*** Proof of Product ***
Exploring the Essential Features of “Joel Kaplan – Pay Per Show Mini Course”
Scale Your Agency to
7-Figures in 2021 by Switching to a BRAND NEW Pay-Per Show Model…
⢠Substantially grow your take home profit each month by making WAY more money per client (so you can fire your headache clients…for good this time)
⢠Gets your calendar filled FAST with qualified prospects begging to do business with you (because they’ll be flocking to the ‘best offer on the block’)
⢠Avoid the embarrassment of ‘going out of business’âŚ(The market has shifted â and your clients will be looking for any excuse to cancel…unless you make a change
FAST ACTION BONUSES
When you decide to take action today, we’ll reward you with 9 special bonuses
BONUS 1
25+ Winning Ads That Effortlessly Book 100 Calls Per Month…
‘Profit Cheat Codes’ that Drive Qualified Prospects Straight to Your Calendar on Autopilot
BONUS 2
7 Cold Outreach Scripts Your Future Clients Won’t Be Able to Resist
Don’t wanna waste money on ads, but still need boatloads of clients? Try our FREE (proven) outreach scripts!
BONUS 3
LIVE MASTERCLASS: Becoming a 7-Figure Human Being
It’s no secret that Millionaires place a high value on having the ‘right mindset’ â Tune in for a WILD ride
BONUS 4
ADS MASTERCLASS: Discover The Champion Ads Formula
Create your client-getting empire. Get expert insights on media buying, Easy-Yes Offer creation, and copywriting
BONUS 5
FACEBOOK SHUTDOWN MASTERCLASS:
Stop Getting Banned!
Had multiple accounts, business managers, or access restricted in the last 12 months?…this is for you
BONUS 6
How to Go 0 to 20K/Mo In 60 Days With Stupid Simple IG DMs
Want a BETTER way to get clients that doesnât mean dumping thousands on ads? Try this IG strategy out today!
BONUS 7
How to Quickly Weed out Bad-Fits and Start
Closing Major Deals
Wasting too much time on broke or unqualified prospects? Then you NEED a better discovery call process!
BONUS 8
The Zero to 50k
E-Commerce Ads Agency Blueprint
If youâre thinking about working with e-commerce stores, or are already in the niche….this training is a MUST-SEE.
BONUS 9
7-Figure Case Studies:
Hybrid Model + Good, Bad, and Ugly of Scaling
The good, bad, and ugly of scaling a multiple 7-figure agency. Compelling interviews reveals maybe too much đ
We were up to 230 clients. Then the pandemic hitâŚ
I lost two-thirds of my clients in a matter of days.
…and I was just two weeks away from having to fire my entire team.
Imagine working with the same 18 people for 2 years and knowing youâll have to look them in the eye and tell them you canât afford to pay them anymore.
THEN…the government goes and shuts down small businesses so they’re not even allowed to stay open.
As you can imagine, my clients were freaking out.
We had to make a decision and we had to act FAST…otherwise, I was going to lose all my clients and have to fire all my employees.
The only way I would keep my clients was if I removed 100% of their risk. According to them, my retainer was too ârisky.â
As we neared collapse, we made a drastic decision that had the potential to jeopardize EVERYTHING. We chose to become an âAnti-Agency.â
Iâll explain what that is in a second.
But almost exactly a year later, weâve closed 177 clients on THIS brand new model.
Right now agencies adopting the âAnti-Agencyâ model get first moversâ advantage in the marketplace.
There are 30M small businesses in America waiting to be rescued from the retainer modelâŚ
And with the upside of having an âEasy-Yes Offerâ…itâs a breeze to close boatloads of clients.
Whatâs even better is…if youâre good at getting your clients results, youâll have no problem scaling to high 6 or even 7 figures.
Even if you want to be lazy and just land a couple clients, you can still make a lot of money.
Weâve found that the âAnti-Agencyâ is a no-brainer offer for our clients because thereâs zero risk for them, allowing them to work with us long term.
The better the results we get for our clients, the more we get paid.
One of our top clients had 272 leads marked as showed. The way this model works is you can charge whatever you want per actual show.
So letâs just say you work with dentists and itâs worth $150 to them to speak to someone interested in dental implants. If you got them 272 shows…how much money would you make? You do the math.
Even in one of the worst years in history with sh$t completely hitting the fan, losing tons of clients, and a literal government shutdown…we survived and never dipped into the red.
