Julie & Cathy – Funnel Gorgeous – Build Gorgeous Funnels, Easy, On Brand,Profitable

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Exploring the Essential Features of “Julie & Cathy – Funnel Gorgeous – Build Gorgeous Funnels, Easy, On Brand,Profitable”

How To Build Gorgeous Funnels That Are
Easy To Create, On Brand, And Profitable
Even if you are not a designer, have been told that 

“ugly” converts, and have no idea where to begin.
 
 Julie & Cathy here, writing to you from the land of ugly funnels.
We set out on a mission six months ago to figure out why people settle for ugly funnels and we were astonished at the data collected. 

Turns out, most of the ugly funnel owners think this:

• The uglier the funnel, the more it will convert
• Design doesn’t matter as long as the copy is good
• Drag and drop editors will always look “template-ty” anyway so don’t waste time trying to be creative
• Design takes so long to learn and hiring a designer is expensive 
• Even when I try to mimic good design, it looks like a 2nd grader did it

wait, it gets worse..

As we dug around deeper and deeper into ugly funnel land, we
 noticed on the outskirts of the ‘ugly funnel owner forest’, were a
 
group of people EVEN more in the dark….

They refused to BUILD A FUNNEL AT ALL, 
because they’d rather have no funnel

than an ugly funnel 

(and really, who can blame them?)

*Clutches pearls*
This is exactly how this monster of

ugly funnels took over the Internet,
and were had enough

We’re Tired Of Ugly Funnels Winning The Cashflow Game.
Truth be told, the only reason they claim #1 is because there are no gorgeous funnels out there to compete!
It’s kinda like Pepsi saying it’s the best Cola on the planet before Coke was invented.
Of course you can be #1 when you have no competition!!
Because here’s the real truth about beautiful design….

The only reason the “ugly funnel converts” lie evenstarted is because Internet Marketers everywhere
don’t want you to build GORGEOUS funnels
to compete with their money-hungry, design-starved pages. 

Ever since the rise of the iPhone and other Apple products, our society as a whole has a greater demand and appetite for a better user experience.
Good design means you can charge more, and make more…PERIOD.
We’re not just blowing smoke either.

17.5% increase
IN AVERAGE SALES
|
The Organization for Economic
Co-operation and Development reported that small businesses saw a 17.5% increase in average sales on improved goods and services when they invested in design.

75% judge credibility
OF A COMPANY ON DESIGN
|
According to web credibility
research from Stanford,
75% of users admit to
judging a company’s credibility
based on their website’s design.

65% need visuals
TO BE ABLE TO PROCESS INFO
|
Humans are visual creatures. So it’s no surprise that many of us learn best through visual means. A study by the Social Science Research Network  found that 65 percent of people are visual learners.

Design is never an afterthought in any other market, and it shouldn’t be an afterthought in online business either.

We’re Challenging The Law Of Ugly Funnels And Changing It…Right Now.
As more Gorgeous Funnels come into the market, we’ll push ugly right back into its rightful place—the TRASH BIN.
Now we know what you’re thinking…
“But Julie & Cathy, of COURSE I’d love a gorgeous funnel, but they are HARD to build….”
Lies. Lies. Lies.
It’s a conspiracy y’all. That’s the problem. Internet Marketers have perpetuated this lie to keep you from demanding better design.

But we get it…
Design is definitely an art.
The good news is…design can be taught.
Design is not magic (as much as those artsy-fartsy influencers  you follow may have tried to convince you it is).

Good funnel design is simply about using colors, textures, patterns, shapes, and images to help TELL your story. 
How well you absorb the copy on a funnel page is DIRECTLY related to the design of that page. It’s about attracting the eye to the right place at the right time.
That’s it!

Good Funnel Design Becomes So Much Easier When You Understand The Concept Of Storyblocking™.
Storyblocking is what we do, and we’re going to teach you how to do it too!
Storyblocking is the art of creating a STORY with your copy and your design. It’s not as hard as it sounds. 
In fact, the copy for your funnels will dictate your design…so you don’t have to be some magic design genius to think up something super original. (Did your head just explode?!)

