*** Proof of Product ***
Exploring the Essential Features of “Elise Darma – Take It To The Bank“
With Promotional Strategies That You Can 🔁 Rinse-And-Repeat 🔁 Every Single Quarter, All While Instagram Is Steadily Growing Your Audience…
It’s time for you to…
TAKE IT TO THE BANK!
(And have your best sales quarter ever.)
This Is For The Business Owner Who’s Ready To Have Their Best Quarter Ever.
It’s time to stop wondering how others are having record-breaking promos that seem perfectly timed, seamlessly positioned and drive a frenzy of buyers.
Heard of hockey stick growth? Yeah. 📈
Read on for an important message that could change the trajectory of your sales this year.
From the desk of your “minimalist marketer” friend, Elise Darma
JANUARY 7, 2024
BARCELONA, SPAIN (my current home, hello!)
There’s a perfect storm brewing…
Between the holidays and events that already happen every single quarter (that you can “newsjack” for your next promotion)…
And Instagram being the best sales tool out there for growing a fresh audience and closing those sales.
I’ve been tapping into both promotions and Instagram since 2017, and when I look at our numbers, I can see a clear-as-day trend:
Our Best Quarters Happen When Running A Promotion Alongside A Major Event.
- Q1: New Years
- Q2: Spring
- Q3: Back To School
- Q4: Black Friday
the data is in:
More people turn to Instagram as the #1 place to shop – over all other social media apps and even shopping in store.
The data from Fohr, a marketing company, shows that people shopping on Instagram is becoming more commonplace than shopping in-store (71% on Instagram versus 43% in-store).
For business owners, this means your Instagram followers are literally waiting for you to put a juicy offer out in front of them.
Even outside of the popular holiday shopping period, people looooove to discover brands on Instagram.
THE ONE MAJOR PROBLEM TO ALL THIS?MORE AND MORE PEOPLE ARE PUTTING PROMOTIONS OUT THERE WITH LITTLE TO NO BUZZ IN RETURN.
They think their offer is weak (it’s not, it just needs better positioning).
They think their Instagram followers are ghost accounts (they’re not, but they need to see your compelling content).
They think they need to slash prices (you don’t, let’s not piss off current customers).
Maybe you’ve tried to put out a flash sale or promotion & run into things like:
- Last-Minute-Itis: slapping together a promotion last minute, closing your eyes and hoping for the best.
- Overwhelm-Osaurus: the mere thought of sales pages, emails, graphics – egads!
- Cricket-Chondria: memories of prior promotions that resulted in crickets – making you want to give up before you even start
After running at least 8 promos throughout the years, I’ve discovered the difference between a successful sale and a flop comes down to these 3 keys:
#1: PREPAREDNESS
Starting the planning and creation process now (at least 6 to 8 weeks in advance of your launching your promotion).
#2: POSITIONING
Nailing why your offer is a no-brainer so that it stands out in the sea of people slashing prices or only running discount-based sales.
#3: PRODUCTION
Creating key content pieces for your Instagram to prime your followers for your offer, long before it even drops.
One student put these strategies ^ outlined above into practice for their Instagram-based Black Friday sale, and generated $45,000 in just one week!
Imagine What A Fresh Crop Of Eager Instagram Followers Would Do For Your Next Promotion Or Flash Sale?
- Imagine taking an offer you’ve already sold and making it irresistibly juicy for your followers?
- Imagine having a record-breaking weekend and your best sales quarter yet!?
Since Running Flash Sales & Promos, I’ve Seen:
Chart-Topping Quarters
While the last half of the year is often our best – because customers are in a buying frame of mind – I’ve had success with promos in every quarter of the year.
Greater Visibility
…For both my brand as a whole and my paid offers. It’s funny how we think our audience knows what we sell – but they don’t! They need reminders.
A Shout-Out In Forbes (No Joke)
My very first mega-press mentioned happened in 2017 all because of a promotion I ran (which was my first ever). Peep the article here.
It’s all possible and that’s why I’m thrilled to introduce you to…
YOUR BEST Q EVER WITH
Take It To The Bank is a 6-part course experience for you to create a juicy promo, have a screenshot-worthy, record-breaking week of sales, and simultaneously grow fresh followers on Instagram to launch your promotion to.
- 6 PROMO TRAININGS FROM 6 EXPERTS
- 6 BINDER NOTES TO SUM UP EACH TRAINING
- FULL + LIFETIME ACCESS TO SOCIAL BANK
Since launching three mini courses and one signature course over the last two years, along with running (relatively) easy flash sales and promos, I’ve been asked to teach on product creation and launching countless times.
