Jenna Kutcher – The Pinterest Lab

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Exploring the Essential Features of “Jenna Kutcher – The Pinterest Lab“

Ready to leverage the internet’s favorite inspo board to be your #1 driver of web traffic—in under an hour a week?

👀Reels & carousels & lives, oh my—

Step on in, it’s a safe space here.

DOES ANY OF THIS STRIKE A NERVE… ?

• You ALREADY feel like you’re creating content 24/7/365. *pant, pant, pant*
• You clock hours crafting social content with a relatively short lifespan—hitting that algorithm window moves fast, then byeeee, she’s gone.
• Pay-to-play strategies WORK for getting you leads, but c’mon now, isn’t there a way to increase traffic without forking over cash to the ads machine!?!

… If so, then keep reading, because *taps temple knowingly* I’ve got a secret for you.

I LOVE SOCIAL MEDIA. USE IT ON THE REG
(OBVI, THERE’S A GOOD CHANCE YOU’RE HERE THANKS TO IT). 

Social media is NOT the #1 driver of traffic or leads to my lil’ ecosystem of offers.

Pinterest is.

And I’ve taught 15,698+ entrepreneurs how to make 
it their numero uno traffic source, too.

But … Lean in for a little confession:

THE PROBLEM IS:

MOST PEOPLE TAKE PINTEREST AT FACE VALUE FOR ITS “MOST LIKELY TO BE MARTHA STEWART” SUPERLATIVE. 

BUT—they fail to recognize the traffic waterfall it’s capable of bringing to your business—all on autopilot.

Somewhere between the sweater goals & gallery wall dreams it hits you…

Pinterest isn’t social media. It’s a search engine, ready-made to push traffic to your online content.

^^ That’s exactly why I decided to go all in on Pinterest a few years ago. 

Once it lit up my Google Analytics dashboard like a Christmas tree, I started teaching my system to just about anyone who would listen … it got weird there for a bit, ngl

LIKE ME, FOLKS WERE LOOKING FOR—

• A channel that is consistently driving traffic to their website (minus the ad spend) 
• A set-it-&-forget-it-style strategy that could be tackled in under 1 hour a week
• A strategy that specifically targeted 2 things: email subscriber growth & sales growth, because vanity metrics were sooo 2005

and Pinterest fits the bill… to a tee

If Pinterest were a country, it’d be the 3rd largest in the world—

with a population of 498+ million people. 

Pinterest comes in all  “you got a problem, yo, I’ll solve it”  when it comes to the gripes most of us feel— 

* Exhausted from the constant content creation game?

Sweet. Just 6 pieces of intentionally crafted content is enough on Pinterest to last you an entire month of promotion and beyond! The more you set your brand up to generate traffic on autopilot, the more you get to relax a bit on feeling like you have to constantly post.

* Maxed out on time & need quick, non-time-suck strategies?

You need only one hour (or less) each week to add YOUR content to Pinterest so that your work can be seen. Pinterest content by nature is more evergreen than ANY other platform.

* Itching to increase traffic, but are sick of paying for leads?

Hittin’ you with more stats: 97% of users hop on Pinterest specifically to find solutions … and as discussed, they step onto the platform in more of a spendy mood than an IG or Facebook user.

* We spend hours creating content only for it to fall flat after a day or two.

Pins have a much longer lifespan, which means that a well-executed strategy can generate results for several months or years.

Pinterest can help you reach YOUR people—without even lifting a finger to do much more than click “Pin.”

• You’re a service provider  wondering where your next client contract is going to come from. Pinterest can help you serve your ideal clients before they ever know your name. Your expertise? Your zone of genius? Probs also your source for a ton of pinnable content that tees you up for a perfect introduction when your ideal clients go looking for the answers YOU can provide.
• You’re a content creator whose business revolves around social-media engagement. 
  I’m not telling you to quit the social media game—100% keep at it. But if you’re creating all that content, wouldn’t it be nice to actually have it reach some NEW folks, too? That’s Pinterest. When you pair Pinterest with your social media efforts—you’re just a step away from being unstoppable. 
• You’re a product guru with a suite of digital or physical products ready to sell.
  Pinterest is just WAITING for you to get in on the game. Marketing products (whether physical or digital) on Pinterest is like tapping into the most powerful personal shopping service, in reverse. When you pin & share your products on Pinterest, you put them on a stage for your ideal customers to find … and purchase! 
• You’re a podcaster, blogger or YouTuber who’s building an audience and creating a brand around the amazing content you’re putting out into the world. 
  Um, hi! Every single ONE of my podcast episodes goes onto Pinterest—why? Because I don’t assume everyone knows about me. So when they go searching for the subjects I’m talking about, I want them to find the PERFECT episode of my podcast focused on exactly what they’re looking for. The same goes for your blog (hello recipes!!) and YouTube episodes. Giving people the opportunity to FIND your work in the places their already looking? It’s a golden opportunity if you ask me.
• You’re an artist whose gorgeous, brilliant work typically sells itself. BUT—you’re not a household name (yet!) and you’d love to break out of the local arts festival market to reach a wider audience and grace the walls of more homes across the country … er, world. When you share your art on Pinterest (especially if you offer prints not just originals!) anyone using Pinterest for home decor ideas can find one of YOUR pieces that would look *just perfect* over that one piece of furniture on that one wall in their home. Solving problems left and right, look at you go! 

introducing

THE PINTEREST LAB!

Get the 4-STEP, NO-FLUFF PROCESS to drive a waterfall of traffic to your website with the internet’s favorite inspo board … all in under 1 hour a week.