• You don’t have to be a crazy amazing designer.
• You can use simple drag-and-drop editors like ClickFunnels and get a unique look.
• Your design can accentuate your story, allowing you to charge more and earn more!

You know what’s coming next, don’t you?

We Would Love to Invite You to Become a Part of the “Kill Fugly Funnels” Movement by Joining Us Inside a 
Brand New Course Called…Funnel Gorgeous 

We are a group of entrepreneurs that refuse to letour brand, our products, and our services
be subject to “fugly” funnels just for the sake of cash.
You realize that we (the collective we) have a chance to eliminate fugly funnels from the marketplace by simply flooding the Internet with GORGEOUS FUNNELS, right?!

What isFunnel Gorgeous®?

FunnelGorgeous® is a six module course that will completely and entirely teach you the concept of good design on your funnel pages.

Whether you have NO funnels at all, or a ton of ‘fugly’ 
ones, FunnelGorgeous® will give you the training, tools, 

and assets to transform your funnels to beautiful, on

brand,  and profitable cash-flow machines.

What’s Inside FunnelGorgeous®?

Module 1: Funnel Assets
In Module One, we teach you how to create and build the core Funnel Assets needed for ANY and EVERY funnel. Most people skip this step when they build funnels but we promise it’s so much easier when you set up your workspace with all the creative inspiration you need before building.
We’ll Cover:
+ LOGOS (OR MULTIPLE PRODUCTS)
+ BRANDBOARDS FOR FUNNELS
+ COLORS/TYPOGRAPHY

+ PRODUCT MOCKUPS

+ CUSTOM GRAPHICS

+ TREATMENTS (LINES, BORDERS, HIGHLIGHTS, BULLETS)

Module 2: Storyblocking The Cornerstone Page
In Module Two, we explain how story and design are two sides of the same coin. You’ll learn to identify your cornerstone page and story in the funnel—and build a theme into that page— before designing the rest of the funnel. We’ll also show you which of the elements in a cornerstone page are the “conversion” elements so that you can use design to accentuate them.
We’ll Cover:
+ IDENTIFYING YOUR CORNERSTONE PAGE+ KEY ELEMENTS OF CORNERSTONE PAGE DESIGN
+ HEADLINE AREA
+ EPIPHANY BRIDGE STORY INTRO
+ SOLUTION *AHA!*
+ OFFER ANNOUNCEMENT
+ KEY BENEFITS/RESULTS/MEANING
+ KEY FEATURES OF OFFER
+ TESTIMONIALS
+ SCARCITY
+ GUARANTEE
+ REMINDER/WARNING
+ CALL TO ACTION

Module 3: Story Accentuation Through Design
In Module Three, we pull back the curtain on what makes something gorgeous. You’ll start to understand WHY you like something; this is so important because once you know “why”,  you can EASILY replicate it. Deconstructed Design is just a set of rules and patterns that are totally learnable (and flexible). Yes, learnable is a word…we think.
We’ll Cover:
+ BACKGROUNDS+  TEXTURES
+  CALLOUTS
+  HOW GRAPHICS & COPY WORK TOGETHER
+  COPY FORMATTING (BOLD, ITALICS, UNDERLINE)
+  SHADOWS
+  ARROWS & ICONS
+  LINES AND SHAPES

Module 4: Simplifying Your Design Story on Mobile
In Module Four, we teach you how to simplify your story design so that the majority of the customers looking at your pages on mobile will be just as dazzled by your gorgeous design and copy.
We’ll Cover:
+ DUPLICATING DESIGN FOR MOBILE+ HOW TO SIMPLIFY AND REDUCE ELEMENTS
   WITHOUT SACRIFICING STORY OR CONVERSION

Module 5: Design Refinement & Testing
In Module Five, we help you set your cornerstone page loose to a few select (constructive) critics so you can see your work through someone else’s eyes. We show you what to look for, how to adjust details, and how to create a finished cornerstone page that will make building the rest of your funnel a breeze.
We’ll Cover:
+ STICKY SECTIONS AND WHAT TO DO WHEN IT ISN’T WORKING+ UNDERSTANDING & COMPREHENSION FROM YOUR BETA TESTERS
+ “POP” ELEMENTS FOR A FINISHED LOOK

