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Exploring the Essential Features of “Jonah Berger – Magic Words”
Magic Words
What to Say to Get Your Way.
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams
About
Magic Words
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
Praise for Magic Words
Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive
Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write—and maybe even who you are
Jim Collins, author of Good to Great and coauthor of Built to Last
I am grateful to be one of the many who have learned from this master teacher
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