Jennifer Kem – Confidently

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Exploring the Essential Features of “Jennifer Kem – Confidently”

ConfidentlyMarketSellPackagePromoteGrowShareEnrollLaunchBuildBrand your expertise online.
The only done-with-you program that gives you the mindset and skillset to become a well-paid, recognized leader in your industry and create meaningful impact with your knowledge, skills and experience.
Turn your first $10k month into predictable $10k+ days.

I’m looking for a few good leaders.
Are you one of them?
If you:

• Are a specialist in your industry, and want to create more income offering info-education, consulting and/or coaching packages digitally…
• An owner of a brick and mortar or e-commerce store that wants to build a leveraged online info-business so you never have to worry about world events stopping your income again…
• If you are an artist or creative, who has a skill to teach and want to stand up an online platform to do so…
• Have written a book or are a professional speaker that wants to share your methods beyond the printed page or stage…

The you are an Expert.

AND YOU’RE IN THE RIGHT PLACE.

Learn how to successfully market and sell your expertise online with Unshakeable Confidence
(without sacrificing your integrity or values: basically, make life-changing impact and income 100% being you!)

READY TO SHOW UP AND SELL OUT YOUR PROGRAMS AND PACKAGES WITH UNSHAKEABLE CONFIDENCE?

• Easy-to-digest-and-implement training.
• Templatized steps and structure.
• Lifetime access to curriculum.
• 20+ years of experience and millions of dollars of results.

ARE YOU READY TO:
STOP SITTING ON THE SIDELINES
AND STEP FULLY INTO YOUR GAME OF LIFE,
DESIGNED AND MODELED AFTER YOUR UNIQUE EXPERTISE?
You’re so ready, you just need the mindset and skillset to confidently shine!

MINDSET + SKILLSET + ACTION + COMMUNITY
Learn what it takes to build a leveraged life and online business from wherever you want, as long as you want people to know who you are and how you help people!

HERE’S THE SITUATION:
Success leaves clues. And your business needs clients, On Demand.
Having been the mentor that’s helped thousands of entrepreneurs build successful businesses, there’s one thread that ties every single one of them together. This secret is the one thing that differentiates a business worth knowing, liking, trusting and paying from a business that isn’t worth any of the above:
CONFIDENTLY showing up and sharing their expertise clearly to their ideal clients.
If you’re reading this, you’re working hard at ‘figuring it out’ but:

• You feel like your message is spaghetti that just won’t stick to the wall aka your audience
• Your entrepreneurial shiny object syndrome kicks in every time you start to focus on the ‘hard things’
• You doubt whether your audience is actually willing to invest money in the offer you’ve created
• You’re an introvert that thinks only those social butterfly extroverts are successful (data proves this isn’t true)
• You’re secretly worried you’re not meant to be an entrepreneur and that you should just stick with a day job

Basically, most of what you’re doing feels not just hard, but isn’t producing the results that you want or need to make this business work.

I MEAN, YOU KNEW GROWING YOUR BUSINESS WOULDN’T BE EASY, BUT YOU’RE STARTING TO QUESTION A LOT OF THINGS:

1. Am I the only one who’s feeling this is just way too hard?
2. I thought being an entrepreneur = freedom? I don’t feel that free. (and I’m certainly not wanting to give my work for free anymore either!)
3. What’s the deal with finally getting one step forward, then I’m either stuck or confused on the next step on how to grow from here?
4. Am I made for this? I find myself resenting all the effort I’m putting in, for the little I’m getting out of it.

WOULDN’T YOU LOVE TO DECLARE

• “My business doesn’t take my money, it makes me money!” (goodbye expensive hobby)
• “My clients are the bomb dot com. I heart them!” (thank God for people who get me that I enjoy helping)
• “I pay myself a CEO salary that not only pays the essentials, but pays me at the level of EXTRA I am!” (my expertise is worth every investment in me)
• “I am a leader of myself, and my business!” (I enroll myself and others in my vision effortlessly)
• “I’m proud of myself every single day!” (I have energy and motivation to keep sharing my craft, daily)
• “I am 100% in control of my decisions!” (hello freedom and autonomy)
• “My income is predictable and my impact is palpable!” (my success is on auto-pilot)
• …and the best: “I feel so CONFIDENT in my ability to create the world I want to live in!”

