Joel Grimes – Commercial Photography: Thriving in a Competitive Industry

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Exploring the Essential Features of “Joel Grimes – Commercial Photography: Thriving in a Competitive Industry”

• 12 Video lessons in HD
• 2h 50m of class content

LESSONS

1. Class Introduction
2. Building A Game Plan
3. The Power Of Branding
4. Setting The Trends
5. Speak The Right Language
6. Getting Your Foot In The Door
7. The Portfolio
8. What Should I Charge
9. Lighting Set Up And Explanation Of Shoot
10. Shoot: 45 Degree Softbox – Rembrandt
11. Post Processing: Set-Up
12. Post Processing

CLASS DESCRIPTION

Expert Advice From An Industry Veteran.

Find out what it takes to get noticed in the commercial photography world!

In Commercial Photography: Thriving in a Competitive Industry, Joel Grimes will share real-world insights on making it as a commercial photographer.

Joel has worked in the commercial arena for more than 26 years and in this class he will share the most important lessons he has learned. 

Joel will teach you how to:

• Build a successful promotional advertising campaign
• Win over Art Directors
• Develop a strong visual brand and create your own trends
• Leverage a bound, printed portfolio to win clients

Joel will also demonstrate how he creates his own iconic look. You’ll see how he blends Rembrandt cross lighting and and background textures in Photoshop to produce his moody, intense images.

Commercial Photography: Thriving in a Competitive Industry with Joel Grimes will help you gain your foothold and get ahead in the high-intensity discipline of commercial photography.  

JOEL GRIMES

In 1984 Joel Grimes graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado.For over 27 years Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism, AT&T, BC Lottery, Broncos, Comcast, Crown Royal, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Naturella, Nikon, Pentax, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Qwest, Red Bull, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, and Xcel Energy. Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.

In 1990 Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation’ which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.

Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. “There is no face on the planet that is the same, my vision as an artist is to capture that individual uniqueness through the photographic process.”

Joel is also an ambassador for the creative process by teaching workshops and lectures around the world. “I feel that by being an open book with my process I have an opportunity to inspire others to follow their dreams and passions to create”.

Joel currently has a photo studio located in Old Town Pasadena California where he resides with his wife Amy.

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