Module 6: The Design Carry Through Methodfor Easy Funnel Design
In Module Six, you won’t believe how easy it is to design once you’ve gone through the first five modules. We show you how to take your assets and cornerstone page and tell your story through design in the rest of the funnel.
We’ll Cover:
+ ORDER FORMS (INCLUDING PRICING BOXES, BUTTONS, SECURITY, AND BUMPS)+ OTO FORMS (INCLUDING BRUNSON BOXES, GUARANTEES, AND BUTTONS)
+ SQUEEZE PAGES (INCLUDING HEADLINES AND INPUT FORMS)
+ ORDER CONFIRMATION FORMS (INCLUDING OFFER WALLS AND NEXT STEPS)

By the end of your study in FunnelGorgeous® you’ll have everything you need to create funnels that are on brand, creative, unique, and most importantly…profitable.

Now, much like learning to ride a bike, there is a process to excelling at a new skill. You start with a tricycle, work up to a bike with 
training wheels, and then the training wheels eventually come off. 
It’s the same with design!
So, to help you believe that you can do this (because we certainly believe it), we’re going to give you a little extra help.

When You Join FunnelGorgeous®, You ALSO Get: 
• Four (4) Funnel Design Brandboards • Four (4) Pre-Built SLO Funnel Templates
• Four (4) Pre-Built Webinar Funnel Templates
• All in Four Distinct Customizable Designs  

Not only are the four brandboards and templates entirely themed out and designed, they are also a teaching tool in and of itself.

By having access to four different designs on the same funnel, you’ll be able to decipher which design creates the feeling you’re trying to convey.

You can use the boards and funnels as is, modify them to fit your brand, study them to understand good design, or even just use them asinspiration for your future designs. 

Consider them your FunnelGorgeous® training wheels.

We Know That Design Needs Endless Creative Inspiration So Here Are A Few More Goodies 
When You Enroll In FunnelGorgeous®…

Bonus 1: Beyond The Drag & Drop Masterclass
This masterclass is an introduction and education in the world of CSS. (Don’t panic—it’s allll goood.) We’ll show you how to use a little somethin’ somethin’ called coding to break free from the confines of drag and drop editors to create something truly unique. 

Also, inside of the Beyond Drag & Drop Masterclass are a bunch of copy + paste codes so you can “pretend” your coding. 😉 

Bonus 2: FunnelGorgeous™ Beauty Pack Add-On (Vol. 1) 
Inspired by our long 6-hour rabbit trail visits to Etsy and Creative Market for cool elements, we’re going to include the first FunnelGorgeous™ Add-On Pack filled with backgrounds, arrows, lines, shapes, and accents you can use…royalty free!

Bonus 3: Over the Shoulder Funnel Design
Funnel Designed LIVE: Cathy pulls back the curtain and shows you behind the screen as she designs one of her own sales pages…live. Watching the process unfold live and in real time is incredibly valuable because it’s often way messier than we think. 

Cathy is not a wizard, she’s simply an expert who has done the time. Now you will have a chance to watch her process. No edits, no time lapse—just real-time design by one of the most talented designers on the Internet today!

***SPECIAL BONUSES***
Bonus 4: Funnel Design Audits Training With Julie & Cathy
A 90 minute training where we gave advice, critique, and design strategy to 8 students. In this class, you will learn WHY things feel or look beautiful. You will gain priceless insight into the mind of two designers…so that you can replicate it for yourself later!

meet julie
Julie Stoian is a digital marketer and coach who works directly with Russell Brunson. She has dedicated her life’s work to helping entrepreneurs reach seven figures in their business through online marketing strategies.
 
meet cathy
Cathy Olson is a high-level graphic and web designer and strategist, and the owner of the award-winning design studio Love Inspired. She works with 7 and 8 figure brands to create one-of-a-kind websites, e-commerce stores, and sales funnels.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/