Interview Your Heroes Standard Edition – Andrew Warner

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Exploring the Essential Features of “Interview Your Heroes Standard Edition – Andrew Warner”

Are you ready to
fast-track your success?
What if you could make every conversation meaningful,
interesting and useful?
Is it possible to:
grow your business
create a tribe of raving fans
get more customers
sell without being sleazy and
have better personal relationships
All from just mastering one skill?
Absolutely!

Hi, I’m Andrew Warner and most people know me from Mixergy, where the ambitious entrepreneurs learn from proven founders through interviews and courses.
I’ve done more than 1,100 interviews and 200 courses with entrepreneurs like Seth Godin (best selling author), Jimmy Wales (Wikipedia), Barbara Corcoran (Shark Tank), Tim Ferriss (4-Hour Workweek), Drew Houston (Dropbox), Jessica Livingston (Y Combinator) and more.

I’m going to share the biggest secret behind my success.
Learning to interview – regardless of the
setting – is a skill that will change your life.
You can start meaningful conversations with influential people you admire and high-profile guests, even if you don’t have a track record, and even if nobody knows who you are.
I’ve been there and can show you how. Interviews have changed my life.
If you heard my interviews you know that I used to be socially awkward – and never know what to say. I hated being in situations where I had to carry on a conversation. And dating? That was another nightmare. But I knew that if I wanted to be successful, I had to get better at talking to people.

Interviews are a great way to start a business or grow an existing one.

They help you:

• build an audience of raving fans that buy & share your work
• connect with customers, investors and advisors
• build your own credibility by “piggybacking” on the credibility of your guest
• earn revenue through ads and other promotions
• and 1000+ other benefits.

But most importantly they force you to spend time on market-facing activities.
One of the traits I admire in entrepreneurs is the ability to quickly go from idea to something tangible. Maybe it’s a website, or an app or a business plan.
But too often businesses fail because they don’t spend enough time on market-facing activities. The entrepreneur builds something great, but nobody ever uses it — nobody even sees it.
With one interview you can land a key client that gives you the revenue and connections you need to grow 10x this year.
With one interview you can create content that gets shared hundreds of times and attracts thousands of people to your website.
With one interview you can learn a key insight worth thousands of dollars (and get it absolutely free).
Interviews help turn businesses with potential into businesses with profit.

Learning to interview – regardless of the setting – is a skill that will change your life.

It’s perfectly normal to be awkward when you start out.
When I first started interviewing I didn’t have anyone helping me. I had to figure everything out myself. I don’t want that for you.
I want to speed up the process for you to get started. Can I teach you what I’ve learned?
Introducing:

Interview Your Heroes
It’s my step-by-step course, designed to help you master the skill of interviewing and create your own interview show. This is the information that I really wish I had when I was starting out. I could have had so much more success and done things so much faster. But I learned the hard way.
When I looked for books or courses or mentors to teach how to interview, there wasn’t anything out there. I couldn’t find a toolkit that included exactly what an interviewer need to get going – so I created this course for you.

Here’s what’s included:
Over 8 hours of video lessons, transcripts and bonus materials
The topics include:
1. Branding & Niching
2. Interviewing Tools You Need
3. Land Awe-Inspiring Guests
4. Getting Anyone to Open Up
5. Interviews as Traffic Magnets
6. Monetizing

What’s in Each Module?

Module 1. Branding & Niching

• What kind of site to start with
• How to pick a topic
• How to figure out which audience to target
• The single most powerful page you’ll create
• How to ask nervy questions that make your work more valuable
• Research that tells you what your audience is dying to know
• Tools for creating lead-collecting landing pages

Module 2. Interviewing Tools You Need

• How to easily setup a professional studio
• What to use to record interviews from your computer
• How to edit your interviews
• How to post interviews on your site
• How to turn your interviews into a podcast

Module 3. Land Awe-Inspiring Guests

• Multiple ways to get interviewees
• Ways to connect-with hard-to-reach guests
• Exact emails to send potential guests
• A system for finding and booking guests

Module 4. Getting Anyone to Open Up

• How to lead a biographical interview
• How to turn your interviews into courses
• How to research an interviewee
• What to do before the interview
• How to get people to open up
• What to say after the interview is done

Module 5. Interviews as Traffic Magnets

• How to get guests to help you promote
• How to get promotion from their “gang”
• How to build a tribe around your interviews
• How to create events
• How to get your content on other sites
• What to do to keep your audience
• How to podcast your work

Module 6. Monetizing

• Basic tools you need to sell
• The first 2 things to put on your site
• How to run ads if you hate selling ads
• How to sell ads if you like selling
• How to make & sell your own product
• How to create a continuity product
• How to monetize if interviewing isn’t your main business

Not only will I teach you to interview… There’s more.
I’ll let you swipe my files.

The Golden Invitation Email
I’m going to give you my word-for-word email script and you have my permission to use it to book your interviews. This is the script that has landed tons of famous guests for Mixergy. No need to try out different styles to see what works. I’ll show you exactly what I do.

The Black Book
The Black Book is my secret address book to find experts that are dying to be interviewed. Obviously, this does not contain the personal email addresses of everybody that has been on Mixergy.

Pre-Interview Process
One of my best kept secrets is that I pre-interview guests before we get together for our interview on Mixergy. I recorded one of those secret conversations with an interviewee. He gave me permission to give you a transcript of that conversation, along with my notes showing what I did at each step of the process.

Interview Questions
Use my go-to set of interview questions. They will help you get started and make your conversations flow easily.

Publishing Procedures
These step-by-step instructions show you the easiest possible way to take your interview from draft to published on itunes.

Promotional Scripts
This swipe file is a word for word script on how to get your guest to promote their interview for you.

Monetization Techniques
I’ll show you the different ways you can monetize your interviews and turn this into a profitable business.

How to turn your interviews into a course
Use my outline to turn any series of interviews into a course. Have people you admire essentially write your courses and supplement your course content.

Conveniently access Interview Your Heroes on any device
Use your favorite device to access the content. It’s all in the cloud, ready for you at any time. Laptop, tablet or phone – we’ve got you covered.

You need to act now. This is a limited time offer.
I rarely open up enrollment for Interview Your Heroes – because it’s a time commitment on my part to teach, and I really want to make sure that you succeed. I’m not sure when I’ll do it again – so if you’re interested in learning how to have real conversations and interview people – now’s the time to join.

Is Interview Your Heroes Right for you?
I want to be extremely honest with you. This program isn’t a good fit for everyone.
Actually, there are quite a few people who should not join this course

• If you’re not an action taker
• If you want to be passive about life
• If you don’t want to be successful
• If you don’t have time to do it (need 2-3 hours a week)

What I can tell you is that the individuals that have taken this course, who followed through and did the work – have had some pretty impressive results. Of course, if you’re not going to do the work, you’re not going to get results.

I can’t make the decision for you. You have to take the first step.
Learning to interview – regardless of the setting – is a skill that will change your life.

I’d like to invite you to personally join me as I teach how to Interview Your heroes.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/