A Well-Paid Expert does things CONFIDENTLY.
Whether you want to do 1:1 coaching, 1:few group consulting, create online programs, speak on stages or create highly-converting online workshops and webinars, you want to do it right, and you want a business that makes you excited to get out of bed and slay your day, YOUR WAY.
You want to be known for your expertise, make and impact millions, and most of all: live your full and true life right now.
YES OR YES?
Good thing you answered YES because YOU ARE EXACTLY IN THE RIGHT PLACE right now.
Because I’m about to lay down some truth for you that might sting a bit…but I care too much to not let you hear the truth:
EVERYTHING YOU’RE DOING, THINKING AND TRYING RIGHT NOW IS PROBABLY NEVER GOING TO WORK.
#Ouch

What-in-dee-entire-hell, Jen? I thought this was a positive place to land.
I know, I know, I told you I’d sting you a bit, but because I’m the Queen B of building brands, it’s part of my job to lead you to the golden path, the right way.
And I want to give you an A for Effort on the report card of business, but effort is not the holy grail of success. In fact, the online world is a cluster of bad advice and pandora’s box of mental gremlins that is jacking good people up and paralyzing their ability to make massive profit.

A Well-Paid Expert does things CONFIDENTLY.

• You’ve paid for a ton of programs and courses you didn’t finish (I’ll teach you why this is actually OK, because finishing isn’t the most important part of the equation)
• You’ve talked your friends, family and pets’ ears off on your dreams and visions (who are not qualified to help you, and may even be getting in the way of your momentum)
• Set up profiles on ALL the socials: Facebook, LinkedIn, Instagram, YouTube, Twitter – and wonder daily if you should be on the newish ones: Snapchat, TikTok, yada yada yada…and your head hurts so much you just don’t post anything at all.
• Sign up for every free marketing, sales, systems, membership, course creation, productivity webinar and now you have 7,258 emails monthly from all the lists you’re on.
• Listening to all of the gurus and experts – you know, the internet pretty, popular and powerful people – and feel completely overwhelmed, and worse: never think
• you’ll ever reach their level of success.

HERE’S WHAT YOU NEED:
You need to return to the very essence of you, remember who you are, get clear on what you offer, and message and market your expertise to the right people.
I can help you do that Confidently.

Hi, I’m Jennifer “Jen” Kem.
For the past 20+ years, I’ve been helping emerging business leaders like you take values-driven steps on the things that matter most, with crystal clear clarity and decisive action. Like you, I started at zero (everyone does!) – in fact, I’ve started at zero a few times in rebranding and re-building my businesses, and grew them rapidly up to 8-figures in revenue.
Don’t let that 8-figure number intimidate you. I learned early on that learning from people who have left successful clues are the ones to learn from. Because what’s always been true, is that what NOT to do is much more juicy and important than what to do.
And now, I work from home 70% of the time, which makes my business future-proof, and my life so much more joyous. I also still have a physical office where my team and I work when we want to, and that’s exactly the type of business I wanted to build.
Key words: “I wanted.” And what I know is that what we teach and train business leaders to do gets them those same desires met.
I want the same for you.

But first: we have to align around the same common theme here, ok?
THERE IS NO ONE WAY TO DO ANYTHING IN BUSINESS, ESPECIALLY ONLINE.
(wait, what???)
Yes, if you can agree with me that your specific expertise, your life experience and your unique story is different than anyone else – then you have to understand that NO TACTIC OR ONE-OFF TECHNIQUE will singularly grow your business in the way and pace that you want.
I know, I know – that might cause a little confusion for you, so let’s clear it up.
Even though there isn’t ONE WAY, there are BEST PRACTICES and FOUNDATIONAL RULES you must do in order for your ideal clients to see, hear and pay you for your expertise.
These things aren’t as sexy as a new tool (read: email marketing system) or toy (read: social media platform) to play with – but they ARE the things that make you money and impact.
Because I don’t know about you but:
MAKING AND HELPING MILLIONS from your expertise is SEXY AF.
Yes or Yes?

Once you have this solid foundation in place, you can build a PLATFORM NO ONE CAN IGNORE.
And this also starts happening:

• The marketing system you’ve implemented brings you ideal prospects every day.
• The sales system you’ve implemented pays you every day.
• The media, the influencers, the partners start blowing up your DMs and emailing you for collaborations and to cite your work.
• The book deals, the TV deals, the Netflix deal (we can dream!) are in the works.

