*** Proof of Product ***
Exploring the Essential Features of “Global Product – John Stark”
Global Product
Strategy, Product Lifecycle Management and the Billion Customer Question
Authors: John Stark
Provides an encyclopaedic coverage of the many approaches to new product development and introduction (NPDI) and Product Lifecycle Management (PLM)
Based on interviews with top executives in companies of different sizes and in different industries
The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field
Part of the book series: Decision Engineering (DECENGIN)
Sections
Table of contents
About this book
Keywords
Authors and Affiliations
About the author
Bibliographic Information
Table of contents (11 chapters)
Front Matter
Pages i-xiii
Global Product: Opportunities and Challenges
Pages 1-12
Global Products: Change and Complexity
Pages 13-34
Problems: Causes and Action
Pages 35-45
Global Products: At the Coalface
Pages 47-88
Lessons Learned and Best Practices
Pages 89-97
To a Structured Framework
Pages 99-113
PLM Enabling Global Products
Pages 115-130
Local Performance Improvements
Pages 131-143
The Way Forward to PLM
Pages 145-174
Current Status
Pages 175-204
Changes for Global Products and PLM
Pages 205-208
Back Matter
Pages 209-215
About this book
In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these “global products”, there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high.
Meeting the various requirements of customers from a range of countries, choosing the most suitable locations for the different stages of development and manufacturing, deciding what can be global and what must be local, implementing suitable processes and systems, accommodating different national regulations, and efficiently dividing the workload between diverse sites are among the many challenges faced by providers of global products.
Product Lifecycle Management is now used worldwide to manage the innovation, development and support of global products. This key new business activity manages a product anywhere in the world, at any time in its life: from the first idea through to recycling and disposal.
Based on interviews with executives and managers in companies such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product outlines the new environment and driving forces, and the resulting opportunities and challenges. From lessons learned, it draws conclusions about best practices and the ground rules for successful strategies, structures and implementation. In addition, the objectives and components of Product Lifecycle Management are highlighted.
Authors and Affiliations
Geneva, Switzerland
John Stark
About the author
John Stark is President of John Stark Associates, a management and technology consultancy focused on the product development and Product Lifecycle Management markets. In his long consulting career, Stark has worked with more than 100 companies in Europe, North America, Asia and Africa. His previous book ‘Product Lifecycle Management: 21st century Paradigm for Product Realisation’, published in 2004, introduced the cradle to grave approach to PLM. Stark received his B.Sc. (1969) and Ph.D. (1972) degrees from Imperial College, London.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
