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Exploring the Essential Features of “Howard Schultz – Business Leadership – MasterClass “
Build a Business That Lasts with Howard Schultz, former CEO of Starbucks, a visionary leader who transformed a 13-store chain into a global brand with over 250,000 employees. In this 90-minute video series, Howard shares invaluable insights on business leadership and entrepreneurship, drawing from his remarkable journey from public housing to the pinnacle of the coffee industry.
01. Jump In Embark on your entrepreneurial journey with Howard Schultz, who, despite lacking an MBA or Ivy League degree, shares how to overcome self-doubt and build an enduring company.
02. Values and Profits Are Not Enemies Discover the origin story of Starbucks and how Howard created a company where values and profits harmonize rather than conflict.
03. Be Curious Explore the importance of intellectual curiosity, on-the-job learning, and mentorship in the entrepreneurial journey.
04. Don’t Pioneer. Disrupt. Get Howard’s perspective on the age-old question for entrepreneurs: disrupt an existing category or start a new one?
05. Focus and Get in the Mud Learn why leaders must establish priorities and delve into the intricacies of their business for sustained success.
06. Find the Right Investors Howard provides advice on identifying the right investors for your business and effectively communicating with potential backers.
07. Coffee Break Join Howard for a coffee break as he demonstrates how to make his favorite French press coffee.
08. Overinvest in Culture Understand Howard’s definition of culture and gain insights into maintaining a healthy balance within your organization.
09. Hire a Values-Based Team As a CEO, your key task is to assemble a team that shares your values. Howard shares his approach to achieving this crucial objective.
10. Don’t Manage. Lead. Receive advice from Howard on effectively leading your team, acknowledging that people don’t want to be managed.
11. Cannibalize Yourself Stay ahead of the competition by learning from Howard’s strategies for purposefully cannibalizing your core business.
12. Real Leadership: What Do You Do in Crisis? Gain insights into Howard’s leadership during Starbucks’ 2008 crisis and the importance of earning success every day.
13. Onward Wrap up with Howard’s parting advice on recognizing the right time to take the leap and start your business.
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