Spend less time and energy juggling strategies that only half work. 
Let Pinterest amplify your traffic, growth, and—yes—profits for you … 
… so you can get back to doing the parts of your business (and your life) that you love. 

The Pinterest Lab is based on the exact traffic & traction techniques I’ve learned from growing organically on the Internet’s favorite inspo board.

It’s time to ditch the pressure of “likes” and “followers” for a platform that doesn’t require being popular to be profitable.

Learn the process in a day, implement on your own timeline, and set yourself free from the tech and design barriers. I’m handing you done-for-you templates & strategies to make this the easiest shift into growth you’ve ever done for your business.

Get my step-by-step system

→ Wake up to more “I found you from Pinterest” leads (instead of the pay-for-play Facebook ad funnel stress)

→ Take that traffic & turn it into the paying clients you’ve been dreaming of 

→ Build out Pinterest graphics fast—without fancy software or a graphic designer

→ Put automation to work: learn a little internet magic that shuffles out your content when you can’t, so YOU can go serve your clients & customers

→ Unlock face-palmingly simple ways to analyze your traffic, because the data doesn’t lie, my friend—THIS is how I want you to start making Pinterest decisions

WHILE EVERYONE’S OFF CREATING SOCIAL CONTENT FOR THOSE 15 MIN. OF FAME, YOU’LL BE PINNING YOURSELF A LONG-GAME TRAFFIC STRATEGY:

WHAT’S INSIDE THE LAB

Module #1

Pinpoint Your Perfect Client

The ~ideal avatar~ exercise … but make it Pinterest-ified. We’ll kick-off clarifying who exactly you’re wanting to re-pin, click-through, and subscribe—so your site sees a traffic windfall from the RIGHT people.

AT THE END OF THIS MODULE, YOU’LL …

• Hit reset on your target market understanding: the Perfect Pinner exercise (Their goals? Pain points? Challenges? Check, check, check.)
• Decipher the SEO strategy Pinterest employs & load up your content pillars along with customized, copy/pasteable keyword sets to act as a siren song for your dream customers/clients
• Set up a Pinterest-perfect profile + strategize your board with your new understanding of SEO, so your account is giving those first-day-of-school-supplies-ready vibes, before we even start pinning content

Module #2

Content that Converts

Concoct a wildly easy (dare I say, ~almost~ lazy) strategy for maximizing your content’s traffic driving power. This is the secret to outliving the algorithm that we’re used to on social media platforms.

AT THE END OF THIS MODULE, YOU’LL …

• Understand how to strategize your content creation cascade, so you can build a system that makes you only SEEM like you’re everywhere 
• Watch me take 1 blog & siphon it off into 10+ eye-catching pins (we’re working smarter, not harder, baby—this is your little army of worker bees that acts as a content multiplier)
• Unbox The Anatomy of a Perfect Pin Design inside a lesson for my aesthetic lovers—this is your rinse-and-repeat procedure so you can spend < 20 min. building out Pinterest content
• Copywrite a Viral-Worthy Pin I’m handing over my recipe for pins that live for YEARS & thousands of saves, down to the perfect title, description, & keywords

 Module #3
Turn Traffic into Trea$ure

Now that we’ve got all the customers & clients coming to the yard thanks to your drool-worthy, “omg-I-MUST-bookmark-this” content, let’s turn ‘em into metrics that matter for small businesses: leads, subscribers, & money in da bank.

AT THE END OF THIS MODULE, YOU’LL …

• Track your goal progress & metrics with my Pinterest Analytics Blueprint (key performance indicators, woot!) to measure website traffic, shares, signups, and sales—I’ll even show you how to source Pinterest content from other platforms to blend your marketing efforts & business goal
• Got an ecommerce situation? Unwrap a system that scales your sales & see how to invite pinners off of the platform and directly to your products—fun fact, nearly 9 in 10 users are on Pinterest to plan purchases 
• Get ready to get in flow with Pinterest scheduling: the system of weekly & monthly to-dos to set and forget your Pinterest strategy (tbh, this is such a hands-off strategy it kinda feels criminal, but it’s 100% allowed—cross my heart!)

Module #4

Analyze & Amplify
Your Results

If you know anything about me, you know I’m obsessed with results. With your Pinterest playbook set, we’ll move into the last piece of the puzzle: the ecosystem of different analytics sources and how to ensure this strategy works OVERTIME and for a LONG time—no matter what the algorithm says.

AT THE END OF THIS MODULE, YOU’LL …

• Get traffic DRIPPING onto your website at a steady pace with my Intro to Analytics—so you can know how to duplicate when it’s working, and how to course correct when it’s not.
• Understand how to go full scientist & adjust your strategy easily—this IS a lab after all, and I want you to be able to tweak-and-repeat the system & analyze your OWN data (hint: I’m showing you the exact numbers I track to see what’s working—and what’s not) 
• Figure out how to choose your own analytics adventure by identifying the metrics that best support you and your business goals while learning how to make analytics tracking work for YOU.

THE PINTEREST LAB arms you with the NO-FLUFF, to-the-point roadmap to put your pinning on auto-pilot.

So you’re only going to have to spend 30 minutes a week setting up your pins—wild, yeah?

The moment you join, you get instant access to the modules, plus all the updates I throw in when the platform shifts gears on anything.

In fact, we added fresh new content highlighting the newest features and strategies that are working TODAY on the platform

YOU WON’T FIND THIS INFORMATION ANYWHERE ELSE.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/