Ezra Firestone – Train My Social Media Manager

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Exploring the Essential Features of “Ezra Firestone – Train My Social Media Manager”

Taught by EZRA FIRESTONE for the very first time!

Learn how to grow, engage & monetize a passionate audience using social media w/ Ezra’s complete Brand-Building System.

In this 10-week mentorship, get a step-by-step process for using social to stand out from competitors, attract loyal customers & turn a generic business into an established brand.

Unlock your brand identity (& consistent, sustainable growth) with social marketing.

What’s the difference…

Between a business that struggles to stand out in the marketplace, acquire new customers, or ROI on its marketing… and a profitable business with loyal fans and a flowing customer pipeline?

The first is a business; the second is a brand.

A business is a source of cashflow (but one that could dry up anytime), while a brand is something consistent, sustainable and scalable that can eventually sell for a big payday.

But what makes a “brand”?

It’s NOT flashy design or a cool website. No, a true brand comes from clarity of messaging: What do you stand for? Who do you serve (or not serve)? What conversations do you have with your customers?

Brand identity is the foundation of the rest of your marketing. It establishes a strong connection with an audience, and gets them to care about your business beyond just the products you sell.

That’s why brand identity is the first thing Ezra establishes in every company he starts or acquires.

Brand identity doesn’t come from a tagline or an About Us page

It comes from the daily interactions with its audience through the content it puts out into the world.

Here are brands that do this well, and one that did it not so well.

For digital brands, social media Is the best way to BUILD brand identity

To reach their avatars, engage with them over topics they care about, and convince them to try your products.

Facebook, Instagram, YouTube, X (Twitter), TikTok — these platforms are where brand-customer conversations happen that move people along in the customer journey, from prospects, to buyers, to full-on superfans.

And this 10-week course gives you everything you need to dial in your brand messaging so you can effectively reach, engage and monetize an audience.

Social doesn’t just build brands – it can also supercharge your ads, emails & marketing!

Social is just as important as advertising and email marketing because it helps power these other channels. Here’s how.

GENERATES HIGH-CONVERTING CREATIVE

Your ads and emails rely on a stream of fresh content that will resonate with your audience, and a good social system produces that for you. 

Not only did BOOM!’s social generate $2.4 million in directly attributable sales, it also provided the content for our most profitable ad and email campaigns – worth another $5 million!

LOWERS MARKETING COSTS & INCREASES PROFITABILITY

With ad costs up, it can be expensive to buy email addresses, phone numbers, and (most of all) sales.

But you know what’s cheap? Amplifying content.

Social is an inexpensive way to grow your email list, SMS list, retargeting list and social followers.

Then, when you monetize your audience you generate much higher profit because you’re marketing to a larger, warmer audience.

This is exactly what we did in BOOM!’s product launch:

case study

Fueled by social content, BOOM!’s big product launch sells out in just 16 hours

We recently launched a new product called Boomstick Rose Nude that sold out of 13,578 units in just 18 hours.

The best part? By using a social-first strategy, we didn’t have to spend an arm and a leg on advertising to do it.

Even though ad costs are sky high and privacy rules are making it difficult to reach people…

With social we can run hugely profitable launches that monetize our audience and inject a ton of revenue into the brand.

During this launch, our social strategy helped us:

• Find out exactly what product our customers wanted
• Get our audience excited to buy by pre-framing the sale with content
• Decrease the cost of leads and sales and increase profitability

ICOSA FRAMEWORK

How we used social media to generate $7.5 million worth of sales & visibility (in just 12 months).

The ICOSA Framework is a simple, 5-step process you can use to turn your social media into a high-impact content and revenue machine for your brand.

Last year, we used this framework to generate $2.4 million in direct sales from social media, and by leveraging this social content throughout our marketing, we brought in over $7.5 million in total revenue — not bad for a 5-person team!

What makes the framework so powerful? Well, it turns your brand from theory into reality.

With ICOSA you can effectively communicate your brand identity to connect with different avatars and build a loyal audience.

And the value of this framework doesn’t end with audience building — in fact, you can use ICOSA to drive growth in every department of your business.

Because not only do social campaigns produce measurable dollars for our brand, they also provide the content we use in all our top-performing ads and emails, as well as on our sales pages and throughout our website.

Now, we want to teach you (or an employee) how to master the ICOSA Framework so you can use brand and audience building to drive growth for your business.

All YOU need to do is commit to learning and implementing the material in Smart Marketer’s newly updated mentorship program!

Introducing…
 
A 10-week mentorship program that teaches anyone how to run social media marketing at a high level.

