Growth Design – Product Psychology Mastery

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Exploring the Essential Features of “Growth Design – Product Psychology Mastery”

Course curriculum

The step-by-step system to apply product psychology.

Module 1 · Week 1

Understand User Behaviors

With 3 proven mental models

Lesson topics

• Storytelling: How to use the psychology behind stories to build user empathy and find gaps.
• Behavioral Map: How to motivate people to act (while being ethical) & what impacts people’s ability (5 elements that can reduce psych).
• Psych Framework: Advanced applications of motivations and abilities to represent user behaviors.

Exercises & templates

• 6P Story: The best way to frame the story of a customer is to find new gaps in your experience.
• GEQs: The 3 exact questions we use to uncover deep customer needs.
• Behavior Map: How to find if any experience is above the activation threshold (are users taking action or dropping?)
• Practice the Psych Framework on a real screen and compare your exercise with our proposed solution.

Module 2 · Week 2-3

Find The Gaps & Improve Any Experience

Know which psychology principle to use and when.

Lesson topics

• B.I.A.S. Framework: Learn the 4 mental steps people go through when interacting with any product and how they think. (fast processes vs. logical)
• Understand how cognitive biases affect how people use your product. Find what doesn’t work and why.
• Know exactly how to use the most impactful psychology principles to improve your product.
• Help people understand, take action and store positive memories whenever they interact with your product.

Exercises & templates

• The Product Assessment Checklist: Grade any experience with this step-by-step list.
• Case Study Assets: Build your own product case study using our proprietary story format.
• Exclusive B.I.A.S. Framework Case Study: Sharpen your skills with an example and compare your work with our redesigns.

Module 3 · Week 4

Create Delightful Journeys

Aligned with your business goals

Lesson topics

• How to find your customer’s most important moments in your experience (that will generate your biggest ROI).
• Proven techniques to turn an average experience into a delightful one that people love.
• How to re-order the customer journey to maximize overall psych.

Exercises & templates

• Journey Mapping Cheatsheet: Identify the 4 types of moments to focus on.
• Journey Improvement Checklist: Spark ideas on how to improve a particular part of your customer’s journey.
• The pitfalls of journey mappings and how to avoid them.

Module 4 · Week 5

Communicate Product Decisions

To better rally your team & stakeholders

Lesson topics

• The best way to understand what’s important to stakeholders and how to positively influence decisions.
• How to explain your product decisions and get the support you need.
• 5 practical tactics you can apply in your next meeting to help you communicate your product decisions.

Exercises & templates

• The 3-Step Framework to answer any feedback.
• Exercise: How would you react? Practice yourself with some well-known everyday work use cases.
• Meeting Preparation Template: Prepare your next meeting to rally your team behind important decisions by answering these quick questions.

Module 5 · Week 5

Create Ethical & Humane Products

To earn loyal fans & succeed long-term

Lesson topics

• Ethical test: Evaluate your product using the manipulation matrix.
• Black mirror test: The one exercise you can do to ensure your product won’t trigger behavioral problems for your users.
• Humane design principles: The 3 fundamental principles to follow when redesigning for a more humane experience.

Exercises & templates

• Ethical Checklist: Make sure your product is on the right side of ethics.
• Exercise: Redesign Clubhouse’s notification system based on humane values.

“ Applying this course to my onboarding resulted in a 225% lift in conversion.”

One of the best decisions I made last year was to spend my learning budget on this course.

In short, this course is simply amazing (just like all the case studies they made). And I believe that in today’s world, where AI is advancing rapidly, understanding human psychology and how people use products has become even more critical.

What I loved most about the course was how it took complicated psychological patterns and broke them down into real-life scenarios with easy-to-understand language. The course also provided lots of practical exercises and homework where you can practice those psychological patterns in your own design/product.

Thanks to the course, I was able to apply one of the theories to the onboarding process of an app I created, resulting in an increase in the conversion rate from 11% to 24.7%.

If you’re looking to deepen your understanding of human psychology and product design, I highly recommend this course.

Learning Framework

Learn. Practice. Apply.

Each lesson follows a proven learning methodology that focuses on getting you to take action.

1. Learn

Learn in the same format we use for our case studies but more in-depth and with a structured approach.
 
