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Exploring the Essential Features of “Google Ads for Beginners – Susan Wenograd”
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Google Ads: from beginner to capable
Learn how to run successful, profitable PPC ads in 1h 30min, and get the tactics that work, guided by a world-class expert.
- Learn the key decisions you must make in order to succeed with Google Ads
- Understand keyword research, campaign types, bidding, and reporting
- Get the PPC tactics you can immediately apply to get the right results
Online course: Google Ads for Beginners
12 lessons, 1h 30min
Forget about running ineffective, costly ads
If you’ve ever struggled to make your PPC ads work for your business needs, this course is for you.
In 1h 30min, you will learn a full suite of practical recipes, and you’ll walk away with a framework for running and optimizing ads that hit the right targets and get your business the right results.
This is a campaign-level training, which means it covers everything that goes into making a profitable and successful Ads campaign, including choosing a budget, bid type, geography, and other segmentation settings.
Introduction video
Get the Google Ads playbook that works now
The Google Ads platform has changed wildly in the last few years. The best practices you’ve always read are now obsolete playbooks that make you waste your PPC budget.
Take keywords. They’re an outdated chapter in most Google Ads courses you’ll find. This training will help you understand how they work now.
You’ll understand every single match type, as Susan Wenograd walks you through all features on the platform.
After you take this course, you’ll be ready to measure conversions the right way and differentiate the various attribution models.
Learn from a world-class PPC legend
About the expertSusan Wenograd
Marketing Consultant
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
Who is this course for:
This course is for you if you…
- Are a marketing specialist or manager, and would like to work with a PPC agency while being an expert in the field.
- If you’re a marketing specialist and would like to run Google Ads in-house with deep expertise, getting the right results and following the guidance of a PPC legend.
- If you would like to build a career as a paid ads specialist from scratch, knowing how to get the best results out of Google Ads.
Take this course and you will…
After taking this course, you will:
- Be able to set up efficient, successful ads.
- Know the most up-to-date best practices from a world-class PPC expert.
- Fully understand how to structure Ads campaigns and how the key concepts have changed over time.
- Master the key metrics used in reporting, and how reporting from Ads and GA4 works.
- Understand how to monitor your Ads campaign performance over time, and how to optimize it.
- Avoid being caught up by any recent platform changes.
Skills you will master
Google Ads Google Ads Campaign Build Google Ads Metrics Google Ads Targeting PPC campaigns Search Engine Marketing (SEM)
Your course curriculum
Google Ads for Beginners
1The Google Ads Interface
Get acquainted with the areas of your Google Ads dashboard interface.
2Setting Up Conversions
How to set up the actions you want to track & use for bidding and calculations.
3How Search Campaigns Are Made
Learn about Campaign & Ad Group settings
4Search Queries, Keywords & Match Types
Review the differences between how you bid and how Google matches you to searches.
5Grouping Keywords
How to think about match types and ad sets
6What is Quality Score
Learn about Google’s scoring system for relevance
7Different Bidding Types & How to Choose
Demystify the bidding types and when to you use them.
8Optimizing Using Search Query Reports
How to find new keywords and negate ineffective ones using the Search Query Report.
9Optimizing Using Auction Insights
Scan the competitive landscape for external changes that might be affecting your results.
10Using Audiences for Deeper Insight
How to observe audience behavior and outcomes.
11Course Wrap-Up
We’ll take a look back at the key takeaways from the course.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
