Lauren Bath & Trey Ratcliff – How to Build Real Influence

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Exploring the Essential Features of “Lauren Bath & Trey Ratcliff – How to Build Real Influence”

Find your online identity, build your unique brand and create a passionate social media following

HOW TO BUILD REAL INFLUENCE
the ultimate e-course for future influencers
presented by Lauren Bath and Trey Ratcliff

• Grow your Instagram account
• Uncover your own unique brand and voice
• Develop a passionate, dedicated audience of genuine followers
• Learn the business of influencing

Calling all future influencers!

Do you dream of having a massive Instagram following?
Have you wondered how to discover your own unique brand and voice?
Do you daydream about developing a passionate, dedicated audience?
Would you like to know the secrets of having real influence?

This is the course for you.

No experience required!

Here are some of the things you’ll learn:

• How to grow your following, using three clever methods
• How to find your unique voice – and turn it into a fanbase
• How to develop your individual strategy for online success
• How to keep your audience engaged and interested
• The ethics of being an influencer
• How to spot a fake influencer
• And so much more!

Let’s bust the myths of becoming an influencer:

1. You don’t need to be a professional photographer.
It’s true – you don’t need professional camera experience (or camera gear) to become an influencer. Take a look online at all the accounts who’ve amassed large followings, and you’ll see that while many of them have great photography skills… many of them don’t! What’s important is knowing the ingredients to your unique recipe – uncovering your voice, and your brand, and working out how you’re going to share that with the world. Once you know the formula, you’ll be amazed at how quickly people will start responding… and how quickly your account begins to grow!

2. You don’t need an audience of a million people to be considered ‘influential’.
It sounds unbelievable, but ‘more’ is not always better. In fact, a smaller fan base of committed, niche followers may be more likely to be influenced by you than an audience of several hundred thousand with a poor engagement rate. And when you become an influencer, engagement is key to success! Of course, if you’d like to grow a big following we’ll teach you that, too – just know that bigger audiences aren’t always best.

3. You don’t need to be a 20-year-old model to gain followers!
Our experts are examples of this. (They are confident and beautiful humans, of course, but let’s be honest – neither of them fits the archetypal blonde, tanned Insta-model). Both Lauren and Trey are living proof that you can grow a six- or seven-figure business, based largely around having digital influence, without having washboard abs.

4. It is possible to grow your audience quickly – you just need the right formula.
No, we’re not talking about cheating – you can forget about buying likes, buying followers, automated bots, loop giveaway scams, engagement pods or unicorn dust (which means you can forget having to worry about your account being shut down, being sued by clients for fraud, or being named and shamed in the media, too.) There’s no need for cheap tricks when you have the formula for genuine success – in fact the secret to fast growth comes down, in large part, to integrity and authenticity… NOT buying likes.

Unlimited lifetime access

• Immediate download
• Six insightful topics
  Content is delivered in six lessons over six weeks, so you can master each step to success.
• Engaging video format
  Sit back and watch, or simply listen and learn as you do work around the house.
•  And more!

Comprehensive course outline

Week One: An Introduction to Having Real Influence

• How to use this course
• A definition of digital influence
• How influencers impact us to change our behaviour
• When are you influential?
• Inspiration, case studies, homework & more

Week Two: Finding your Unique Voice and Developing a Brand Strategy

• Identifying your purpose, or at least your passions
• Finding your “voice”
• How to brand yourself
• Developing a social media strategy
• Niche accounts versus broad accounts
• You can’t fake yourself
• Case studies, homework & more

Week Three: Finding Your Secret Sauce and the Three Ways to Build an Audience

• Find your Secret Sauce, and the recipe  
• How to engage
• The importance of sticking power
• Find what doesn’t serve you, and cut it out
• How not to be a complete copycat
• Storytelling skills
• Case studies, homework & more

Week Four: Good Social Hygiene

• Understanding the Instagram algorithm
• How to use hashtags now
• Cleaning up your profile: why it matters (and the secret hacks you didn’t know about)
• Your ultimate guide to Instagram Stories
• How to make a cool grid
• Using third-party apps: which are best?
• Case studies, homework & more

Week Five: The Ethics of Real Influence

• What do we mean by the “Ethics of Influence”?
• Do no harm
• Inspiring others
• Rules of engagement
• A note on selfies
• Case studies, homework & more

Week Six: How to Spot a Fake Influencer (and Why You Should Not Jump on That Bandwagon)

• What is cheating?
• How do people cheat?
• The fraud debate
• Tools for spotting a cheat
• Make your mumma proud
• Repercussions for cheats
• Case studies, homework & more

LAUREN
used to be a chef

TREY
was a software developer!

Today, however, they tell a different story.

Deemed “Australia’s first professional Instagrammer” by national media, Lauren Bath pioneered the Australian influencer industry. She has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism
Commission, Visit Finland and Visit Dubai, as well as many major brands such as The Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, Intrepid Travel, Visa Australia, Australia Post and Moët & Chandon.
Additionally, Lauren is a co-founder of “The Travel Bootcamp”, an inspirational event designed to teach people how to get paid to travel, and the creator of “Get Camera Confident”, an online photography course for beginners. Her charitable pursuits include running photography tours to Zimbabwe, supporting anti-poaching efforts and conservation, and raising awareness of the misuse of animals in tourism.
With a dedicated audience of close to half a million followers (440,000 at last count), she is not only one of Australia’s most powerful travel Instagrammers but also a savvy social media consultant, who provides ongoing campaign management, consultancy and education to several major industry bodies. In 2015 she was a Finalist in the Gold Coast Women in Business Awards in the “Women for Change” category. She has been featured in Travel + Leisure, Daily News, News.com.au, 60 Minutes and Mashable, among many others.

Trey Ratcliff runs the #1 travel photography blog in the world, StuckInCustoms.com, which has taken him to all seven continents over the past decade. Google has tracked more than 140 billion views of his photos, all while he’s been building a social media presence with over 5 million followers across social media platforms. He defines himself as an artist on a somewhat quixotic mission to help spread consciousness and mindfulness to the world through photography and creativity.
Chris Anderson, curator of the TED conference, called Ratcliff a “pioneer” of the now ubiquitous genre of high-dynamic-range photography. Ratcliff’s photograph, Fourth on Lake Austin, was the first HDR photograph to hang in the Smithsonian Museum. Subsequently, sales of his large format, limited edition prints to fine art collectors worldwide have grown into a multimillion-dollar business. In 2012, Ratcliff moved his photography business down to Queenstown, New Zealand (before moving there became a trendy doomsday contingency plan). He now lives there with his wife, three children, and a dog named Blueberry.

With the knowledge that we give you, you’ll be truly in tune with your passions, and using the tools we provide, you’ll have a step by step guide to become influential in your field.
It’s not just fluff and inspiration, like “follow your dreams”. There’s also a formula for getting there, a way to write your content strategy, a way to approach the platform and lots of tips and tricks from seasoned digital influencers.  
If you haven’t had the clarity or confidence to make a start, then this course will give you that. It’s a starting point, a kickstarter and a road map to live your best life.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/