Kate Smith – Neural Networks in Business

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Exploring the Essential Features of “Kate Smith – Neural Networks in Business”

Neural Networks in Business: Techniques and Applications

by Kate A. Smith (Author), Jatinder N. D. Gupta (Author)

“For professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting.”

Editorial Reviews

About the Author

Kate A. Smith is a director of research in the school of business systems at Monash University. Jatinder N. D. Gupta is a professor of management information systems at the University of Alabama. He has contributed to the Journal of Management Information Systems, International Journal of Information Management, and Annals of Operations Research. He lives in Huntsville, Alabama.

Product details

Publisher ‏ : ‎ Irm Press (April 1, 2003)
Language ‏ : ‎ English

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