If I knew what I know now…I wouldâve saved close to 100K in testing and probably retained 50% more clients than I did.
But in doing so, I made all the mistakes so you donât have to.
My team has distilled all of the knowledge weâve gained from this past year inside the S.P.G. Blueprint…
The blueprint which youâre about to get your hands on that will prevent you from making the same mistakes I did…
Put yourself in your prospects shoesâŚ
Youâre trying to grow your business and you know you need GOOD leads.
Youâre approached by two different agencies:
The first agency pitches you on sourcing leads for this expensive monthly retainer…but thereâs no guarantee any of the leads will even convert into a booked call.
The second agency comes to you and offers to source leads where you only pay for the ones that show up.
No expensive retainer.
No need for a guarantee
AND…you can take as many, or as few, leads as you need per month.
Sounds like an easy choice…right?
More agencies are transitioning to this model everyday and wiping the floor against retainer agencies that refuse to adapt.
Even experienced agency owners are getting crushed by newbie business owners because their offer simply canât compete.
Monthly retainers are an ENORMOUS risk for small businesses. In the past, they paid these retainers because it was their only choice…
But now small businesses can work with âAnti-Agenciesâ who absorb all the risk for them.
If you could prove to clients that you could get them results (with no crazy stipulations or fine print)…
Then closing new clients becomes 100x easier because youâre giving prospects exactly what they need: good leads who show up to booked calls.
This isnât just working for me either…
So what is an Anti-Agency?
The easiest way for me to show you is through this chart:
Retainer Agency
⢠Expensive monthly retainers (that prospects refuse to risk in 2021)
⢠Inflexible fee structures that arenât sustainable for small business owners (and kill long term retention for agency owners)
⢠Limited revenue per client (that makes you a glorified employee)
⢠An impossible sales process
⢠Low profit margins
⢠Needs dozens of clients to make REAL MONEY
Anti-Agency
⢠Paid strictly off of performance
⢠Flexible fee structures where clients can adjust lead flow according to their current budget
⢠Uncapped monthly income per client
⢠The worldâs easiest sales process
⢠Higher profit margins for clients that invest more into their ads
⢠Only needs a few high paying clients to create a highly profitable business
⢠Leverages the Pay Per Show Model
Competing for the exact same clients as retainer agencies, the âAnti-Agencyâ offers an updated solution to the outdated retainer model.
At the rate these âAnti-Agenciesâ are stealing clients, most retainer agencies will DIE before the year ends…
Here are 6 reasons why you should transition to Pay Per Show:
#1 – You can get leads/booked calls from ads for dirt cheap, and fill your calendar at a fraction of the cost your competitors do
#2- Organic outreach becomes more effective, lowering your cost per acquisition
#3- You have the satisfaction (and financial benefits) of having THE BEST offer on the market
#4 – Your income-per-client becomes UNCAPPED as youâre now a true partner who shares in the profits
#5 – Youâre more appealing to âWhale Clientsâ who can easily account for 80% of your profit (if set up correctly)
#6 – If the economy collapses, youâll be much more likely to succeed (even through all the chaos and uncertainty)
In order to AVOID AGENCY EXTINCTION IN 2021…
…you need a business model built for the future.
Unfortunately most agencies are not.
To paint this picture for you, I want to tell you the lovely story of a company called Blockbuster.
Similar to many agencies right now, Blockbuster failed to adapt to market changes. Because of this, they were eaten alive by new up and comers. Take a look at this chart that shows their plummeting annual revenue:
Shortly after passing up on the acquisition of Netflix for a steal ($50M), Blockbuster went from its peak of 5.9B in annual revenue to losing 75% of its market value in just 2 YEARS…eventually filing chapter 11.
That was almost 16 years ago and the world moves MUCH faster today.
Agencies that survive have to adapt to rapid changes taking place in the world. As you can see in the chart below, Netflix took advantage of the mass transition online and is now worth 30.5B with 74M US subscribers…while Blockbuster has just 1 store (that doubles as an Airbnb).
Looking at the comparison of these two companies, itâs clear that Netflix completely dominated Blockbuster. The reason why is simple: Netflix found a solution for the income-limiting-factors that held back Blockbuster.
A Blockbuster franchise was limited to the customers available in its given town. In order to gain more customers, it needed to open more stores (which created more overhead costs and hurt their profit margins).