And most of all, you know that A for Effort we talked about earlier? You’ve actually earned it, because the Effort is based on the right strategies and tactics for you.#boom

THAT’S WHY I CREATED

Confidently
Because if you already know what you know – then the way to get your clients to see, hear and pay you is to lean into what you’re proud to know, and share it confidently with the world. I also want to help you step off the never-ending treadmill of dread that produces little results for a lot of effort and trade up for a values-driven business that pays your pocket and purpose on-demand.
If you want autonomy, freedom and a business that works for you instead of you working for it:

“My goal was to make 6-figures. I doubled it.”
Equipped with when Jen taught me and my assistant… the support of her and her team… the numbers were insane.
Everything was beyond what I could have imagined. The numbers are crazy but honestly the numbers feel small in comparison to the actual impact I’ve had on my community.
Faith in God restored.
Sisterhood built.
I’m so FULL.
Maya Elious
Brand Strategist

So What Are These Best Practices and Foundational Rules to Market and Sell Confidently?
Instead of wasting time, energy, attention and money building a new website, trying to figure out a funnel, writing a book/e-book, growing your Instagram/YouTube/Facebook, developing a webinar, getting media, blah blah blah…here are the 4 levers you need to pull to make any of those things work:

THE
Method
Building Block #1
Mindset
Identifying the true motivations that you access to achieve the business goals and life dreams; and releasing the mental blocks and gremlins so you can get there. We call this being a “values-driven” business owner.

Building Block #2
Message
Crafting your message in an integrated, laser way that highlights your expertise, experience and unique stories that make you both approachable and authoritative in your niche. Most of all, learning to communicate that to your ideal paying clients.

Building Block #3
Marketing
Building a traffic and conversion strategy specific to your offers, with our proprietary Momentum Map that helps you launch with predictable results to the right audience that wants more of what you have – and builds your personal and professional brand at the same time.

Building Block #4
Monetize
Developing an Attention, Acquisition and Retention strategy by building a Sales System that converts followers into paid clients by having clear packages, offers, programs – and makes the enrollment process easy.

Listen
Facts don’t lie, and neither do I.
Once you have these dialed in, you’ll be CONFIDENTLY marketing, selling and offering your expertise to the world with a whole new swagger.
CONFIDENTLY was built SPECIFICALLY to cure the internet madness and overwhelm and return your business to you – so that you can communicate what you do to the right people in the right place at the right time.

YOU DON’T NEED MORE CONTENT.
YOU NEED CONTEXT, CLARITY AND A COMMUNITY THAT HAS YOUR BACK.
(some of you need direct mentorship, if you want that, we have that for you too)
CONFIDENTLY will walk you step-by-step so that you can apply the custom and unique build print for your online expertise business and get more clients on demand now and forever more.
Over 1,000 business owners who’ve worked with us can’t be wrong…

Here’s How Confidently Works:
1.The Confidently Method at Your Fingertips Anytime From Anywhere
With simple, digestible video lessons, and the accompanying transcripts organized for you (because some of us learn better through words, visual and/or auditory means so we got you covered on all levels) – we get to the brass tacks of what you need, not over bloat you with content or curriculum that isn’t useful or helpful. Each lever comes with a paint-by-numbers workbook (and it’s beautiful too), that while you do the work, you’ll literally feel the confidence swell and translate into real action in your marketing and sales efforts. This is all accessed and stored on our easy-to-use online learning platform, that you can access anytime from anywhere (even if you’re not wearing pants). Also, your login to the online program is lifetime – and you’ll see that it will be useful every time you have a new offer, in the middle of a rebrand and/or need a power-up in your business. You’ll get more out of this program than any other you’ve ever done – and that’s not us talking – it’s your fellow colleagues in the program that say that!

2. Experts Sharing Their Expertise Generously
“Your Network is Your Net Worth” is something you’ve probably heard over and over – and over the course of my 20+ years in business and the last 10 years focusing on building online brands, my “friends in the business” – leading experts in the areas of entrepreneurial mindset, wealth-building, scaling, productivity, niche areas like growing your Instagram, LinkedIn, Facebook Groups, Paid Advertising, Getting Media, Sustainability for small business and Self-Care…will become your friends in the business too. Every month we’ll have an expert in an area we feel you could benefit from and most importantly that we’ve personally vetted and trust, to add to our Legends Library, which will be in your online learning platform. I readily invite my clients to add their value too when they showcase real results (a big incentive for you!), and this is marketing opportunity and exposure for you that’s worth its weight in gold.

