Jeff Goins – Effective E-mail and Newsletter Marketing

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Exploring the Essential Features of “Jeff Goins – Effective E-mail and Newsletter Marketing”

• 22 Video lessons in HD
• 10h 6m of class content
• Exclusive bonus content

LESSONS

DAY 1
1. Introduction
2. Why Email?
3. Understanding The Framework
4. How To Set Up Your Email List
5. Creating A Signup Form
6. Crafting Content
7. Calls To Action, Closing, And The P.S
8. Student Questions
9. Newsletter Types: Updates
10. Newsletter Types: Posts
11. Newsletter Types: Promotions

DAY 2
12. Students Discuss Yesterday’s Assignments
13. Simple Web Design Tips To Build Your List
14. Building Your List By Using Bait
15. Leverage Your Network
16. Measuring Engagements
17. Skype Guest Tim Grahl On Metrics
18. Practical Applications Of Metrics
19. Keeping Your Readers Engaged
20. Blacklists, Ethics, Consistency And Feedback
21. Selling To Your List
22. Making The Ask

CLASS DESCRIPTION

Get ready to implement an email marketing plan that both meets your company’s unique needs and grows your business. Join marketing expert Jeff Goins for an introduction to everything you need to know about starting an email newsletter, building your mailing list, and effectively market your product or service to that list.

This course will cover everything you need to know to integrate a thriving email marketing plan into your business. You’ll learn which email services and tools will help you attract the right customer base. You’ll also create a universal process for onboarding new clients and letting them know what to expect from you. Jeff will cover ways of communicating with your clients to find out exactly what they need and how to use that information to effectively sell to them. You’ll also learn the possibilities for adding value to your email blasts — from tips to news to sales promotions and more.

Whether you’re a small business owner looking to convert more sales, an artist looking to show off your work to a wider audience, or a service provider ready to expand your client list, this course will give you the skills and confidence to build a strong, lucrative email marketing campaign.

JEFF GOINS

Originally from Chicago, Jeff moved to Nashville after graduating from college and spending a year traveling with a band.

In college, Jeff studied Spanish and Religion and spent part of his Junior year in Spain, which unlocked a passion for travel, writing, and making a difference in the world. After a year of letter-writing and long-distance phone calls, he moved to Tennessee to “see about a girl.” In 2008, he married her.

Now, he lives with his wife Ashley, their son Aiden, and their dog Lyric just outside of Nashville. Jeff is the former Communications Director for Adventures in Missions, a nonprofit organization, and he spends his time writing books and trying to take over the Internet.

He’s written and guest-blogged for over 100 magazines, publications, and blogs. 

Jeff is also a speaker, creative coach, and consultant.

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