TMSMM combines 10 weeks of in-depth strategy sessions and live feedback calls, a resource library of “how-to” worksheets and fill-in-the-blank templates, and a team of expert coaches to give you individual feedback whenever you need it. 

There’s never been a better course to learn the complete skillset of a professional social media manager.

How This Mentorship Will Help You Succeed

• 10-WEEK CURRICULUM
  Each week includes in-depth training, hands-on coaching and weekly action items to keep you focused and help you reach your goals.
• How-to Videos
  Detailed implementation tutorials to help you create, launch and manage high-performing social media campaigns.
• Resource Library
  Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone. These are the same resources Ezra and his team use on a daily basis.

Course Curriculum

Over 10 weeks you will learn how to implement my 5-step I.C.O.S.A. Social Framework for growing any brand with social media — whether you’re an 8-figure brand or building a team from scratch.

Each session mixes strategy, implementation and feedback to give you a clear path to success on your social media journey.

SESSIONS

• How To Think Like A Social Media Manager
• Crafting Your Brand & Customer Connection
• Strategizing Social Goals with ICOSA Content Framework
• Content Ideation & Creation
• Content Optimization
• Content Syndication
• Content Amplification
• Analysis & Re-ICOSA
• Conversations & Contests: Interactive Social Strategies
• Monetizing Your Audience with Product Launches

Meet Your Mentor

Hey, I’m Ezra!

Over the past 15 years I’ve built 12 profitable brands and generated over $200 million, and I can trace all this success back to something I learned from selling my first company.

It was a dropship wig business, and even though it did a ton of sales, when I sold it I only made low 6 figures. 

Why? Well, when I was shopping it around, buyers all told me the same thing: “You have a great business, but it’s not a brand.”

What did they mean, “brand“ — I was the #1 seller of Elvis wigs in the country!

But they knew that without a brand identity that resonated with an audience, my wig business could disappear overnight. (Just ask all the SEO businesses that went belly up thanks to Google Panda.)

I learned that if you want longevity and predictable growth, then you can’t just focus on selling products; you need to focus on building a brand.

So when I launched my next businesses, I focused on brand building and audience growth. The result?

Smart Marketer, Zipify, and many other side projects all grew to 7 figures. That’s because they all had a system for attracting new prospects, converting them into customers and turning them into passionate fans.

Then there’s BOOM!, my makeup and skincare brand, which is my biggest win to date: it grew all the way to 9 figures, and when it sold I got 200x the payout compared to the wig business!

Now, I’ve taken everything I’ve learned in the last 15 years about building a brand and growing an audience, and I’ve turned it into an updated version of our popular 10-week mentorship — which I’ll be teaching for the very first time!

That means I’ll be by your side every week (along with our team of expert Coaches) to give you personal feedback and answer your questions.

So whether you’re a business owner or a social media professional, this course is the most comprehensive training you’ll find on growing digital brands with a value-first approach.

I hope to see you in class!

Bonuses

• TMSMM Alumni Edition

Social media strategies are ever evolving, even if the fundamentals of using social media for growth don’t. That’s why we created TMSMM Alumni Edition, a supplemental course updated each time we run a new cohort of TMSMM with the latest tactics and strategies to keep you sharp.

Who Should Join This Mentorship?

Business Owners
By turning a generic business into an established brand, you become less vulnerable to changes in the marketplace, advertising platforms, and competitors. You’ll always have an engaged audience ready to buy, no matter what.

• All Business Types
  This Brand-building System is proven to work for all kinds of businesses — ecommerce, info products, agencies, you name it.
• All Team Sizes
  Whether you’re a solopreneur or you have an entire social team, this is the most efficient system for leveraging content to drive growth.
• All Budgets
  I’ve used this system to run campaigns at all levels of production value — from iPhone videos to $100,000 photoshoots.

Social Media Professionals
Skyrocket the value you provide to your employer by learning how to turn social media into sustainable growth. (And just wait until they see the positive effect of your campaigns on ad and email results!)

• Drive Real Growth
  You won’t just learn how to produce content and get engagement; you’ll learn how social fits into a brand’s larger marketing strategy, so you have a direct (and significant) impact on revenue.
• GET BUY-IN FROM YOUR EMPLOYER
  Struggling to convince leadership to invest in social? When you show them how it impacts growth, you can get the green light to turn social into the high-impact machine it can be.
• Earn a Seat At The Table
  Gone are the days of the social department playing second fiddle to ads and email. Once you’re equipped with this Brand-building System, you can earn a seat at the table of marketing leaders

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/