FOR THE FIRST TIME, I’M PULLING BACK THE CURTAIN ON MY OFFER STRATEGIES, AND SHOWING YOU EXACTLY HOW I’VE GENERATED MULTIPLE 7-FIGURES IN PRODUCT SALES.
“Elise! We just officially became a six figure business using ONLY Instagram and with zero advertisements. I also took your advice to heart about Black Friday and we did 30k in sales this weekend 😳😳”
– ADRIENNA RABENA, MESSAGE SENT NOVEMBER 30, 2020
You’re not only getting behind-the-scenes access to what’s worked in my business when it comes to product creation and running flash sales…
You’re also getting training from 6 highly specialized experts who’ve either taught me promotion strategies OR who’ve already ~been there, done that~ with their own promos.
what you get:
From messaging experts to email copywriters, here’s everything you get inside of Take It To The Bank.
Key Trainings
Learn from the exact experts who’ve either taught me product strategy, or who’ve already been there, done that – in a variety of key phases of the promotion process.
Week 1: PROMOTION CREATION
Learn from coach Julie Chenell, co-founder of Funnel Gorgeous and funnel expert (for real – she used to work for ClickFunnels while running her full-time mastermind and suite of digital products).
In this ready-for-you training, Julie walks you through the various promotion strategies available that don’t require ~drastically~ slashing your prices.
After week one, you’ll have the foundation of your promotional offer outlined.
Week 2: PROMOTION MESSAGING
The key to your promotion standing out? Nailing your positioning (AKA why your followers should care) and your key message points.
The second step of Take It To The Bank is learning from coach Ash Chow on how to conduct research on your audience (even if Instagram is your only platform), how to analyze the market to find where your offer can fill in any gaps, and how to create your offer name, tagline and key messages.
After week two, you’ll have 3 key messaging points so that your promotion is a no-brainer purchase.
Week 3: SALES PAGE COPYWRITING
Next, learn from coaches Chessica and Nickie (The Funnel Sisters) on how to write a snappy but effective sales page in Google doc format. You can share that page publicly for your promotion or bring that copy over into your sales page software (if you have it, but it’s not a must). We’re all about being scrappy but effective in this flash sale!
After week three, you’ll have your sales page copy done for your promotion.
Week 4: EMAIL MARKETING
For the 4th step of creating your promotion, learn from coach Prerna Malik on the four kinds of emails you need and how to write them fast. Plus, you’ll be getting “recipes” (in the form of Google docs) so that you can customize Prerna’s email templates as you learn.
P.S. if you don’t yet have an email list, you can apply Prerna’s trainings to your Instagram captions. Win-win!
After week four, you’ll have your flash sale emails ready to go.
Week 5: INSTAGRAM + REELS STRATEGY
Next, we’re covering another key aspect for your promotion: your overall Instagram content and Reels strategy.
I’ll be your coach when it comes to prepping your account for your flash sale, giving yourself a profile makeover and plotting out the content you’ll create and share. Then, learn how to plan out, batch-film and edit your Reels that you’ll need to warm up your audience and SELL your offer during your promo.
After week five, your Instagram profile & content will be ready for your promo.
Week 6: SALES STRATEGIES
This week, you’re learning from the two of the best when it comes to selling in a way that feels good.
Aandra Bohlen is a sales consultant for service-based businesses and in her training, covers strategies for you to stress less while selling your promotion.
Becky Keen has sold over $50,000 of her packages solely from Instagram, and in her training, you’ll learn the best ways to generate conversations on Instagram that naturally lead to sales (Becky does not do pushiness, ick or inauthentic so there won’t be any of that).
After week six, you’ll be prepared to launch and sell your promotion – in a way that feels good for both you and your customer.
BUT WAIT – THERE’S MUCH, MUCH MORE.
What’s the fastest way for you to digest the trainings from all 6 experts and get your promotion done and out there?
It’s by giving you the “cliffs notes” version of every training, along with the action steps you need to take to make progress in your promotion planning.
Every single stage of the promotion process has been distilled into “binder notes” form where you’re getting just the key information you need, plus examples, along with the action step you need to take next.
Time-saving, efficient, and perfect for you if you prefer text over video? Check, check, check.
AND THE CHERRY ON TOP OF IT ALL…
Bonuses
TIME-SAVING BONUSES FOR YOUR PROMO
I won’t beat around the bush: for a successful promo, you gotta be prepared. So to make it easier for you, I’ve created a bank of time-saving bonuses that’ll help you get ready for your best. sale. ever.
