*** Proof of Product ***
Exploring the Essential Features of “Jason Connell – In Demand Speaking”
Let me show you how I built an influential – and highly profitable – business. Speaking Business (Long before anybody knew who I was)
Hi, my Name is Jason Connell.
Since 2005, I’ve toured the world as a professional speaker for Fortune 500 companies, elite conferences, colleges and universities, and even national governments.
If you keep reading, I’ll show you exactly how I – and many of my students – have built very successful careers as speakers.
I’ll also show you the mistakes that stop most people from ever getting there (more on that in a moment…)
I thought I was destined to be a world-famous speaker…
When I was 19 years old, my dream was to be a speaker. I was certain that I would be great.
But there was just one small problem…
Nobody knew who my real identity was.
No one wanted to hear what my words were. (You’re probably already better off than I was.)
But I was optimistic and naive. I thought that if my website was up and I made a few phone call, then I would get paid to speak.
Even fantasizing about owning a luxury apartment and taking my friends to fancy restaurants to share the dream with me. Then I would fly all over the globe to deliver speeches.
Unfortunately, that’s not quite what happened…
I have struggled for years to book speaking engagements. I nearly gave up (several )…).
When I started ed, I spent 10+ hours per day reaching out and chasing agents. I also tried to schedule meetings with them.
After the first few months, however, I had to face a very unpleasant truth: no one was hiring me.
Worse, nobody took me seriously.
My savings were almost gone, so I went cold.-calling prospective clients. (My goal: 100 cold-calls per week.)
However, I was so afraid of just picking up the phone, that I’d often spend the whole day procrastinating and making excuses without making even one call.
In desperate times, I decided to offer free speeches. After they saw my greatness, they thought maybe the free speeches would magically generate paying clients.
It didn’t work (and it still doesn’t). When I realized that, half the time I couldn’t even give my speeches away I became wildly discouraged.
That’s when I ed making various excuses about why I wasn’t getting booked…
I decided that professional speaking is more about luck than anything else.
I decided to focus on my marketing and write a book.
I worried that my topic was too narrow.
I feared that I wasn’t truly an expert.
I thought to myself, if I was a speaker, gigs would be my own.
It was my job to be. “working” I had a great speaking career but I was spending too much time worrying about the future, doubting myself and beating myself up for trying.
It was so bad, that I began to lose control of other aspects of my life.
After months of labor with no tangible results, I found myself in a mess.
And here’s why…
I looked around and found many other speakers being given gigs and flown around the globe. But I couldn’t even get meeting planners or conference coordinators to talk to me – let alone hire me.
I felt rejected by the rest of the world.
I thought that nobody would like to be around me. I avoided my family and friends.
Aside from that, I was broke. Even if my friends wanted me to go out, they would have to pay for me.
I felt embarrassed and ashamed. I prayed that no one would ask how my speaking career was progressing. Too insecure to admit that, after months of hard work, I had little to show for it.
You might not feel exactly like I did, but I bet you’ve had a similar experience…
Have you seen people on stage or in videos that don’t have your expertise or knowledge? Or maybe they’re just terrible speakers, but every conference and company keeps paying them to speak again?
It drove me crazy, and I was so…
I Decided to Quit (and that’s Exactly When Things ed to Change for Me)…
My bed was awakened at 4am on Wednesday night.
My speaking career was very clear.
I had been working tirelessly to build my speaking company.
I had cold called, attended awkward networking meetings, gave speeches for free, and tried to market my services as a speaker, with little success.
I had lost my self-esteem, my relationships and my health.-worth.
And in all that time, I managed to make a grand total of $4,500 – not even enough to cover rent and food, meaning that I’d also drained my savings.
So I decided to quit my job and find a job.
Later in the week, I met with one of my mentors. I told him…
“I’m so grateful for your help, but I just can’t do this. People aren’t hiring me to speak at their events, and I’m embarrassed, discouraged, ashamed, and anxious. I just don’t have what it takes. Maybe I’ll try again once I’m more successful, but for now, I’m just going to get a real job.”
