Khalid M – Facebook Marketing School

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Exploring the Essential Features of “Khalid M – Facebook Marketing School”

Learn to scale your business fast and profitably with Facebook & Instagram ads training by an ex-Facebooker.

NEW: Includes an iOS 14 Update Lesson
Added May 2021, this course also includes a lesson on the iOS 14 update, and the steps you can take to minimize it’s impact on your campaign performance.

Facebook & Instagram ads have never been more powerful, yet complex.

Over time, the ad platform will only continue to become more sophisticated and powerful in the right hands. Don’t wait.

Learn how to leverage this power for profitable growth of your business or client.

Here’s What You’ll Get With This Course:

1. Strategies. Learn my personal strategies, developed through rigorous experimentation & millions of dollar of ad spend.
Learn my strategies for eCommerce, Lead Generation, Lookalike targeting, Retargeting, Dynamic Ads, Dynamic Creative, “Cascading Cold Starts” Method, and more.

2. Tutorials. The course includes step-by-step guides that show you exactly how to execute my strategies, in the Facebook ads platform.
Hours of instructional tutorials included, to teach you exactly how to execute the strategies introduced to you in the course.

3. Concepts. Learn how Facebook ads work “under the hood”.
Enabling you to build an important foundation of knowledge important for executing the course’s strategies, and understanding the auction dynamics that underpin the ad platform.

Who is this course for?

This course is for digital marketers and entrepreneurs that want to learn how to better leverage Facebook & Instagram ads to drive return-on-investment.

The course is rated highest among people in these industries:

• Digital Marketing
• Ecommerce & dropshipping
• Agency owners and managers
• B2B Sales
• Consulting
• Online Education
• Real estate… and more

I’ll teach you everything I know about Facebook ads, from 6 years experience, over $300 Million client ad dollars spent, countless experiments, and many, many mistakes that you can avoid.

The only Facebook Ads course taught by a former Facebook Employee

Teaching you what I learned from 3 years working at Facebook in a senior ads role: the secrets, principles, and practices used by the world’s best Facebook ad marketers. I’ve also advised dozens of startups through my consultancy, and launched 6 eCommerce companies of my own.

*only publicly available information is shared, nothing breaking NDA agreement.

80+ On-Demand Video Lessons & Tutorials!

Covering a very broad range of subjects, and progressively becoming more advanced through the course. eCommerce, Lead Gen, Lookalikes, Retargeting, Dynamic Ads, my “Cold Starts Cascading Method”, how to build excellent creative, affordably, and a LOT more.

Meet Your Instructor

Khalid is a Facebook ads expert with 6 years experience in Facebook ads, and 3 years spent working at Facebook as an ads specialist. He was a Global Solutions Partner and Data Ops SME at Facebook HQ, and before that, a Client Solutions Manager at Facebook Canada.

Khalid has worked with dozens of multinational enterprise clients, hundreds of small/medium companies, and thousands of entrepreneurs/marketers, helping them drive return on investment through Facebook & Instagram ad campaigns. Among others, he’s worked with Netflix, eBay, Johnson & Johnson, Coca-Cola, Nestlé, Molson and many early stage startups.

Khalid has launched 5 eCommerce companies on Facebook and Instagram, and launched his own FB ads consultancy.

He is currently Founder of Khalid H Facebook Marketing consultancy, and Founder of growing eCommerce business, StrawSave.

Course Curriculum

Introduction

• Brands Built Entirely on Facebook & Instagram – What do They Know?
• About Me
• What You’ll Learn in this Course
• Agenda for This Course

Facebook’s Ad Ecosystem

• Facebook’s Ad Ecosystem and the 10 Year Roadmap
• Beyond the Facebook Blue App
• Cross-Channel, Cross-Device, Identity Tracking
• The Emergence of Digital Native Companies, Built on Facebook and Instagram
• Programming the Right Instructions: Campaign Objectives
• Modern Problems Require Modern Solutions
• NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting
• NEW: Campaign Structures: Evolving From Basic to Advanced

How to WIN the Facebook ad auction

• How the Facebook Ad Auction Works
• The Underlying Auction Formula That Runs EVERYTHING
• How to Win at the Auction
• Minimizing Constraints on Delivery
• Why are Lookalike Audiences So Powerful?
• Building a Robust Lookalike Targeting Strategy
• NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager)
• The “Learning Stage” of Optimization
• Preventing “Significant Edits” & Learning Resets
• What Exactly is the Facebook Pixel? Why is it a MUST?
• Facebook Pixel Implementation Principles
• Placement Liquidity (Automatic Placements & Asset Customization)
• Post-Click User Experience
• Key Takeaways

What the Best Advertisers Do

• Who are the Best? Why Should We Care What They Do?
• The Automation Mindset
• 5 Principles to Remember
• 1. Automated Account Structures
• 2. A) Campaign Budget Optimization
• 2. B) Example of Campaign Structure
• 3. A) Bid-Constrained vs Budget-Constrained
• 3. B) Manual Bidding – How Do You Do It?
• 3. C) Manual Bidding – How Does It Actually Work?
• 3. D) Manual Bidding Examples – How to Choose the Right Bid Amount
• 3. E) Advanced Bidding Strategy with LTV Cohorts
• 3. F) Cost Cap vs Bid Cap vs Target Cost Bidding
• 4. Laser Focused on Signal Volume
• 5. Fully Leveraged Targeting Capabilities
• Key Takeaways

How to Build Amazing Ads

• The Mobile Attention Span
• Creative Best Practices and Considerations
• Stories + Feed Video + Static = Winning Combination
• Deconstructing Excellent Ads – Part 1
• Deconstructing Excellent Ads – Part 2
• Deconstructing Excellent Ads – Part 3
• Adding Motion to Static Images (Cinemagraphs)
• The Ad Library – An Incredible Tool No-one Knows About
• Animoto – My Choice for Building Great Ads
• Creative Hub Gallery – For Inspiration & Exploring New Formats
• Native Ads Manager Editor – Quick & Easy Templates
• Canva – General Design Resource with Templates
• Key Takeaways

Newly Added Content and Advanced Lessons

• 01-Lead Ads Part 1- What are Lead Ads & Who Should Use Them-.mp4
• 02-Lead Ads Part 2- Why Use Lead Ads-.mp4
• 03-Lead Ads Part 3- Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips.mp4
• 04-Lead Ads Part 4- Best Practices.mp4
• 05-eCommerce Campaign Structure Guide.mp4
• 06- Dynamic Creative- Super-Easy, Automated Ad Creation.mp4
• 07-Ad Policy Part 1- Policy Compliance.mp4
• 08-Ad Policy Part 2- Preventing Disables, Appeals, Limiting Impact on Business, and More.mp4
• 09-Scaling Ad Spend Part 1- Case Study + Prerequisites.mp4
• 10-Scaling Ad Spend Part 2- How I Scale, Scaling Tactics, and Leaky Buckets.mp4
• 11-The Audience Overlap Analysis Tool.mp4
• 12-Conversion Optimization Windows.mp4
• 13-COLD Starts- How to Start with No Data, the Cascading Method.mp4
• 14-Dynamic Ads Part 1- Intro, Benefits, and Requirements.mp4
• 15-Dynamic Ads Part 2-Step-by-Step Tutorial.mp4

Conclusion

• Congrats on Finishing the Course!

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