3. Incentives Baked Into Your Wins
Since Generosity is one of our company values, we love giving gifts and rewards for doing the work. We know you’re here because you want to win, but hey, why not have some fun (and earn some trophies) while at it? The online learning platform we use helps you manage your time and accountability, which is awesome – but we also have monthly awards and incentives for people who show their work, breakthroughs, lessons and encouragement in the community. Fostering a spirit of healthy ambition in the pursuit of values-driven goals are very much welcome – we invite you to be your whole self here. Expect surprises that help your business growth to come your way both #URL and #IRL. We have our entire program set up with SUCCESS BAKED INTO ITS VERY DNA – running challenges every month so you stay in action, and when you hit certain milestones in your business, we open even bigger access to our team to you to support you to rapidly accelerate.

PROGRAM DETAILS
MODULE 0:
Starting Point Success Map + Quick Wins Breakthrough Bootcamp
This is what we call the Basecamp for the Confidently Program. In order to know where you are, and what’s probable for your success, we’ll equip you with an onboarding video on how to create growth goals based on where you are now based on our PREDICTABILITY Stages Model. This is critical because it helps you see what you have to build upon and most importantly, provides a clear path on where you want to go.

• You’ll fill out an inventory of what assets you have in your business now, and make a commitment to moving forward, confidently with our Pro Pledge.
• Most importantly: Confidently is a done-with-you marketing and sales program, and we kick off each new cohort with a Quick Wins Breakthrough Bootcamp where Jennifer Kem will personally guide you with specific step-by-step work to get your offers online so you don’t spend time overthinking and instead spend your time getting seen, heard and paid. When you get momentum fast out of the gate, you’ll be training that part of you that fears “doing it wrong” and you’ll transform it into a successful way of thinking and doing to try and test things to start making money faster.
• Now that you’re clear on your Starting Point Success Map (win!), you’re ready for the next step and to pull the next lever.

MODULE 1:
Confidently Mind Your Mindset
Master the mindset that successful people embody to show up motivated and inspired, even when the work is challenging or faced with obstacles – so that you can serve and impact at the highest level possible in alignment with your goals and mission.
Within digestible, potent video lessons and a complete workbook to capture your work and direct your actions, you’ll:

• Discover the core reasons you want to achieve the level of success and structure your time, energy and attention around your values, not someone else’s.
• Release the obstacles and old perceptions, beliefs and judgments holding you back from making progress every day in your business, including common entrepreneurial ailments like imposter syndrome, comparitis, and FOMO.
• Gain the courage to message, market, and monetize your business with a true confidence that everyone around you recognizes – without a break in consistency.
• Develop a wealth mindset that allows you to attract and keep the money you make #likeanOwner.
• Build unshakeable trust in yourself and be a mirror for your audience to acknowledge your abilities and expertise, making fear and doubt take a backseat to you, the driver of your life.

“This is the first time I’ve had support to keep pushing through and keep moving forward.”
I’ve been stuck in this pattern of getting to this [launching] stage and stopping. My brain just felt fuzzy every time I would commit to launching. But this is the first time, in my life, I’m starting to feel some of that pattern and habit fall away. And I’m starting to feel the ease that comes on the other side that I’ve never felt before in my life. That fuzziness, it’s going away. This has honestly been life changing for me.
Melissa Wright
Truth and Alignment Coach

MODULE 2:
Confidently Message Your Brand
Succinctly and persuasively tell your story in a way that bridges your ideal client to you and shows off the clear advantage and expertise that your brand has to offer.
Within digestible, potent video lessons and a complete workbook to capture your work and direct your actions, you’ll:

• Get super clear on WHO you are, WHAT you do best, and WHO your services are for
• Build brand stories that shape the brand voice you want your audience to know, like and trust.
• Develop and Clearly articulate your Unique Solution Expertise™ (USE) so that your ideal clients know why and how to choose you (and that you can repeat with confidence every time you’re asked).
• Create a Messaging Catalog for use in all of your content, curriculum, trainings and any other place where copy is needed to grow your business.
• Use The Experience Story Sequence (TESS), a personal technology to install ethical influence into all of your marketing and sales conversations that sets your brand apart from others in your industry.

