*** Proof of Product ***
Exploring the Essential Features of “Kieran Drew – Magnetic Emails”
Hey there, I’m Kieran Drew
You likely know me from my social media and emails.
I’m a dentist-turned-writer.
I love my business. I’m grateful to spend my days writing to my audience and building things to help them win.
But 3 years ago, I was struggling to get any momentum.
I’d just quit my job to become an entrepreneur.
I’d made no money yet, but I was quietly confident.
After all, the internet seemed packed with 18-year-old millionaires—I just wanted to cover my costs as a freelance writer so I could work wherever I wanted.
But my dream of digital freedom soon melted into desperation.
Why?
I couldn’t find clients!
I was riddled with self-doubt. I hid behind ‘growing an audience’ and ‘building connections’.
But in reality, I didn’t believe people would pay me.
Three agonising months dragged by.
As time ticked and savings dwindled, panic crept in.
If I didn’t make money soon I’d be crawling back to my boss, begging for my job back with tail tucked between my legs.
So New Year 2021, I made a firework decision.
If I couldn’t find clients, I’d become my own
I only had a small audience.
But I knew people were struggling with problems I’d solved.
So I hammered together my first digital product, whipped up my first landing page, and, on March 30th, sent my first-ever sales email.
After 20 painful minutes, all I thought was, ‘You idiot—why would anyone buy from you.”
I was picturing myself back in dental uniform when suddenly:
Ding!
After several seconds of stunned silence, I leapt out my chair and sprinted up and down the flat, shouting at the top of my lungs.
I ran back to my laptop to check for a cruel trick of imagination.
But there it was, staring at me.
$200.
My first taste of internet money (someone bought my product and a coaching call—fantastic for my confidence).
That launch, I made $4655.70.
It was enough to keep the dream alive.
But more importantly, it was the spark that ignited my online career.
Why?
Because I stumbled across the power of email
See, I always believed social media was the secret to a great online business.
But despite having a tiny list that launch, most my sales came through email.
Although I was so busy ‘building an audience’, I didn’t notice straight away…
But as I created more content, the cracks began to show.
Because I don’t know about you, but I became an entrepreneur for freedom.
I want to spend my days doing what I love because I choose to.
But social media?
It’s a prison in disguise
You have to post every damn day and slave away in the comments. And if you stop, you fade into obscurity within weeks.
You’ve basically made an algorithm your boss.
And the crazy part?
You don’t even own your audience. You rent it. And they can rip away the keys whenever they’d like.
Now, don’t get me wrong.
Social media is important. It’s a tool for discovery.
But that’s all it is—a tool.
If you want to stop relying on social media for your business, you need an engaged email list.
Because on the timeline, you’re just another voice in the sea of noise—a tough place for a personal brand.
But the inbox is more personal, which leads to stronger relationships—the backbone of your business.
And it’s more reliable, too.
You’re lucky if 3% of your audience sees your social media posts.
Compare that to 40%+ email open rates (that’s why having a small list is fine—don’t underestimate the power of having a list of raving readers!).
I realised I was climbing the wrong mountain.
So I began focusing on story-driven emails instead
At the time, I was writing a generic ‘value’ newsletter. Sharing tips, steps, and blueprints like everyone else.
But storytelling creates the strongest connection.
So I stopped lecturing my list…
And started sending emails like having a conversation with a close friend.
Guess what?
People began to pay attention
And I started selling more, too.
…Much more.
In September 2022, I launched my first high ticket offer.
I sold six coaching slots with just 3 emails.
Zero sales calls. Just emails and a Google Doc sheet. I even had to turn people away!
But I was ‘shooting blind’.
Some emails would pull in tonnes of sales. Others would completely flop.
It felt a bit like black magic.
But I’m a firm believer success leaves clues…
So I began experimenting
I wanted to build a system that guaranteed every email would lead to better relationships and more revenue.
I began testing inputs.
The angles, stories, hooks, points, pitches, subject lines, and P.S.
I tracked what worked and what didn’t…
And pieced together a checklist to make sure I was doing the right things—things many people overlook.
Stuff like how to establish empathy in every email…
And how to build trust before you pitch…
And how to paint pictures with your words so people pay attention to your ideas instead of gloss over them.
And how to sell without ruining your reputation.This is where things got crazy.
In March 2023, I launched my next product
It was 14 months since my last product launch.
My audience was 10x larger, so I hoped for 10x the result—$45,000 is nothing to sneeze at!
But instead?
My business doubled almost overnight!