BONUS: BEHIND-THE-SCENES OF ELISE’S PROMOTION
That’s right… I’m pulling back the curtain (and I RARELY do this) and I’m sharing a full debrief of a Black Friday promotion I ran in 2020 which resulted in $40,000+ in sales.
In this debrief, you’ll see everything from my email strategy, wait list strategy, sales page tool, paid ads, and content strategy.
You’ll see what worked for me (and what didn’t) so that you can avoid typical pitfalls of a flash sale, and just do what gets results.
BONUS: BEHIND-THE-SCENES OF A $45K FLASH SALE
Meet Adrienne Rabena and hear her story on how she grew her entire following for her business on Instagram (starting from total scratch) and launched a Black Friday sale to the tune of $45,000 in one week.
That sale pushed Adrienne’s revenue over the edge to 6-figures in just 8 months – all from Instagram, all while starting from scratch.
BONUS: SWIPEABLE SALES COPY FOR YOUR PROMO
With all the moving pieces of putting your promotion together, the last thing you want is to be staring at the blinking cursor.
With this bonus, I’m giving you an editable Google doc filled with pre-written promotional sales page copy that you’ll adapt to your specific offer.
The pre-written copy you’re getting is a result of what’s worked for my best-selling products (to over 30,000 people). The key is to lead your reader on a journey of empathy, understanding and compelling messaging.
Use this sales page copy template to crystallize your offer and share your offer with the world (no sales page software needed).
BONUS: TWO SALES FUNNEL TEMPLATES FOR PROMOS
Import my very own promotional sales page templates into your ClickFunnels account for free, choosing from these two proven sales pages.
While I teach grassroots promotion tactics that don’t require fancy funnel software, if this is something you are familiar with in your biz, you can have the exact templates that I’ve used in my business to run multiple promotions.
If you don’t have ClickFunnels, you’ll still get a copy of both sales pages so that you can build the same style and flow into your funnel software of choice.
BONUS: 10 EDITABLE SOCIAL POSTS FOR A PROMOTION
I know from experience that when you’re running a promotion, the last thing on your list is what you’re going to post to your feed. So you end up slapping something together – anything – but because the post looks so promotional, engagement on it tanks (speaking from experience here).
Luckily, we’ve done the hard work for you! Swipe and import our pre-designed Canva social posts that come with text-based prompts that you can adapt to your specific offer. (These prompts have helped me get my key messaging across so that my posts *pop* and don’t sound like “just another promotion – wah, wah”.)
With this bonus, you can edit our professionally designed posts to match your brand so that your followers recognize you and take notice of your promo. Let us help you with the time-consuming process of coming up with posts for your promo.
Social Bank
FULL + LIFETIME ACCESS TO SOCIAL BANK
Social Bank is a self-led course for business owners who are ready to attract their customers on instagram – without spending hours each day in the app.
It’s an industry-leading, “take action!” kind of course designed specifically for Coaches (health, life, business, relationships – you name it), Service Providers (from freelancers to real estate agents), as well as Product Creators.
Unlike any other Instagram program on the market, you’re getting how-to trainings AND done-for-you content so that you can implement today.
With Lifetime Access To Social Bank, You’re Getting:
- The Seasons Method™ Framework To Help You Make Bank – 12 Comprehensive Modules of Video And Text Lessons
- 10 Done-For-You Action Packs For 10 Niches: Art, Beauty, Coaching, Health, E-commerce, Network Marketing, Real Estate, Services, Spirituality + Travel
- Workbooks, Cheat Sheets and Templates
- Selling In The DMs + 12 DM Scripts – 30 minute video workshop, plus 12 copy-and-paste DM scripts
- 102 Captions For Catapulting Conversation – This 17-page resource has 102 caption prompts
- Reel Money: 5 Types of Short Videos That Sell more of your coaching, services and products
….(Plus much, much more)
Take It to the Bank
GAIN FRESH FOLLOWERS, CREATE A NO-BRAINER PROMOTION & HAVE A RECORD-BREAKING QUARTER
Promotion Trainings By 6 Experts
6 “Binder Note” Workbooks
Lifetime Access To Social Bank
BONUS: Behind Elise’s Promo
BONUS: Swipeable Sales Page Copy
BONUS: Two Sales Funnel Templates
BONUS: 10 Editable Social Posts
“I watched your video on Black Friday promos and did the 4 tiers of fast action bonuses. It resulted in my first 5 figure month ever! Thank you for the great advice!”
– JESSICA GUBUAN, MESSAGE SENT DECEMBER 2, 2020
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
