Google Shopping – Andrew Lolk

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Exploring the Essential Features of “Google Shopping – Andrew Lolk”

Become great at Google Shopping
Discover how, and when, to create a more granular structure that helps Google’s automation rather than hinder it or create more needless work for you.

By Andrew Lolk,

Founder, CEO @ SavvyRevenue

Course length: 2h 03min

This course is for advertisers looking to learn how they can help Google Shopping perform better. A single Performance Max campaign is just the starting point.

Introduction video (2 minutes)

This course is essential for you if…

• You work with eCommerce PPC and want to understand time-tested approaches to getting the most out of Google Shopping
• You are new to eCommerce PPC, and need to find out how Google Shopping differs from regular Search campaigns
• You work with an agency, and you want to be able to spar with them on the best approaches for Google Shopping

After taking this course you will…

• Learn the difference between fully automated black box campaign types like Performance Max and standard Shopping campaigns
• Discover the most important attributes of getting your feed ready for optimal performance
• Campaign structure is foundation for your Google Shopping strategy. Understand the different ways to structure campaigns that support your overall marketing strategy.
• What happens after you launch? What can you optimize? How often? When do you change campaign structure? This and more will be covered.
• Find ways to review your performance data across multiple campaigns, and learn what you should ignore.

Skills you will master
Ecommerce marketing Google Shopping Google Shopping campaigns Google Shopping setup Marketing campaigns

Your course curriculum
Google Shopping

1What You Need to Know About Google Shopping Campaign Types
 In this Lesson, I will be walking you through Standard vs Performance Max shopping campaigns – the two main campaign types for Google Shopping ads. Topics covered: What the main differences are between Standard Shopping and Performance Max campai …

2Setting your Google Shopping feed up for success
Your feed is the data input to your Google Shopping campaigns and is your initial decider on how well your campaigns perform. Topics covered: How to think about your Google Shopping feed without being scared of the word XMLThe most important attributes …

3Performance Max as your baseline campaign
Too many agencies, freelancers and in-house teams invest heavily in a Standard Shopping setup without testing Performance Max. But what if an automated setup you barely touch could outperform your other setup? Topics covered: Why Performance Max should …

4The Case for Advanced Campaign Setups
Performance Max can be great, but the one-size-fits-all campaign type might not work for your marketing strategy. Advanced Standard Shopping setups is the alternative – for some. Topics covered: When to use a more Advanced Standard Shopping setupSmart …

5Optimizing Google Shopping Campaigns: The Never-ending Step
 You launched your campaigns, now what? Thousands of scenarios can happen, but we’ve distilled it down to 5 core optimizations and one big revision. Topics covered: How to build in analysis tasks in your workflowThe 5 core optimization tasks you s …

About the expert

Andrew Lolk
I’m a top 25 PPC expert in 2022 and currently the founder of SavvyRevenue, an eCommerce-only PPC agency focused on on scaling Shopping, Feed and Search management. We scale B2C eCommerce businesses in the US and Europe profitably

I’ve worked in PPC since 2009, spoken across the world and agency owner since 2010. My core belief is that PPC is becoming less about the technical know-how and more about combining technical know-how with business insights.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/