He smiled for a moment before he gave me the bit of advice that changed my life forever…
“Jason, every speaker has been in your exact position. And they’ve all felt the way you feel right now. That’s ok. But don’t quit. Just focus on delighting your clients and providing as much value as you can. Whatever you put out into the world, will come back to you ten-fold.”
This sounds a little bit strange. “woo-woo”, and I’m not going to pretend that I suddenly got booked for ten gigs the next day. But the conversation recommenced.-This gave me the energy to get my work done and helped me figure out how to sell myself as a speaker.
It allowed me to learn how to provide my clients with a wonderful experience. They referred me to everyone they knew.
Following my meeting with my mentor I was able to talk to some agents. They explained how they sell speakers regularly for $10,000 – $20,000 each gig…
I was shocked to learn that I had been doing the opposite of what I needed (… No wonder my business was failing.
It was my job, I thought, to amaze my clients by calling them on the phone. I believed that I should be famous. I believed that I should be affordable so that I can price-competite. I believed my clients would want to see flashy marketing from me.
Nope, not even a little bit.
Speakers are often hired by buyers who feel under immense pressure.
They’re worried about wasting thousands of dollars. They’re worried about disappointing all the people who will attend the speech.
Buyers don’t care about fame, fancy marketing, status, or even price. What they care about is finding one of the rare speakers who they can trust to really make a difference in their audience’s lives.
So I started building a company that would fulfill the dreams of my clients.
It was simple for them to agree to schedule a sales call with my company and for me to hire them.
Then, I worked extra to make sure that I met my audience’s expectations and made deep connections.
And my business wanted to grow.
Once I had established the business structure, I was obsessed with lead generation.
One example: I realized that if I invited several event planners to one my speeches, it would make it easy to do business in the future with them. Instantly, I found myself on a waiting list for sales calls.
One time, I was in Austin with a friend for 10 days. I worked at his dining room table.
After just 10 days, I’d booked 100% of a national tour. A week later, I had sold 100% of an international tour that took my around the globe.
Even more exciting, I had the opportunity to speak at some of my favorite events all over the globe, including conferences with tickets that cost over $5,000 per head.
In my first six months as a speaker, I didn’t make $5,000 total, and now people were paying more than that just to attend the events where I was speaking.
And because I was becoming increasingly visible, I got to consult for executives at Fortune 100 companies, work with members of President Obama’s White House, and work on projects that truly shaped our world.
It was a true dream.
I’ve helped hundreds of people like you build incredible speaking businesses
I received emails almost immediately after my career began to take off.
They were interested in how an outsider, someone with no fame or credentials, could hack the speaking circuit. I started consulting with other speakers to help them build their businesses, even though it was not something I planned to do.
James was my first speaker.
James was an exceptional speaker. His content was even more impressive. Some of his ideas are still relevant to my life.
He’d tried everything he could think of to get speaking gigs. He published a book, presented a TEDx talk and hired a virtual assistant. He also listed himself on speaker websites, did interviews on podcasts, joined professional associations, gained a following on Twitter, and gave a lot of speeches for free.
And yet, he still couldn’t close a deal.
James was experiencing most of the same problems and emotions I had faced…
He felt dejected.
He worried that people didn’t respect him.
His finances were getting tighter.
He wondered why he couldn’t manage to close deals (especially the big ones), and why he wasn’t being hired to work with large audiences.
But I knew exactly what he was going through and exactly why he wasn’t getting booked – despite the fact that he was so amazing.
So I held his hand through the same process that I personally went through with my business…
I assisted him in selecting a topic for a talk and positioning it to attract buyers.
He learned how to generate leads.
I taught him how he could manage sales calls.
I helped him create an unforgettable customer experience.
