*** Proof of Product ***
Exploring the Essential Features of “Harmon Brothers – Launch a Perfect Video Ad “
In this workshop, you’ll learn the ad-saving, launch-ready, never-give-up-again testing strategies from the marketing masters at the Harmon Brothers Ad Agency. Not only will you learn their pre-launch process for ad perfection, you’ll also learn some killer strategies to cut down on your filming time, the fine art of audience sequencing, and how to splinter a single ad to create hyper-successful retargeting ads for prospects that didn’t convert the first time.
By the end, you’ll have a process in place to churn out high-quality, tried-and-tested ad creative that can be copied and pasted into email campaigns, onto landing pages, added to product descriptions, or given to your sales team.
The Harmon Brothers dominate the creative ad space—with well over 1.4 billion views on their ads, and 400 million dollars in attributed sales. The secret sauce behind their sensational, viral video ads is not the development process, but the testing process they will be revealing throughout this workshop. Get ready to rise above the noise!
What You’ll Learn
- A proven, step-by-step process for testing video ad creative
- The secret to splintering so that you can turn ONE perfect ad into many perfect ads—all speaking to the right potential customer, at the right time
Course Outline
Optimizing Your Video
- Introduction
- Why and What to Test
- Testing Your Hook (Intro)
- Testing Your Edit
- Testing Your Thumbnail
- Testing Your Headline (Title)
- Put Your Video Ad In Place
- Activities 1-3: Creating and Testing Intro
- Optimizing Your Video Ad Q&A
- Activities 4-5: Creating and Testing Variants
- Activities 6-7: Creating and Testing Thumbnails
- Activities 8-9: Creating and Testing Headlines
Optimizing Your Retargeting Campaign
- Creating Retargeting Ads
- Static Image Ads vs. Video Ads
- Put Your Retargeting Campaign into Practice
- Activity 1: Remarketing Videos
- Activity 2: Retargeting Audiences
- Activity 3: Create Your Campaign
- Optimizing Your Retargeting Campaign Q&A
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