“Before I started working with Jen, I wasn’t publicly sharing my message.”
I didn’t know how to speak to my audience – I had no idea where to even start! But Jen changed that for me. One of the many things I learned from Jen is the importance of using stories that lead back to what your product is and that telling stories for the sake of a story doesn’t get you paid. Now, I’m crystal clear on the stories that I’ll be using and how they’ll be supporting my upcoming launch. So excited!
Nicole Tobon
Founder, Softball Students Mentorship

MODULE 3:
Confidently Market Your Offers
Build an “Attention Machine” for your offers and services and build awareness that solidifies trust and reputation in a systemized way that delivers qualified prospects to your (virtual) door, every damn day.
Within digestible, potent video lessons and a complete workbook to capture your work and direct your actions, you’ll:

• Learn the simple 3-Step process called The Momentum Map™ to launch your offers in a strategic and meaningful way.
• Use Market Insights and Research to create irresistible, consumable tiny offers that lead to your bigger, high-ticket offers.
• Beta test your offers in a way that lets you learn and adapt fast so you no longer spend or waste time, energy or money on offers that don’t pay off quickly.
• Develop a Traffic Plan for your business and architect an Organic, Paid and Partnership (OPP) strategy best suited for your stage of business and budget.
• Use Media, Publicity and Influencer marketing to grow your brand faster than any other free traffic source (plus: it gives you massive credibility!)

“I had to learn marketing. But how do I learn to market authentically?”
I wanted to learn how to do it effectively but also in a way that doesn’t turn me into a sleezeball… that’s when I came to know Jennifer Kem. I learned so much in her community about how to harness your authentic voice for the benefit of solving your customer needs. Thanks Jen for opening my eyes.
Julia Winston
Founder, Brave Leadership Consulting

MODULE 4:
Confidently Monetize Your Services
Build and systemize a “Sales Engine” that converts your Marketing into ongoing Enrollment, creating predictable income and life-changing results for your business, and for the lives of your clients.
Within digestible, potent video lessons and a complete workbook to capture your work and direct your actions, you’ll:

• Clearly package your offers, leading with value and features and benefits that your ideal clients want and need (translation: they pay for them without hesitation)
• Develop your Sales sequence and non-sleazy pitch scripts for your webinars, live events and phone sales, the 3 most effective ways for you to sell your services.
• You receive 3 end-to-end scripts for these!
• Create an Irresistible Tiny (free or low fee) Offer – we call it an L1 – that pre-qualifies ideal clients and increases your probability of closing a sale.
• Plug an Irresistible Email Sequence and Irresistible Social Sequence into your Sales Engine, as well as a Follow-Up Completion Sequence to close out your sales activities in a structured, peace-of-mind way.

THE BIGGEST OBSTACLE TO YOUR MARKETING AND SALES SUCCESS:
YOU WAITING TOO LONG TO EXECUTE YOUR OFFERS AND IDEAS STRATEGICALLY
So we’re fixing that with our Quick Wins Breakthrough Bootcamp
We know how complicated online marketing has become over the past few years – and it’s a total cluster f*ck that’s messing with your mind and money.
This is why we kick off the Confidently program with the Quick Wins Breakthrough Bootcamp. For the first 13 weeks, Jennifer Kem will personally be guiding you through what needs to be done weekly, and incentivizing you to do so too.
Because curriculum and coaching don’t work without action. And the best way to get unstuck is to move. When you move, you create momentum. And money LOVES momentum.
This part of the Confidently program is so special, that even if you use nothing else, you’ll see results sooner, quicker, faster because we won’t let you think too long before we lovingly kick your butt in the right direction during the Breakthrough Bootcamp. It’s going to be epic! Trust me.

SUMMARY
We’re not just talking to you in Confidently, giving you random advice and/or fluffy motivation – we are giving you the step-by-step instruction and you will develop and build actual deliverables that grow your business:

• Irresistible offers including digital info-products, courses and services
• Well-priced packages for your services
• Clear messaging and storytelling
• Marketing strategy that’s on brand
• Launch implementation plan
• High-converting sales conversations
• An unshakeable confidence in yourself, your message and your mission.