And after just two months, James went from being frustrated and unable to land gigs, to being flooded with more speaking opportunities than he’d ever dreamed of.
James is a regular speaker who makes over $10,000 per speech.
Since then, I’ve taken dozens of speakers through the exact same process James went through.
In fact, I’ve become so good and so consistent at helping speakers get paid to share their message with the world, that I’ve stopped taking on new clients unless they’ve been personally referred to me. Even so, my waiting list has become overwhelming.
I’m not saying any of this to brag, although I’m VERY proud of everything my students have accomplished.
But the real reason I’m telling you all of this is because…
You Don’t Need to Struggle. You don’t need to struggle. Speaking It is all about getting 3 attributes right in business…
You are probably already working towards becoming a professional speaker if you are reading this.
You might have delivered a few speeches, and received great feedback both from the audience members and from the event coordinator.
Perhaps you have tried to make a few speeches for money, but failed.
Perhaps you’ve already been paid to deliver speeches and you’re thinking of going pro, but you can’t quite fill your pipeline with buyers who want to hire you.
Wherever you’re at in your journey, here’s what I want you to know…
Your speaking career or business can be built much faster than you might think.
You will be able to do a lot of things if you do it correctly.
Clients with large audiences and budgets will seek you out.
Your inbox will be flooded with messages from fans who heard you speak, thanking and explaining how they feel you have impacted their lives.
Deals will close quickly because the people you’re talking to will want to hire you – you’ll no longer need to “sell” them or convince them that you’re worth it.
If you want, you’ll be able to string together a series of speeches and go on tour.
You must do these 3 things to reach your goal.
Attribute 1: You Must Learn to Generate Many Leads All at Once (and it’s Easier than it Sounds)
Speakers fail before they ever get ed. This is because they don’t know where the paid speaking gigs come from.
They believe as I do that gigs will come their way as long as they are good on stage.
Unfortunately, it doesn’t work that way.
You don’t have to be a famous author, speaker at TEDx, or even a bestselling book. But you will need to know how to hire the right people.
In Also, you must have a plan for getting in touch to people who have the ABILITY and ABILITY to hire your skills.
And you need to find more than one lead at a time, because no matter how famous or great you are, you’re not going to be the right fit for 100% of opportunities.
These are three strategies that consistently work for multiple leads:
Strategy #1: Use your natural network.
Even if your health is not good-However, it can still work well. You are also well-If everything is connected, it works great. And it’s very simple…
First, figure out which niche you want to speak in (Fortune 500’s, tech companies, colleges and universities, personal development, etc.). There’s not a right or wrong answer here – you just need to commit to the one that you feel most comfortable with.
Second, get good at explaining how your work uniquely improves people’s lives. Again, you don’t need to be saving lives – you just need to be able to explain how what you do (and what you talk about) can help your audience in a practical way.
Ask your friends (one)-By-One) This question: “I’m speaking about ________. Who do you know who is connected with a [company/university/organization] that might be interested in hearing about what I do?”
A direct introduction to the decision-maker is not necessary. However, it’s a good idea to have someone who can advocate for you internally. A recent college graduate used this opportunity to get a speaking gig at one of the biggest retailers in the United States.
Again, don’t worry if you don’t have a huge network. Everyone is more connected today than ever before, and your network will likely know someone who is interested in you.
Strategy #2: Choose professional development conferences or groups that you dream clients will attend.
This is the most underused strategy, but it’s one that I personally used with great success.
It is easy to get in front of large groups of buyers and then provide the highest value possible.
You just need to look around, and find out where you are. “buyers” hang out. If you’re targeting a certain type of company, which professional organizations are they a part of? Which conferences do they attend
It’s not very hard to figure out – in any industry – what the big events and organizations are. Once you have identified the major events and organizations, it is time to create a way for you to provide value to them or their attendees.
Offer to host a webinar for professional organizations and offer a white paper for all who attend. The people who request the white paper are the exact people you can follow up with, because they’ve shown that they’re already interested in what you’re talking about.