It was wild.
But it felt like a massive fluke.
So I got back to work.
Three months later, I relaunched. I expected a few more sales from those who missed out in March.
Instead, I sold even more!
$177,448.
It was nuts.And in March 2024, I even had another surprise 6 figure month.
Why surprise?
Because I refilmed my course gave it to my current customers for free. I didn’t expect new buyers. But they came flooding in.
A normal month now is around $20,000, which is crazy because I only have 2 meetings and rarely sell high-ticket.
Nor do I send daily emails.
I have an automated welcome sequence and my newsletter. My business is growing steadily and stress-free.
…Not bad for a rookie entrepreneur in a new niche, right?
Of course, I can’t say I’m not an ‘authority’ anymore.
It’s been a rollercoaster few years.
But that’s my point.
You don’t write emails because you’re an authority.
You write them to become one.
Story-driven emails are a magnet.
They’re the fastest way to attract great customers for your business.
And they are the most powerful way to set yourself apart from the crowd.
Because the Internet is drowning in commodity content.
Magnetic emails proves you’re worth paying attention to. Worth investing in.
And because storytelling builds a deep connection…
And creates genuine emotion…
You make much more money too—without needing to be pushy. And without relying on social media to sell.
Because people buy from you when they trust you and feel an emotional response.
That’s what the Magnetic Email system is designed to do.
And it’s what I’d love to help you achieve.
Introducing for the first time:
Magnetic Emails
Magnetic Emails is the only system that will take you from no clue how to write or what to write about…
To effortlessly writing story-driven, personality-infused emails to grow your brand and business.
You’ll see how to sell more of your offers (or offers you affiliate for).
But if you don’t have any products or services yet, the system will help you prepare by building trust, relationships, and reputation.
You get 17 value-packed lessons to create lifelong fans and customers even if you’ve never written email copy before.
Each step comes simple demonstrations and explanations, with zero fluff or wasted words.
And the material is available in high-quality video and written format so you can learn as you like.
The 4 modules inside:
Module 1: How to reach your readers in a noisy world
In this module, we’ll peel apart the psychology of your ideal reader and identify the topics they love to read about.
You’ll see how to make your audience feel seen, heard, and understood (because empathy is the key to writing meaningful, money-making emails).
Then we’ll discuss the best ways to reach them through email—giving you the tools to establish a deep connection with every word you write.
Some of what’s inside:
- A truth about writing online I wish I’d known 3 years ago (I dread to think how much faster I could’ve built my business if someone told me this straight away)
- Why niching by topic is ruining your reputation… and what you must do instead
- A simple tip to guarantee you dominate the inbox (97% of your competition overlook this. It’s remarkable how much of an advantage you’ll gain)
- Know precisely what to write to reach your readers in a noisy world using the ‘One True Fan’ approach
- Why the world’s best copywriters swear by the Rule of One… and how to follow it in every email you send to become lazer specific with your ideas
- Never waste years ‘nurturing your list’. Get 5 easy questions to transform every email you send into rapid rapport-builders
- Make your emails more addictive than crack cocaine using the ‘Heaven and Hell’ principle
- The secret email ingredient that will skyrocket the quality of your relationships. Sprinkle this in with every email to shortcut the time it takes to build a bond
- Double your income with one simple email writing rule (it’s mindblowing that entrepreneurs don’t do this)
- How to generate ‘light bulb moments’ for your readers using a simple trick I stole from the godfather of email marketing
Module 2: How to write Magnetic Emails that turn readers into raving fans
Next, we’ll walk through the 6-step Magnetic Email system.
Each lesson is practical, with clear examples of every tip so you quickly grasp the concepts.
You’ll see how to apply simple copywriting, marketing, and storytelling techniques to make your emails irresistible to read and fantastic for sales.
At the end of the module, you’ll then write your own Magnetic Email following the tips and steps inside (including an easy way to edit your emails to achieve maximum quality in minimal time).
Some of the topics we’ll cover:
- Never fall victim to ‘failed first line syndrome’ again (bad starts will sink your business faster than the Titanic)
- Make your ideas stick like glue long after they’ve been read by mastering the art of metaphor and analogy
- Instantly transform your emails into engaging stories using the dead-simple TLS technique
- The most powerful question for clear writing. These 6 words will make you the most understandable writer in your niche
- Smoothly pivot into your pitch using ‘The Segue Sentence’ method (your audience won’t even notice you’re selling)
- How to 10x your email appeal by using the most resonating word in the English language
- 9 secrets for writing stand-out subject lines that guarantee you win the open in a busy inbox
- Fall in love with editing using my simple 3-pass process and CBA technique. Your emails will be as smooth as butter in no time
- Blast your reader out of ‘doom scroll’ territory using the ‘3-second rule’… you won’t believe how effective this is for hooking and holding attention
Module 3: How to build a high-output writing system
I’m a firm believer that the writer with the best system wins.
