*** Proof of Product ***
Exploring the Essential Features of “Jenna Kutcher – The Instagram Lab 2.0”
THE INSTAGRAM LAB
Say to
Your Full-Scope Instagram Blueprint
hello
Get my proven, stress-busting plan to showcase you, your brand, and your message, all while converting followers into an engaged community and paying clients
Itâs not about the number under your name anymore. By attracting the RIGHT people, you can convert followers to clients and tell your story in a meaningful way. You can be true to YOU, your strengths, brand voice, and creativity— and grow your businessâ impact at the same time.
You see: You have influence right where you are.
And you donât have to shout into the void anymore! Thereâs a clear, actionable way to up your Instagram engagement without obsessive grid planning, posting every single day, or the anxiety of âam I even doing this right?â
This is your moment…
This is your time to shift out of low gear and get outta that useless Insta-routine that hasnât been working for you! My Instagram blueprint is here to help you overcome algorithm fatigue and learn a REAL process for being seen on the app— and growing beyond it!
Time to carve a new path. Time to open your phone and know what the heck youâre doing! Time to make Instagram less of a popularity contest and more about your profitability.
So, why does posting on Instagram make so many of us break out in a cold sweat?
Youâve been holding your phone for 15 minutes, accidentally scrolling for most of it, and you think âOh, shoot, right, I need to post.â
Youâre scrolling through your photos desperate for something that feels like YOU, but also doesnât feel like youâre trying too hard.
The time and creative energy are draining out of you because you have no idea if your followers will even see what you worked so hard to post.
You try to remember what the Instagram rules areâŠ
…âAm I allowed to edit this typo? Was I supposed to ask a question in my caption? Is 4pm okay? Do I share this on Facebook? Is anyone even ON Facebook? Maybe Iâm supposed to finally make a Reel. Shoot, I need more time.â
45 minutes later, youâre finally putting the finishing touches on a caption that, at THIS point, youâve fiddled with for so long that youâre crosseyed and want to just control-alt-delete.
Eventually, you take a deep breath, hit publish, aaaand paste up some hashtags that at least wonât put you in Instagram jail.
WHEWâDone. Or, kind of.
Itâs an invitation into your world.
And thatâs why a lot of âInstagram growth strategiesâ donât work.
It starts with showing up and sharing your story.
Remember the good olâ days of the âgram? You know, when we didnât have a care in the worldâand used questionable orange filters. A blurry selfie here, a life update there, a place to scrapbook your life — because thatâs where you invited people into seeing it!
Whatever your âgood ol’ daysâ looked like, thereâs a way we can take what we learned from them, implement now, and move into that shimmering future in front of you!
introducing
The Instagram Lab
Your A-to-Z blueprint to learn the Instagram ropes for a deeper connection to your digital community that drives engagement and profitsâŠall in a 4 module, self-paced program backed by a community of over 10k like-minded entrepreneurs.
In two years, I went from less than 2,000 to over 64,000 followers. Now? My audience continues to grow every single day to over 900kâand Iâve helped more than 10,000 others do the same thing.
Iâm handing over the step-by-step system I used to get there.
Module 01
What to Post
If you’ve ever felt like a tiny fish in a giant sea, (Hi! You’re welcome here!) this one’s for you. Quit scratching your head over the catch words âaestheticâ, âcurationâ, and âbranding’! I’ll teach you how to create a visual brand on Instagram and how to know what images to pick to post.
First, we’re diving into the definition of a TRUE brand and my step-by-step process to positioning yourself on Instagram as an expert in your industry.
Next, youâll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.
Get ready to unlock the mystery of attracting your dream community by standing out beyond what you do or what you sell, through owning who you are.
MODULE 02
What to Say
Now that you have an idea and the ability to brainstorm what types of imagery you plan to use and plan to incorporate into your feed, let’s talk about how to write captions that support, story-tell, and ultimately convert your audience⊠because popular doesnât pay the bills.
In this module, I’ll give you my go-to tips to write captions that invite engagement and turn your followers into engaged, long-lasting fans. You’ll get your hands on my tried and true tools that will help you beat the algorithm and craft captions that carry your voice to EVERYONE thatâs supposed to hear it!
By the end, you will understand where social media plays a role in your overall marketing strategy so that you can remove the pressure to always have *thee perfect thing* to say and, instead, focus on creatively serving your community in a way that is authentic to YOU and your brand. Zero spammy posts, no more sounding like youâre trying too hard!
MODULE 03
How to Plan Your Posts
Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you more freedom. I’ll equip you with our exact content-planning process so that you never open the app and wonder âwhat the heck am I going to post about today?â Save time, save yourself frustration, and build out your plan.
I’ll walk you through how I plan a week’s worth of content in under an hour so you can focus more on engaging than endless creating (a surefire way to beat the algorithm).
You’ll learn how to speak with the voice of a true brand and not just a business through how you post, when you show up, and what you want to say.
Plus, we’ll explore how you can quickly plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakinâ fun!
MODULE 04
Convert Followers to Clients
What good is all of this strategy if it’s not actually leading you towards more sales and growing your biz? Itâs time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.
Instagram? It’s the handshake, but when you extend invitations for your followers to connect with you and become clients, you’re on your way to adding to your precious bottom line.
I’ll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP “yes” to your invitation to give them a memorable experience with you.
Youâll also learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do!
Meet your VIP Instructors
Learn from the Pros
Instagram is prioritizing the most engaging types of content… which just happens to be video. And thatâs why Iâm joining forces with my gal pals and Reel + video geniuses, Natasha and Julianna! Weâre your official IG coaches. Get ready for deep dives into everything you need to know to branch out and bound forward!
Meet: Natasha
How to Get Started with Video
Reinvigorate the way you serve your audience with the dynamic creativity that goes into creating your own Reels, IGTV, stories and Instagram lives! Learn how to stay consistent, pick up best practices for when to create what, and a step-by-step video creation flow! Plus, a video toolbox with apps, tools, and video inspo for DIY to get you started stress-free!
Learn how video humanizes your brand which builds authority in your industry and relationships with your followers.
Understand why video is a multi-sensory experience with your brand which can help you connect deeper with your community.
Harness the power of gaining confidence with video, staying consistent, and get your hands on hacks that yield results.
Understand where video lives on IG, best practices for when to create where, and step-by-step video creation flow.
Get a walkthrough of Natasha’s video toolbox where she shares apps and tools for DIY video content.
Feeling stuck? We’re sharing how to find the best video content inspiration to inspire you the next time you hit record.
Meet: Julianna
Instagram Reels
Join Julianna, our go-to Instagram Reels expert, to learn how to utilize and create Instagram Reels to connect with your audience. Plan, record, edit, and share your Reels in a way that feels authentic to you! Drive results and be seen by a wider audience! Learn how to easily create Reels that engage, convert, and invite community growth in a fun and creative way!
A step-by-step tutorial on how to create your first Reel and the simple set up you’ll need.
Get your hands on a strategic approach that covers what to say, where to find inspiration, and how to create a Reel.
Unpack the formula to know how to create Reels that connect and convert so you can record with confidence.
Discover how to know what content is trending and how to use it to your advantage.
Learn how to connect with your audience through Reels and the strategies to convert and invite engagement.
Watch as Julianna creates Reels live so you can be inspired and take action on creating your own.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
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