If you are looking for a conference, your main goal should be to meet the organizer. You can ask a mutual friend to introduce you. You can send her a special gift, chosen just for her, and with a personal note. Follow up a few days later-Get in touch with her by email to ask if she’s interested.
The point is this…
These people are already in a position to offer you a speaking engagement. You just need to offer an opportunity for the organization or event to place you in front their audience.
Once your audience has seen you live it is easy to get them interested in working for you.
Strategy #3: Strategily offer only one – and it is free speech
As I have said before, free speech does not equal paid speech. This is because event coordinators who are unable to afford speakers tend to be friends with those who can.
It is important to give a free speech to anyone who may hire you.-negotiate referrals.
Here’s how to do that…
Reach out to your ideal client. Reach out and offer to train them for free.
When you approach them, make a simple deal: If your speech/training is a waste, they will tell everyone. If you are a great asset, they will introduce you to five potential candidates at other companies who might be interested in hiring.
Don’t stop there.
Once you have given your speech, invite ten other people from your organization to help you. “VIPs.” Invite your VIPs and client to dinner. In Doing so will show them how talented you are on stage and help you build personal relationships.
It is simple to do business together from there.
Attribute 2: You Must Focus on the Experience of Your Customer (and Your Customer is NOT the Audience…)
Speaking gets heady quickly. Speaking for thousands of people around the world is a lucrative career.
This is why many speakers forget to give their clients a white shirt.-glove experience. After all, it’s the client who decides who gets hired and who doesn’t. You will have a better experience on stage if you treat her and her audience well.
But remember…
Your client is the one who hires.
The title of this person might be different from organization to organization, but whatever their title is, they’re the person who has the power to put you on stage and to invite you back.
Although audience is essential, it is equally important to focus on the client.
Your speech should extend to your customer experience, which is how your client experiences you when she interacts. It is more art than science. The goal is to make sure your customer smiles every time she hears you speak.
You can do this by offering your clients as much value as possible.
Even if you aren’t on stage, help them improve their lives. Surprise them with gifts from time to time by paying attention to details.
Here are some ideas:
After your speech, call them to confirm that they are satisfied with your work. Offer a full refund if they aren’t. Ask them if they knew anyone who might be interested in working together.
Even if you aren’t working together, keep in touch. Your clients will be more likely to refer you and hire you if they like you.
You must delight your audience by working hard. The bar should be high for your speech, and then you can go above it. You can take the people who were unable to attend your speeches out for drinks and pay the bill. Use the fan mail to make your speeches more interactive and fun.
This stuff is great fun! This makes business fun and easy for everyone.
Attribute #3: You must truly want to change the world
Success is all about giving back and making an impact.
Although it sounds cliché, your attitude will dictate how far you travel and how difficult the road will be.
Speaking is a great way for me to make money. But, sharing your story and insight to the world must be your first thought. It’s about investing in the success of those you care about.
Ironically, clients and audiences tend to be your best customers. This can help you increase your profits. Expert buyers are able to tell the difference between speakers who are driven by profits and those who want to make an impact.
Speaking is a great way to launch yourself into highly influential projects. It’s not unusual for a good speaker to find herself working with Fortune 500’s, best-Selling entertainers, governments and authors. It was amazing.
Introduce the In Demand Speaking Course
I have closed hundreds of speaking engagements over the past ten year (many within the five-Figure range) for me. More importantly, I’ve helped other speakers collectively close thousands of deals.
In Demand Speaking All I’ve learned is put into a clear, step-by-step package.-By-A step-by-step system to help you start your own speaking company.
It is broken down into 3 phases:
Phase 1: Laying foundations
You’ll by developing the mindset of a successful speaker. If you’re questioning your ability to provide value, get paid, or close deals, we’ll address those issues right away.