Plus
Daily challenges in the exclusive Facebook community that turn your ideas into consistent, confident actions that return you the income and impact on tap.
These are the actual things you will learn, create and implement in Confidently.
Holy Wow!
DIDN’T WE TELL YOU WE’D GIVE YOU EVERYTHING TO RUN YOUR ONLINE EXPERT BUSINESS CONFIDENTLY?
But wait. There’s more.
(but not the kind of more that just makes you more confused and overwhelmed. We hate that fluffy stuff here)

UNBELIEVABLE BONUS PACKAGE
(everything that we give you as a bonus DIRECTLY enhances, amplifies and turns your expert-based online business and brand into impact and results, because no one has time for some fake, fluffy loaded crap that distracts or separates us from our money and meaning, ok?)

BONUS #1
Momentum Accelerator Kit
A 90 Day Plan to Market and Sell Immediately and Build In Success through Consistency
How to get your next 10 clients – with a calendar and instructions on what to do every single day for 90 days, so there’s no guessing or questioning “what do I do next?”. We’ll also give you our 7 Day Slay process, which our clients use to manage their weeks productively, focused on the right things.

BONUS #2
Copywriting Confidently
The Ethical Persuasion Handbook to Write High-Converting Websites and Landing Pages

Copywriting is the most valued art and science in marketing, and it’s critical you learn this skill. Copywriting Confidently™ is an entire guide to writing for influence! Not only one of the most valuable books you’ll ever read and apply in your business, we’ll provide templates for an entire web site specifically for experts, and some of the highest-converting landing pages we’ve tested and used.

BONUS #3
Branding Confidently
An Aesthetics Assessment to Use for Your Online Visual Assets
If you want your visual assets to match the essence of your message and marketing, you need to take inventory of what your brand stands for so you can create graphics on your own and/or direct a graphic designer to help you translate it. We give you the same Aesthetics Assessment we use whenever we onboard a graphic designer on our team, which helps us communicate what we desire much more clearly.

BONUS #4
Confidently LIVE Admission Ticket
The Conference for Experts Confidently Building their Brands and Business
On our campus, we are KNOWN for putting on world-class education and connection events in person. It’s undeniable that getting outside of our everyday environment and meeting our online colleagues and friends in person to cultivate relationships is a necessary part of our business growth. I have personally made some of my best friends and business partners at live events, gotten clients and worked directly with my mentors, which has built trust and support that’s priceless. ConfidentlyLIVE is an upleveled conversation where I also do my exclusive first-look at the upcoming business season’s trends and predictions. (there’s always an online option as well)

BONUS #5
The Trust Funnel Intensive
A high-converting sales strategy built on demonstrating that your business is trustworthy
This epic bonus is worth the price of admission and more! Work directly with me and my team in a one-day live online workshop where we build your trust-infused marketing and sales funnel WITH you! With the mapping, feedback on copy and hot seats in this Intensive normally only offered separately, it’ll accelerate your momentum like crazy. Most of all, the funnel you’ll build you can implement immediately. Boom.

Why It’s Critical You Go Confidently.
The training provided in Confidently is timeless, proven and futureproof. Regardless of what’s happening in the world, even if there’s a new social media platform that arises (and goes away), or even if you add new services or pivot your brand as you grow – you have to do so Confidently.
Because you get lifetime access to the curriculum, you’ll always be able to go back and work the Confidently system in your business. In fact, we encourage you to have anyone you hire to help you use it to help you get things done so you can focus on being the Visionary Expert that you are.
Getting clients, making money and actually feeling confident to proclaim to the world daily that you are a pro business owner is what you want.
What’s missing right now online is YOU. And this training is 100% centered around making your expertise, art, and/or specialty the mega-star of your industry, even if you’re just starting out or been in the game for a while, but the hustle is getting to you and you need a better way to do all of it.
If you’ve been wanting to launch a course, coaching package, training program, teaching lessons, podcast, book, or anything else that can be consumed as valuable, life-changing information that transforms the audience you’ve been wanting to attract – then we need you to go Confidently.
Protecting the asset – you – is built-in to this system, so you can feel the way you’ve always wanted: autonomous, prosperous and passionate about your life, and how your business supports it.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/