Jane Cleland – Business Writing For Results

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Exploring the Essential Features of “Jane Cleland – Business Writing For Results”

Business Writing for Results Kindle Edition
by Jane K. Cleland (Author) 

Clear and persuasive writing holds the key to career success and advancement. Yet, far too few people have learned the styles and strategies that are essential for successful business writing. Business Writing for Results, written by one of today’s most popular and motivational business writing trainers, outlines an easy-to-use and easy-to-remember three-step system for crafting letters, proposals, E-mails, reports, and memos that are powerful and persuasive and guaranteed to produce results.

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From the Back Cover

A three-step system for dramatically improving the impact of and results from your business writing

The best business writing has its own distinct rules. It must be friendly without being chatty, professional without being stuffy, and results-oriented without being overbearing. Business Writing for Results explains what those rules are and shows you how to work within them to write E-mails, letters, and reports that are clear, convincing, and direct–all in one-third less time!

Combining an easy-to-follow, workplace-proven model with case studies, hands-on exercises, and more, this no-nonsense book shows you how to target each reader personally, convey the proper image, supply motivation to take specific actions, and more. Turn to any page to discover the secrets to:

• Reports that persuade and influence decision makers
• E-mails and letters that get straight to the point
• Web copy that encourages interactivity
• Training materials that motivate students to learn
• E-mail subject lines that get your messages opened firstEach day, your career success depends on what you write and how you write it. Let Business Writing for Results provide you with the tips, rules, and guidelines you need to make each of your written business messages urgent, unambiguous, and designed to produce the outcome you want.
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About the Author

Jane K. Cleland once owned a New Hampshire-based antiques and rare books business. She is the author of eleven Josie Prescott Antiques Mysteries, all from St. Martin’s Minotaur and three short stories published by Alfred Hitchcock Mystery Magazine. She is also the author of Mastering Suspense, Structure & Plot, a book about the craft of writing, published by Writer’s Digest Books. Jane has been a finalist for the Macavity, Anthony, and Agatha awards and has twice won the David Award for Best Novel.

Jane is the former president of the New York chapter of the Mystery Writers of America and chairs the Wolfe Pack’s Black Orchid Novella Award. She’s a member of the full time faculty at Lehman College, where she is also the Director of the Program for Professional Communications. She lives in New York City.

Product details

Publisher ‏ : ‎ McGraw Hill; 1st edition (April 22, 2003)
Publication date ‏ : ‎ April 22, 2003
Language ‏ : ‎ English

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