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Exploring the Essential Features of “Ian Mitroff – Why Some Companies Emerge Stronger & Better from Crisis”
Do your company and employees have the necessary “IQ” not only to withstand a crisis but also come through it with strength and confidence?
Like many companies over the last few years, yours has probably done a great deal to reassess its physical, strategic, and financial vulnerabilities. However, there is a huge difference between business continuity planning and true crisis management. Ian Mitroff outlines seven distinct competencies your organization needs to handle crises effectively:
- Right Heart (emotional IQ): By accepting crisis as an inevitability, you can process much of the shock and grief beforehand, and avoid making the effects of the crisis even worse through an unconstructive response.
- Right Thinking (creative IQ): “Crises don’t care about the ways in which we have organized the world,” so out-of-the-box thinking is essential.
- Right Social and Political IQ: Understand that your business is subject not only to the pitfalls of its industry, but to the universal and complex challenges that threaten all companies.
- Right Integration (integrative IQ): Realize that crises are perceived differently by different stakeholders, and are never simple “exercises” that can be “solved.” Identify and reconcile these perceptions now so that the path is clear when the crisis strikes.
- Right Technical IQ: “Think like a controlled paranoid” to uncover ways in which malicious forces could cause a crisis in your company. Question every assumption about what is “normal,” “impossible,” or “absurd.”
- Right Aesthetic IQ: Reconsider the classic design of the corporation, which is meant to address problems as they arise, and move toward one in which crisis management is an overarching discipline on a par with, for example, finance.
- Spiritual IQ: Reject the notion that people’s physical, mental, and spiritual beings are completely separate; and establish ahead of time why our work is, and must remain, important to us on many different levels.
Although crisis management has taken on new urgency in recent turbulent times, the need for careful planning did not originate on September 11, 2001. Mitroff’s examples, drawn from interviews conducted both before and after the 2001 attacks during his 25 years of experience, demonstrate the need for action — and offer a blueprint for taking it.
Editorial Reviews
Review
Public Relations Review: ..”.a very readable, well thought out, and competently organized ‘plan’ for organizational crisis management.”
About the Author
Ian I. Mitroff is often called the father of modern crisis management. He is a professor in both the Marshall School of Business and the Annenberg School for Communications at the University of Southern California, and is the author of several landmark books, including Managing Crises Before They Happen, The Essential Guide to Managing Corporate Crises, and A Spiritual Audt of Corporate America. He lives in Manhattan Beach, California.
Product details
Publisher ‏ : ‎ Amacom; First Edition (March 11, 2005)
Language ‏ : ‎ English
About the author
Ian I. Mitroff is an Adjunct Professor in the College of Environmental Design, University of California, Berkeley. He is also a Senior Investigator in the Center for Catastrophic Risk Management, University of California, Berkeley. He is Professor Emeritus from the Annenberg School of Communication and the Marshall School of Business, University of Southern California, where he was the Harold Quinton Distinguished Professor of Business Policy. He is the President of the consulting firm Mitroff Crisis Management. He is regarded as the founder of the discipline of Crisis Management. He was the founder and director of the USC Center for Crisis Management. Known for his thinking and writing on a wide range of business and societal issues, Dr. Mitroff is the author of 30 previous books, including “Swans, Swine, and Swindlers: Coping with the Growing Threat of Mega Messes and Mega Crises,” “Dirty Rotten Strategies: How We Trick Ourselves and Others into Solving the Wrong Problems Precisely,” “A Spiritual Audit of Corporate America,” “Smart Thinking for Crazy Times,” “The Essential Guide to Managing Corporate Crisis,” “The Unbounded Mind” and “Managing Crises Before They Happen.” With his wife Donna Mitroff, his latest book is, “Fables and the Art of Leadership: Bring the Wisdom of Mister Rogers to the Workplace.”
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