Kenneth Lovell – Music & Sound Design for Sync: The Complete Process for Scoring TV Commercials

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Exploring the Essential Features of “Kenneth Lovell – Music & Sound Design for Sync: The Complete Process for Scoring TV Commercials”

What’s included:

In-depth video lessons (4h 52m)

Step-by-step curriculum

Online and at your own pace

Watch on all devices

Unlimited lifetime access

Online Studio Class

Music & Sound Design for Sync: The Complete Process for Scoring TV Commercials

Scoring TV commercials is one of the most lucrative ways to monetize your music. In this class, learn the step-by-step, professional process for creating custom music and sound design for advertisements. Follow along as acclaimed composer Kenneth Lovell shares his start-to-finish method, from understanding a creative brief to scoring to picture, adding sound design, mixing, mastering, and delivering a commercial for broadcast.

Taught by

Kenneth Lovell

Acclaimed producer, Composer, Sound Designer and multi-instrumentalist. Has worked with artists like The Weeknd, Katy Perry and brands like AFLAC, Fedex and Home Depot.

What you’ll learn

• How to use Kenneth’s method of “Harmonic Surprise” to captivate viewers. 
• How to read and understand a creative brief to deliver what the brand wants. 
• How to use simple plugins to create compelling soundscapes.
• How to create drama though harmonic choices and instrumentation.
• How to add sound design to picture to create an aural environment.
• How to compose, mix, master and deliver a commercial for broadcast.
• How to choose the tempo for music to picture.
• How to combine music and sound design to create an emotional response. 

Class Overview

Learn to create custom sound tracks for sync

In this class, using simple tools and concepts, you will learn exactly how to compose music, sound design, mix and master commercials for sync.

During class, Kenneth Lovell brings you into his studio and shares with you his entire creative process from start to finish. Follow along with Kenneth as he scores, sound designs, and mixes a real, brand new commercial for Kia’s new electric car.

Along the way, Kenneth explains everything that he’s doing and thinking in detail — every idea, decision, tool, and technique. By the end of the class, you’ll know everything you need to pursue commercial projects with confidence.

Lessons (10)

1. Welcome to my Studio!
2. Read the Creative Brief. Watch the Film. Make a Plan.
3. Determine the tempo. Choose a vibe.
4. Create a guide track.
5. Add more instruments to build the composition.
6. Add Sound Design to the film.
7. Listen to musical and sound design elements together.
8. Mix the film by balancing musical and sound design elements.
9. Use meter plugins to Master for broadcast loudness levels.
10. Final bounce and output for broadcast.

Apply what you learn

Follow Kenneth Lovell’s proven process, step by step

In the class, Kenneth Lovell breaks down his proven music composition and sound design process into clear, actionable steps. Follow along with Kenneth’s process step-by-step and see how you can create your own custom music and sound design for sync. You can also watch Kenneth’s process in full first and then bring the ideas, tools, and techniques into your own projects.

Who’s this class for?

1. Any music producer, songwriter, or aspiring music professional that would like to break into custom music and sync licensing for brands.

2. Any music producer, songwriter, or aspiring music professional  looking to learn how to use their skills to score to picture.

3. Any music producer, songwriter or aspiring music professional looking to add sound design and post audio to their skill set.

Meet your instructor

Kenneth Lovell

Kenneth W. Lovell Jr. is a genre hopping producer, composer, sound designer and multi-instrumentalist, aka Blue Green Submarine. Kenneth has worked with many top tier artists such as The Weeknd, Katy Perry, Saweetie, and was awarded a Clio for his work with Travis Scott on the mind bending “Sicko Mode(Featuring Drake).” His work as sound designer on Katy Perry’s “Bon Appetit” has over 1.2 billion views. He has also composed custom music for many major brands such as AFLAC, Fedex, Home Depot, Shell Oil, Mail Chimp and others. Kenneth’s music can be heard on channels such as CBS, NBC, Netflix, Hulu, Paramount Plus, Peacock, MTV, Animal Planet, and Discovery as well as internationally from Japan to The United Kingdom and from Finland to Australia. Kenneth has produced and composed 40+ albums in many different genres ranging from Nu Disco to Japanese Taiko to Rock to Hip Hop and beyond. Kenneth is equally at home as a producer, composer or sound designer, and has produced, composed, and added sound design to 1000+ TV and Radio ads for brands from Ubisoft to Honey Baked Ham.

A better kind of online class

Apprenticeship-Style Learning ™
In Studio Classes, creators take you into their studios and teach you everything they actually do behind the scenes. Learn by observing the real process like an apprentice.

The Start-To-Finish Process
Instead of watching surface level tutorials, watch the entire start-to-finish process of a creator to uncover every idea, decision, tool, and technique used throughout their journey.

Vulnerable & Open
At Studio, creators step into the vulnerable arena and share everything. Every idea, setback, and triumph is included. Creators openly share the full process, not just the final output.

Learn Insider Secrets
On Studio, accessing the world’s guarded knowledge has never been easier. Creators share their secrets, tips and tricks that are impossible to find elsewhere.

Watch On All Devices
Whether you’re at home or on the go, you’ll always have access to all your class lessons across all of your devices including mobile and tablets.

Unlimited Lifetime Access
On Studio, you get unlimited lifetime access to every class you purchase. Pay once and use your class lessons as valuable references forever.

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