*** Proof of Product ***
Exploring the Essential Features of “Jordan Greene – Customer storytelling & proof”
Become great at customer storytelling & proof
Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.
By Jordan Greene,
Senior Director of Product Marketing @ Outreach
Course length: 3h 58min
The secret to world-class product marketing is simple: customers. We all know that to be true, but it’s so tempting to get distracted by how amazing our own product is. We often fall short and forget to make the customer the hero of our story – not our company.
This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling!
After taking this course you’ll…
- Understand how to gather up-to-date information Understand why strong customer storytelling helps you win more deals
- Build programs that develop customer advocates
- Leverage customers to tell your story on your behalf
- Evaluate & manage 3rd party review sites to build public social proof that compels buyers to choose you over the competition
This course is essential for you if…
- You work in marketing at a B2B organization
- You’re a product marketer who wants to accelerate your career
- You’re a product marketer who wants to develop programs that drive extraordinary outcomes
This course is NOT for you if…
- You’re an experienced or successful customer marketer
- You don’t believe customers are the key to product marketing success
- You’re looking for a quick method to build a case study
Skills you will master
Brand story Customer proof Customer storytelling Customer-centricity
About the expert
Jordan Greene
Jordan was the first marketing director at Outreach and leads the go-to-market product marketing team. He’s helped grow Outreach from an early-stage startup to a $4.4B sales software company, including building a community of raving customer advocates of over 100k.
He has 10+ years of experience in B2B tech product marketing in growth companies.
Your course curriculum
Customer storytelling and proof
1 The Power of Customer Storytelling
Understand why strong customer storytelling helps you win more deals and the key ways to leverage customer advocates Topics covered: Learn what’s wrong with taking a product-first lens and why focusing on customers will help your product break through …
2 Becoming Customer Obsessed
Develop rituals that tune you into what matters most to your customers.
3 How to Build an Army of Advocates
Build programs that develop customer advocates Topics covered: Learn why it’s critical to “build an army of advocates” on day 1Understand the basic principles of advocates and how to avoid easy trapsReview techniques to facilitate & develop early a …
4 Customer Storytelling Uses
An introduction to the ways product marketer’s can leverage customers Topics covered: Learn most compelling ways to leverage customersApply customer stories to specific marketing assetsReview examples of compelling customer storytelling Resources Lesso …
5 The Hero’s Journey
Why Joseph Campbell’s The Hero with a Thousand Faces is on every great marketer’s bookshelf Topics covered: Understand the hero’s journey and why it’s an effective storytelling model for marketingLearn how to make the customer the hero of your storytel …
6 Managing 3rd Party Review Sites
Review sites can make or break your company – learn the basic playbook to maintain a strong presence that compels buyers to choose you. Topics covered: Learn why reviews sites are a critical asset for buyersHow to develop your own playbook to maintain …
7 Case Study Basics
Case studies are the bread & butter of strong social proof. Learn the basics of how to construct an effective case study. Topics covered: Learn why case studies are a necessary and effective tool for sales Understand the do’s & don’ts when cons …
8 Reference Programs
The ultimate social proof happens with buyers connect with customers. Building a reference program for your sales team equips them with the ultimate tool to convince concerned buyers. Topics covered: Understand the power of references and why it’s wort …
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