By pioneering the transition to online movie streaming, Netflix gained access to billions of potential users…allowing them to scale to the moon.
âAnti-Agenciesâ are already taking advantage of changes caused by the pandemic to dominate retainer agencies.
Retainer agencies cap their income per client with a retainer. For example, if a retainer agency has a 2K retainer, then they canât make more than 2K per month from that client. In order to make more money, they need to close more clients…which increases costs and hurts their margins (just like Blockbuster).
âAnti-Agenciesâ do NOT have a cap on their income per client since they are paid on performance. If an âAnti-Agencyâ wants to make more money, they simply increase their income per client by upselling more adspend. Thereâs no increase in costs, their profit simply goes up. Just like Netflix, the âAnti-Agencyâ has infinite scale.
Aside from its scalability, the âAnti-Agencyâ is much better positioned for the future.
Todayâs small business owners are no longer willing to risk their limited funds without a guarantee of success.
Small businesses donât want an agency that operates like an hourly wage employee (who gets paid the same regardless of their performance)…
What they actually want is an agency to fix their problems and MAKE MONEY for their business.
Small business owners are more than willing to compensate you accordingly when you consistently generate a positive ROI for them.
And trust me, you DONâT want to make your clients a sh*t ton of money without seeing your share of the increased profitsâŚ(which you canât do on a flat retainer).
The âAnti-Agencyâ is the only business model that will withstand already-underway market shiftsâŚ
Imagine being able to tell your ideal prospects they can work with you at 0% risk, and actually be able to back up your claim. With the âAnti-Agencyâ model…YOU CAN! Because the S.P.G. Blueprint has created the easiest sale in the history of sales.
Landing 2 or 3 WHALE clients and getting them strong results will put more profit in your bank account than dozens of retainer clientsâŚ(allowing you to scale with less stress and more freedom).
Hereâs an example from one of our top clients. As you can see below, with 128 leads, this client was able to bring in $21,909 worth of contracts in one month alone. Best of all…
We get a much larger percentage of that than if I was running a retainer model.
But the funniest part is…
The client is more than happy to pay me large sums of money (unlike when we were using a retainer model, where clients would practically fight me on the next payment and always threaten to cancel).
This next chart is important because of one key metric: customer lifetime value (the total amount of money that a customer spends on your agency over time).
For context, the average retention rate of beginner retainer agencies is 1-3 months, with a customer lifetime value of $3,000-$6,000.
Weâve worked with this client since July 2018 (almost 3 years) and generated over $147,133 for them (which we took a large percentage of).
âAnti-Agenciesâ are able to retain clients for much longer periods of time, which substantially increases average customer lifetime value (and makes WAY more money)
If we stuck to a retainer model, we would have lost this client during the pandemic (which would have created a lose-lose situation for both my agency and my client)…
Instead, Atlas retained them with the âAnti-Agencyâ model, enabling us to make a ton of money for our client and for ourselves.
Youâll even be able to get better results for your clients through the use of new technology and superior systems (this is the real secret to the success of the âAnti-Agencyâ)
This 3-Pronged system maximizes show-up rates and ensures that prospects actually show up. #1 – DialogFlow
DialogFlow is Googleâs new brainchild that enables you to have lifelike conversational AI with state-of-the-art virtual agents, right at your fingertips.
You donât need to be a developer or have coding skills because that part has been mapped out A-Z so that anyone can follow the steps.
DialogFlow uses Artificial Intelligence to follow up with your clientsâ leads 24/7âŚ.drastically increasing the percentage of leads that engage.
#2 – Call Center
With a custom-built call center, you can use very specific job-ads to attract dozens of callers, all they have to do is read from the scripts we give them.
The reason itâs crucial is that thereâs still no substitute for that initial human contact…PLUS itâs how weâre able to confirm that the leads actually showed up to the clientsâ appointment.
#3 – Virtual Assistants
Virtual assistants fill in the rest of the gaps and loose ends.
Using this basic 3 Pronged System, you can dramatically increase your show up rates, putting more money in your clients pockets (and your own).
Who am I?
In addition to running my agency, Iâve coached hundreds of agency owners and have to stay up to date with every change occurring in the agency space.
The shift away from the retainer model and into a performance model was already beginning in 2019, but the pandemic drastically accelerated it by crippling small businesses nationwide.
By shutting down everything, the pandemic forced small businesses to build their online presence…causing agency owners to scramble and find a way to work around their challenging financial situation.