In this module, you’ll see how to design your routine to become more efficient and effective.
You get a blueprint to skyrocket your output and focus levels. This will help you write more quality emails whilst giving you more time to build your business.
A few things you’ll pick up:
- Get more done in 4 hours than most people do in one day with 5 deep work tricks (but a word of warning: this will make you allergic to conventional work methods)
- A simple A-list copywriter technique to double your email quality without working a single second harder
- Discover the sweet spot between emails you want to write and emails your audience would love to read
- How to become an idea machine without relying on any illegal substances
- The ‘standard operating procedures’ I use to run a $500k/year business with just one VA
Module 4: Make Emails Effortless with The Magnetic Template Collection
Here, you get blueprints for every important email you need for your business.
They include ‘normal’ newsletters, launch emails, waitlist emails and more. You’ll never write from a blank screen again, saving tonnes of time and effort.
This is an actionable module—not just a collection of generic copy-pastes.
I explain the copywriting principles behind each template, then walk you through a paragraph-by-paragraph breakdown of the tips in action.
You’ll see how to effortlessly connect your ideas with what your audience cares about so each email hits home.
Some of the material we’ll cover:
- Quickly master the fundamentals of storytelling and copywriting with 16 breakdowns of high-performing emails from my business
- Instantly set yourself apart from the crowd by writing a fantastic welcome emails that creates fans from day one
- Get high-ticket clients to sell themselves on your offers using the ‘power of polarisation’ technique
- Why opening a launch with a ‘normal’ email is a killer mistake for your business (there’s nothing more depressing than a flopped first day… especially if you’ve spent months building. This’ll guarantee you begin with a bang)
- How to write a ‘wait list’ email that cranks up curiosity, desire, and tension for your launch… even if you’ve not started building the offer yet!
- Why 97% of ‘listicle emails’ straight up suck for business… and how to write one that generates an incredible thirst for your offer
- The crucial ‘shift in language’ persuasion technique to make more money during your launches without being too pushy
- The ‘Ninja Questionnaire’ method for gathering tonnes of market research data (including one question that will make positioning against your competitor’s products simple)
- How to write client success story emails that become sales-magnets for your offers
Modules 1-4 will make selling your offers through engaging emails effortless and enjoyable.
But you also get 2 bonuses with the system… plus an additional 2 exclusive bonuses available for this launch only.
Let me run you through them:
Bonus 1: ‘Watch Me Write’ video sessions
Clients have said my over-the-shoulder demonstrations have been amazing for learning how to write. So I’ve recorded 15+ videos of me writing every email I’ve sent to promote this course.
You get line-by-line explanations so you can master the craft 10x faster.
We’ll discuss:
- Save time and avoid ‘zero sale emails’ by understanding the difference between teaching and overteaching
- 3 easy ‘final check’ tips to double the quality of your emails in under 2 minutes
- How to write high authority emails without sounding like a guru
- Build a massive amount of curiosity for your offers using the ‘taste and tease’ technique (including a breakdown of an email that led to 926 entrepreneurs joining the waitlist overnight)
- How to establish empathy in every email without sounding fake or forced
Because I’m chatting as I write during the videos, you’ll get hundreds of real-time storytelling and copywriting tips.
Bonus 2: The ‘Launch Your List’ Starter Guide
If you’re new to the email world or have a small social media audience, this module will show you how to hit the ground running.
You’ll quickly grasp the fundamentals of building a popular newsletter.
And you’ll see how to get as much of your audience off social media and onto your list.
- Convert social media followers into email subscribers 10x faster using a simple 3-step launch sequence
- The fastest way to shortcut the path to authority if you’re a beginner to your niche
- The 4 newsletter archetypes… and which is perfect for your growing brand and business
- The optimum email length and frequency to generate maximum revenue with minimum effort
- The secret to naming your offers, frameworks, and newsletters so they spread like wildfire
For this launch, Magnetic Emails is only available for people reading my emails (no social media, advertising, or affiliates).
This lets me work closely with you as a founding member to get great results.
So I’ve arranged two more exclusive bonuses to help you build your business through email.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
