Exploring the Essential Features of “Fred Pike – GA4 Intermediate”

Become a Google Analytics 4 expert
Learn how to make the most out of Google Analytics 4 in 5 hours.

Set up a GA4 property from scratch, understand how Google Tag works, spot data errors, and take the right actions to improve data collection.
Customize your GA4 interface to save time and surface important insights in your metrics.
Debug and troubleshoot GA4 to make sure your data is accurate.

Online course: Google Analytics 4 Intermediate
Course length: 5 hours

Optimize your GA4 setup to make sure your data is accurate
This course will help you understand GA4 at a deeper level, personalize your setup so that you’re always working with the right data, and debug it when it’s not working properly.

You’ll be guided by a world-class analytics expert: Fred Pike, who has worked with GA4 for years before its official launch.

Few people have such deep mastery of the tips and tricks you need to run far and fast with GA4.

If you’ve completed GA4 for beginners, you’re ready to embark on this course
We suggest you take our Google Analytics 4 for Beginners course before this one.

Intermediate GA4 teaches you how to set up a new property, the Google Tag, e-commerce analysis, cross-domain tracking, cleaning customizing data labeling, and using Chrome extensions to manage events with gTag.

Introduction video

This course is for you if…

You’ve taken our Google Analytics 4 for Beginners course.
You want to use Google Analytics 4 as your main analytics platform and continue reporting from it as you were previously doing with Universal Analytics.
You want to understand the new GA4 interface and the different ways reports are structured now.
You want to set up a GA4 property and solve the challenges that may arise with your data reporting.
You want to troubleshoot your setup and detect, analyze, and solve data gaps, flawed reports, or other issues.
You want to provide new and more relevant insights to your company through report customization.

Skills you will master
Data-driven marketing GA4 debugging GA4 interface Google Analytics 4 Google Analytics 4 reports Google Analytics Setup

Your course curriculum
GA4 Intermediate

1 Course Introduction
This course is for – GA4 implementers or administrators, and users who want to understand GA4 more deeply.

2 Creating a GA4 property
This lesson will guide you through GA4 property creation.

3 Adding GA4 tracking
We’ll examine some of the different ways we can add GA4 tracking to a website.

4 Adding GA4 to WordPress
There are hundreds of ways to add GA4 to WordPress.

5 Google Tag Admin Settings
Google Tag (gtag) is one of the options for installing GA4 on a website.

6 Google Tag Part 2 – “Main” Settings
Review the main (non-hidden) config options in the Google Tag settings.

7Google Tag Part 3 – IP and Dev Filters
Discover more hidden configuration settings

8 Google Tag Part 4 – Remaining Settings
We’ll finish up settings in Google Tag.

9 GA4 Enhanced Measurement Events
Review the Enhanced Measurement Events and discuss which to leave on and which to switch off.

10 Custom Definitions
The GA4 Data Model power comes from the parameters which define an event.

11 Data Settings – Part 1
An introduction to Google Signals.

12 Data Settings – Part 2
We explore the rest of the data settings, including making sure our data will last longer than two months.

13 Product Links – Part 1
GA4 is not an island.

14 Product Links – Part 2
One of GA4’s advantages is its free integration with BigQuery.

15 GA4 Admin – Other Settings
There are a few potentially important admin settings that may not be touched that often, but are very important when they’re necessary.

16 The Library
Each analytics account can have a reporting life cycle, covering everything from bare-bones generic to fully-customized reporting using tools like Looker Studio or Tableau.

17 New Reports and Collections
A guide to setting up a new report and collection.

18 Customizing Reports
There’s nothing worse than reports that show data that doesn’t apply to you.

19 Audiences
A guide to using Audiences in GA4 and Google Ads.

20 Explorations
Explorations are the analysts’ best friend in GA4.

21 The Network Tab
Debug view not working? Chrome extensions acting funky?

22 More Chrome Extensions
Want to become a great analyst?

23 DebugView
Equally powerful and frustrating, we’ll dive into the debug view and how we sometimes have to debug the debugger.

24 From scratch (ish)
Understand an ecommerce implementation from scratch.

25 WordPress Example
Sometimes it’s easier to let somebody else do the heavy lifting.

26 Let’s Buy a GoPro!
Enough with the theoretical – let’s go buy something!

27 Custom Events
When should you use a custom event versus a recommended or enhanced-measurement event?

28 Sources of events
GA4 can receive events from multiple sources.

29 GTM Events
If you want to have the most control and the most long-term reliability, GTM is your best way to send events to GA4.

30Conversions
The goal of analytics is to track significant user interactions.

About the expert

Fred Pike
Fred is a self-avowed GA & GTM freak. He is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area. A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intro” is his fourth CXL course.

At any point in time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/