You canât blame small business owners for refusing to risk thousands on expensive retainers.
The pandemic caused their risk tolerance to drop off a cliff by crippling their ability to bring in consistent revenue.
But this doesnât change the fact that the âAnti-Agencyâ model is here to stay.
Once small business owners get a taste of this new model, persuading them to return to a retainer model will be next to impossible.
Can you still close monthly retainers in 2021? Yes, of course. Retainers work better in some niches than others. But looking at the overall agency space, the trend is clear. Retainers are dying.
If you keep trying to push an outdated model, your agency isnât going to die tomorrow. You can probably make it work for a few more months…maybe even until the end of the year.
But youâd be wasting valuable time that could be spent getting ahead.
You donât want to look back next year, after âAnti-Agenciesâ have stolen all your clients, wishing that you had taken action to adapt.
Business owners are sick of having to take on all the risk…
…which is making it impossible to GET and KEEP clients. Small businesses are putting massive emphasis on squeezing every last drop out of their advertising dollars (AKA cost efficiency).
Not only are small business owners sick of paying your retainer, but retainers are capping your income per client.
Have you ever had a client make 6 figures in one month off your services…but youâre still only getting your $2,000 retainer?
Pretty frustrating, right?
With the âAnti-Agencyâ model, getting and keeping clients is easy because you make money by making your clients money.
Your compensation is directly tied to client results…so if you make tons of money for your clients…you ALSO make tons of money for yourself.
If you ignore the clear direction the agency space is headed, then thereâs a good chance that the market will âsophisticateâ faster than youâre able to innovate.
Youâre probably already seeing other agencies switch to a performance model.
As this trend continues, your ad costs will slowly rise day by day because your offer looks less appealing to your market.
Your retention rates will steadily drop as your clients discover performance agencies who will remove their risk…
AND when your clients see your expensive retainer come out of their account each month, it will serve as a reminder for them to cancel.
On top of all this, billionaires like Ray Dalio (Chairman of Bridgewater Associates: the worldâs largest hedge fund) are predicting a painful market correction coming soon.
During a market correction, small businesses will ALWAYS invest inâŚ
⢠What gets them closest to their next sale
⢠With the least amount of risk
⢠In the most efficient way imaginable
Until the retainer agency bubble bursts, you can capitalize by transitioning to an âAnti-Agencyâ and using the S.P.G. Blueprint to stockpile as many clients as possible.
After 10+ years as a business owner, Iâve witnessed plenty of agencies rise and fall.
Agencies that are still alive today adapted to fit the needs of the market. Agencies that couldnât adapt…died.
The S.P.G. Blueprint is the future of the agency space.
You donât have to find a way to make the âAnti-Agencyâ work. You donât have to lose dozens of clients fine-tuning this process like I did. Or waste thousands in adspend learning to pitch this offer.
Simply follow step-by-step what I did. I already took the risks, ran the tests, and went through the painful failures.
With this blueprint, you can use my exact process to transition away from the outdated retainer model and into an âAnti-Agencyâ (without the stress of figuring everything out on your own).
WARNING: The performance model is for agencies who actually deliver results for clients. If thatâs not you then Iâm sorry but this model will not work…
With performance you can get ALL the upside of having an âEasy-Yes Offerâ making it a breeze to close boatloads of clients.
That being said, you MUST be able to perform, (i.e. actually produce results for your clients).
Using our proprietary S.P.G. Blueprint – you can build an âAnti-Agencyâ built for 2021. Hereâs how it works:
S.P.G. = Shared Growth Partnership
The S.P.G. Blueprint leverages Pay-Per-Show, meaning you are compensated for calls with prospects who show up to the scheduled appointment (rather than through a monthly retainer).
You handle every step of the process up until the call takes place.
When speaking to potential prospects and transitioning over current clients, you want to emphasize these 3 points:
⢠Youâre no longer JUST a third party service.
⢠Youâre a non-equity partner. You share their same interest of growing the business BECAUSE when they make more money, you also make more money.
⢠You are taking on 100% of the risk…so thereâs 0 risk to them
This is what small businesses owners want – this is the future.
Once you successfully make the transition to an âAnti-Agency,â you need to make sure that youâre actually making as much, or more, money than you were with a retainer model.
You also need to ensure youâre positioned to keep clients for the long term and that your math works out.