Don’t worry – mindset issues are normal. This stuff can be hard. This stuff is hard. I’ve worked with politicians, doctors, and entertainers as well as college students, mothers and authors to help them achieve the mindset they want.
From there, we’ll setup the external foundations of your business. You’ll learn how to:
Pick a topic that you’ll love while ensuring that there’s an active market for your topic. Because there wasn’t a market for it, my first speech cost thousands of dollars. My second speech was a success. It sold hundreds of thousands. What did you notice? I chose a better topic the second round.
Your marketing system should be set up. There are a few marketing pieces – like testimonials – that make a HUGE difference to buyers, and we’re going to double down on them while avoiding the tactics that waste time and money (like videos and social media).
Find out how to price yourself so you can be competitive in a market and then increase your rates quickly. In Emerging speakers should expect to charge $2,500+ travel for their first five speeches. They will then likely raise their rates within a few months.
Phase 2: sales – step-By-Step 1: Obtain your first leads and close the deal
This is the place to make money.
You will build out your sales team, and I’ll make it easy. You’ll begin By learning where paid speaking gigs actually come from and where they don’t.
After that, you’ll use the exact email templates that my clients and I have used to close thousands of deals.
You’ll also get a minute-by-A typical sales call is broken down into minutes so you can understand what questions to ask and how the call should be structured. You will feel as comfortable selling yourself as possible by having the call laid out in a conversational format.
Along the way, I’ll teach you how to automate huge chunks of the sales process enabling you to choose how you spend your time.
Finally, I’m going to give you multiple strategies to generate leads so that you’re never lacking for clients.
Four things are essential to your success.
1) A live recording of an interview between me and a prospect client in which I close a $10,000.00 speech. Both sides of the 47-minute conversation will be heard.-minute call.
2) A complete transcript from a cold email which leads to over $100,000 of business for a single client. You’ll notice that I’m using the exact same templates and sequence that you learned earlier in the course.
3) An email transcript in which I botch a $9,000 transaction. It should have been a simple close. Instead, I make some small but important mistakes that lead to the buyer rejecting my offer.
Each error is highlighted so you can learn from them.
4) Finally, I’ve provided a blank contract as well as a suggested rider so you can use it for your gigs. This alone will save you hundreds of dollars and prevent you from countless headaches.
Phase 3: the psychology of premium pricing, running your business on referrals, and more…
The final phase involves examining all the small tricks that will delight you as well as your customer and speed up your success.
You’ll learn:
How to make a world-A first-class customer experience will leave your clients happy (and eager to hire you again).
How to get hot leads and referrals for every speech
How to tell clients that you are worth their time and what the difference is between a $2,000 and $10,000 speech
How to quickly build deep relationships with your audience
This course is not for you if…
Look, In Demand Speaking isn’t for everyone. I won’t be in a position to help you if any of these apply to you.
You simply want to be a better speaker. This course covers professional speaking. This course won’t teach you how to speak better or how you can be more confident on stage.
You’re searching for the magic bullet that will make speaking gigs happen without you having to do anything. With In Demand Speaking you’re signing up for a clear, step-By-Step-by-step guide to building a professional speaking company. Although this is the easiest and most straightforward process, you will still need to follow along with the steps and put in a little work each week.
You don’t have to be mentally ready to work in public. Most people aren’t. It’s a lot of pressure and travel. It will make your life very different from your friends’. People don’t like the spotlight. That’s cool. That’s okay. Take a moment to consider whether speaking at this stage in your life is the right thing for you.
This course is for you if…
You want to be a professional speaker, and you need expert guidance as you build your business.
If you’re already a speaker and want to make more money or do more gigs, then this is the right place for you.
You’re looking for clear instructions for how to build your business, complete with all of the sales templates, phone scripts, and other goodies that will make the process as easy and fun as possible
On average, you can dedicate 2 hours per week-Focused attention for 4 hours per week on growing your speaking business
Register Now In Demand Speaking To
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
