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Welcome to “Eli Jones – Real Estate Photographer Pro,” a comprehensive course designed to empower you with the knowledge and skills needed to thrive in the real estate photography industry. Whether you’re just starting or looking to scale your business, Eli Jones shares his proven strategies and insights to help you succeed.
Exploring the Essential Features of “Eli Jones – Real Estate Photographer Pro“
The Complete Blueprint to Starting & Scaling Your Real Estate Photography Business
What’s Included in the Course?
- 80+ Value-Packed Video Tutorials
- This course is my “business in a box” and covers everything I did to start and grow my real estate photography company to 16 staff and $1M+ in yearly revenue in less than 4 years. I cover topics ranging from presets, software, camera gear, editing, and shooting – to business principles, customer service, and systems. This course is designed to be the only resource you will need to build a thriving real estate photography business. Regardless of whether you want to be a fully booked single photographer, or scale and hire like I did, this course will provide you the blueprint and answers that you are looking for!
- Access to Members Only Facebook Group + Weekly Live Q&A
- When I was building Norman & Young, I had so many questions I would have loved to be able to ask – so we created a members only Facebook group where my team, and students who have taken the course answer questions and help each other along the way. I also do multiple hours of live Q&A in this group each week!
- Downloads
- Download raw photos, video clips, presets, templates and everything we use to run and grow our business! You can even use our proven website template! We include both the sample photos and videos to follow along with as well as the presets we use to process our photos at my company, Norman & Young.
- 30 Day Money Back Guarantee
- This isn’t another course built to take your money. If you join the course and realize it’s not right for you within the first 30 days, I will give you 100% of your money back. The goal was, of course, to create another source of revenue for my company, but over that was to help others replicate our success in their market – so I don’t want your money if you don’t feel it is right for you!
See What Our Members Are Saying!
Course Curriculum
The Business
- Real Estate Industry Structure and Terms
- Real Estate Media Services & Pricing
- Stats | Where Our Revenue Comes From
- The Starbucks Effect | Product-Market Fit
- Stats | The $100K/Year Breakdown
- Our Secret Weapon | Customer Service
- Two Reasons We Don’t Use Contracts
- Turn-Around Time
- Sole Proprietorship vs. LLC
- Business Name and Taxes
- Collecting and Paying Sales Tax
- What Actually Sells the House | Don’t Make This Mistake!
- Sales 1 | How to Get Your First 10+ Clients Easily
- Sales 2 | How to Turbocharge Your Growth
- Customer Service Case Study | #1
- Customer Service Case Study | #2
- Customer Service Case Study | #3
- Customer Service Case Study | #4
- Outsourcing Editing | How We Do It & What We Have Learned
- Dress Code
- Part 107 Test (FAA Drone Test)
- Spending Your Money Where It Counts
- How to Get Supra Lockbox Access
- Customer Service Interjections
The Systems
- Organization = Scalability
- Website – Hosting and Building
- Company Emails
- Invoicing/Scheduling/Delivery All-in-One System
- Agent Customization
- Payment Processing / Sales Metrics
- How to Keep Track of Income & Expenses (Calculating Profit)
The Product – Photos
- Equipment | What We Use at Norman & Young
- Camera Settings (For Canon, but Same Settings Apply for Other Manufacturers)
- How to Set Up Bracketing with Sony
- Software & How to Install Our Presets (Mac)
- How to Install Our Presets (PC)
- (Optional) How to Make a Custom Lens Correction Preset
- (Optional) Editing Flow with Photomatix Lightroom Plugin
- 5 Composition Tips for Real Estate Photos
- What Verticals Are & How to Get Them Straight!
- Must Move List – Don’t Let This Be in Your Shots!
- Photo Shoot | House 1
- Full Edit | House 1
- Photo Shoot | House 2
- Full Edit | House 2
- Drones & Drone Camera Settings
- Drone Photo Shoot
- Drone Photo Edit
- Twilight Photo Shoot
- Twilight Photo Edit
- How to “Shoot” & Edit Virtual Twilights
- HDR Blending Issues
- HDR “Ghost” Removal
- TV Replacement & Fire in Fireplaces
- Object Removal Made Easy
- Sky Replacements Made Easy
- Grass Greening Made Easy
- Virtual Staging Made Easy
- Driveway Cleanup Made Easy
- Floor Plans Made Easy
- Bonus Service: Room Measurements
The Product – Videos
- Equipment | What We Use at Norman & Young
- Camera Settings | Video
- Specific Settings for Sony A73 (Optional & More Advanced)
- Full Video Shoot | House 1
- 30 Minute Edit (Part 1) | Project Creation & Clip Selection
- 30 Minute Edit (Part 2) | Adding Music & Editing to That Music
- 30 Minute Edit (Part 3) | Color Correcting & Finalizing for Export
- Royalty-Free Music for Your Videos
- Delivering and Hosting Videos
- Balancing the DJI Ronin S
- Ronin S Settings
The Product – 3D Tours
- Intro & Equipment Needed
- How to Scan a House
- 3D Tour Post Processing
- Bonus | 3D “Doll House” Floor Plan
Scaling Up | From Just Me to 15+
- Scaling Is a Decision, Not a Definite Path (Watch Before the Rest of the Scaling Videos)
- What It Means to Be an “Owner”
- Staff Breakdown | Who We Have & What They Do
- When to Hire Your First Employee & What They Should Do
- How We Find, Interview & Hire Photographers
- Employee Compensation & How We Pay
- Non-Compete/NDA Agreements | How We Avoid Training Our Next Competitor
- How We Train Employees to Maintain Company Standards & Quality
- The Norman & Young Merit System | Our Modern Iteration of an Old HR System
- Managing Seasonal Revenue Fluctuation
- Norman & Young Office Tour (Not Critical to Scaling, More for Those of You Who Like the Behind the Scenes)
- Internal Team Communication Software
Paid Advertising – Facebook & Instagram
- Intro to Ads & Sales Funnel Overview
- Setting Up a Facebook Ad Campaign
FAQs with Micah
- Camera Basics (Watch This If You’re New to Photography)
- Should I Buy a Cheap Drone to Practice With?
- Alternative Video Editing Software
- Testimonials for Real Estate Agents
Downloads/Bonuses/Discounts
- Download: HDR Presets
- Download: Lightroom Presets
- Download: Home Prep Checklist for Sellers/Agents
- Download: Recommended Minimum Shot List for a 36 Photo Package
- Download: Simple Accounting Spreadsheet
- Download: Norman & Young Points HR System Template
- Download: Virtual Staging Catalog
- Download: Room Measurements Report Template
- Download: Raw Drone Photos from House 1
- Download: Raw Photos from Houses 1-2
- Download: Raw Video from House 1
- Download: Raw Twilight Photos
- Discount: HDR Software 25% Discount
- Discount: Artlist 2 Months Free
- Discount: Outsourcing Volume Rates
- Bonus: Use Our Website
- Bonus: Get $200 When You Sign Up for Gusto and Run Your First Payroll
- Sample Terms of Service (Needed for Full Frame)
- Love This Course and Want to Recommend It to Others? Get a 20% Affiliate Commission!
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