By understanding these 3 factors to success with Pay Per Show, you can succeed from day 1 with this groundbreaking new model:
Profit Levers
“Actual Money”…not vanity metrics
The retainer agency has a simple ârevenueâ lever: bringing in new clients. Although this adds to top line revenue, it doesnât necessarily grow your bottom line.
Between the cost to acquire a new customer, poor retention rates, and the additional staff needed to manage new clients, the increase in profit is minimal at best.
The âAnti-Agencyâ has one key lever that can be pulled that directly results in an increase in the profit you take home: increasing adspend.
This can work on both new clients and existing business. It also doesnât require additional employees or extra work (outside of changing a few numbers on a screen).
By upselling a client on increased adspend, we were able to source 240 showed calls for one client, resulting in a $21,000 profit over the course of 2020 (from one client alone)
We show you exactly how to train your Account Managers to upsell increased adspend in a way that benefits both you and your clients.
Client Retention
The Key to a Long Term, Successful Business
Many small businesses jump from agency to agency, wasting their own money and the agency ownersâ time. The âAnti-Agencyâ is built to hold high-paying long term clients.
Through a dynamic pricing structure, the âAnti-Agencyâ allows much needed flexibility to the business owner, creating a partnership that can weather the inevitable ebbs and flows that small businesses face from month to month.
Superior retention rates allow âAnti-Agenciesâ to have substantially higher customer lifetime value from their clients.
Atlas was able to achieve an average customer lifetime value of between $9,000 – 12,000 during 2020. This year we are inching closer to $15,000. Our top clients have a lifetime value in the range of $22,000 – $24,000.
We show you how to setup a dynamic pricing structure to keep clients happy, create a long term partnership, and maximize your own profits.
Numbers
Run your Business with DATA…not Assumptions
Unlike a retainer agency that rarely tracks anything more than monthly recurring revenue and client adspend, the âAnti-Agencyâ is heavily metrics driven. Itâs PIVOTAL you know your numbers to a tee.
By taking the time to analyze your numbers on a weekly basis, youâll be able to make the right adjustments to your pricing structure to maximize profitability.
There are 5 specific KPIâs that must be tracked every single week in order to succeed with the âAnti-Agency.â We break down each one inside the S.P.G. Blueprint.
Once you nail your Profit Levers, Retention, and Numbers, the âAnti-Agencyâ produces a much better relationship between you and your clients.
S.P.G. Blueprint Bundle – 2021 Accelerator Bundle
⢠How to turn 1 client into 3, 4, or sometimes even 5x the monthly profit (without increasing your workload)
⢠The simple upsell to teach your Account Managers (that will line your pockets with additional profit each month)
⢠How to keep clients coming back month after month (taking pressure off your sales process to always bring in new clients)
⢠How to become a true partner to your clients…and share in the profits as you help them scale up
⢠How to solve the #1 complaint from your clients and use it to your advantage in your sales process
⢠How to integrate Dialog Flow, a groundbreaking AI technology, into your follow up process
⢠How to setup a call center to maximize your show up rates (and profits)
WHEN YOU ORDER TODAY
You’ll get all these Hard Hitting Bonus Trainings for FREE…
BONUS 1
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BONUS 2
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BONUS 8
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BONUS 9
7-Figure Case Studies:
Hybrid Model + Good, Bad, and Ugly of Scaling
⢠2 of our 7-figure agency clients map their journey’s from A to Z….sharing bits and pieces you’ll NEVER hear gurus talking about (yet are crucial to your success)
⢠Eddie holds nothing back in this compelling interview where he shares the good, bad, and ugly of scaling a multiple 7-figure agency.
⢠Hear how Dan took over an entire industry using our âHybrid Agencyâ model
Pay-Per Show will become the âNew Standardâ
This is inevitable.
…and if you think your sales process wonât be affected by an uprise of just one or two Pay-Per Show agencies in your niche..
Then you may not understand the severity of the situation.
You might already be a great salesperson, but youâre going to encounter new objections like,
âThe other agency said they only charge me when a lead shows up, do you do that?â
Howâre you going to handle thatâŚ?
Fact is, youâre going up against a better offer.
And if you want to stay in business, eventually…youâll cave and make the switch to PPS…
So now the choice comes down to you.
Youâve seen how the old retainer model is dying out fast…
And how the âAnti-Agencyâ model is where the market is headed…
You saw how people following this model are thriving and taking enormous market share from stubborn agencies who canât adapt.
Now itâs time for a decision.
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