Story-Based Lessons

Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
 
Psychology Principles

You’ll learn and remember the most important psychological principles, so you know how to apply them to your work—whether that’s to find product solutions or to convince stakeholders.
 
Lessons Summaries

We’ve already distilled the main points of each lesson to help you learn without having to stress about note-taking. You’ll be able to quickly revisit key concepts from any lesson at any time.
 
Additional Resources

Go further and deep-dive into specific lesson topics. We curated a list of our favorite psychology books, links, research papers, and videos for each lesson so you can explore and dig deeper.

2. Practice

Practice what you learn immediately with hands-on exercises. Learn quicker and apply that knowledge better.

Exercises

Be better prepared and familiar with how to tackle real problems by practicing after each lesson.
 
Examples

Tons of vivid product examples to help you remember new concepts and tactics to implement.
 
Redesigns

Discover practical applications of psychological concepts with our “Before vs. After” redesigns.
 
Self-Assessment

Every lesson has a feedback widget to self-assess and ask questions in case you get stuck.

3. Apply

Improve your product as you progress through the course by applying the theory after each lesson.
 
Product Challenges

We give you concrete product challenges to apply directly to your product. These include tactical tips to maximize business impact and build better products.
 
Figma Assets

To help you apply some concepts, we made simple-to-use Figma templates. No need to be a designer, just follow the step-by-step instructions.
 
Checklists & Templates

Everything you need to make it as easy a possible to apply your learnings: checklists to execute ideas, templates, scripts to rally stakeholders, etc.
 
Questions & Answers

Gain confidence in your practice with our curated answers to the most common questions from thousands of previous students.

Bonus Tools

…plus some nifty tools to make your daily work easier.

We give you practical tools to help you apply what you learn even after you graduate.

• Product Checklist

Apply what you learned directly to your work without missing anything—no need to memorize every lesson.

• One-Pager Cheat Sheet

We fitted the whole course in just one sheet of paper so you can quickly review the most important concepts at a single glance.

• D.I.Y. Case Study Assets

Steal our case study template (Figma) to quickly create customer stories and highlight frictions in your product.

Instructors

We show you our best product psychology frameworks.

👋 Hey. Dan and Louis-Xavier here. In short, we:

• 👥 spent 12 years each at the intersection of tech & psychology
• 📈 cofounded and scaled startups from 0 to 10M$+/year
• 🌎 created a movement that helps 3,000+ companies in 147 countries create meaningful (and ethical) experiences

We created this course to help people like you use psychology (ethically!) to build better products, sharpen your skills, delight your customers and help companies scale faster.

You’ve seen what we do in our case studies. Now it’s time for you to have the exact knowledge to do the same for your product.

This program is NOT for you if…

• You want to use psychology to create dark patterns & unethical products. If that’s your case, you can close this tab and unsubscribe from our list right now. We have no interest in helping that kind of product reach more people.
• You want to rely on your gut feeling & opinion more than actual scientific principles. We focus on the human brain, not our ego.
• You care more about ‘hitting your KPIs’ than about understanding your customers. This framework focuses on genuinely helping your users to become successful. That’s the only sustainable way to improve your metrics.
• You care more about the latest design trends than you care about solving the right problems for your users. We focus on user empathy, not just shiny pixels.
• You’re looking for “overnight” success. This course will definitely help you build products people love only if you put in the work.

This program is FOR YOU if…

• You’re a designer, product manager, marketer, growth practitioner, user researcher or consultant who cares about providing value to your users, or you’re a team manager who wants to level up their team.
• You create digital experiences. While this program could help any company, our lessons are designed for digital products and online experiences:
• SaaS, mobile, B2B, B2C, Gaming, e‑commerce, banking, insurance, etc.
• You have a strong bias toward action and want real results. You like to implement what you learn instead of just reading theory. With practice, you’ll become faster at finding gaps and more confident in the solutions you create.
• You’re looking for a practical & applicable system to create better experiences using the same psychological frameworks we use in our case studies.
• You want timeless learnings & assets that’ll help you solve complex problems in your daily work long after you finish the course.
• You want to add “psychology” to your toolbox, to become the go-to “psychology person” in your company, or just stand out as a potential candidate for your next job.
• You like our case studies. You want to learn in the same engaging format we use but more in-depth and with a structured approach.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/