contemporary art museum. As the founder of two Fortune 500 companies, KB Home and SunAmerica, Eli Broad’s journey exemplifies the power of unreasonable thinking to break through barriers and achieve unprecedented success.
If you find yourself stuck in the confines of reason, let Eli Broad guide you towards embracing the unreasonable and witness the extraordinary possibilities that lie ahead in your next endeavor.
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