Leadership Secrets of the World’s Most Successful CEOs – Eric Yaverbaum

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Leadership Secrets of the World’s Most Successful CEOs: 100 Top Executives Reveal the Management Strategies That Made Their Companies Great 

by Eric Yaverbaum (Author)

Basing his work on interviews with 100 top executives of diverse companies (ranging from the American Red Cross to the Walt Disney Internet Group), the head of a New York public relations firm confirms a survey finding that experience greatly contributes to leadership ability. From words of wisdom on decision-making, adapting to change, and related issues, Yaverbaum distills a list of strategies for success. Annotation ©2004 Book News, Inc., Portland, OR 

Editorial Reviews

From Publishers Weekly

“[N]o one leader has all the answers,” admits Yaverbaum, public relations expert and author of I’ll Get Back to You and Public Relations for Dummies, but he bets that “if you combine the most brilliant ones, you’d have everything you need to lead your organization to success.” Based on the now widely accepted theory that good leaders are not born but forged through experience, his latest book collects the leadership secrets of America’s top executives through first-person interviews. Each edited interview is straightforward and brief, yet dives to the heart of what business strategies, philosophies and attitudes have worked best for these chiefs. Anecdotes and advice support such sage sound bites as “If you treat your employees well, they will take care of your customers and your business,” by AFLAC CEO Daniel P. Amos. For example, by valuing employees’ ideas, providing day-care facilities for working parents and financial incentives like profit sharing, Amos says, AFLAC has improved productivity and customer care. Meanwhile, Sy Sternberg, chairman and CEO of New York Life, warns to keep strategic thinking “in house”: consultants may help test and focus innovative ideas, “but you can’t let those tools serve as a proxy for leadership.” The book does not attempt to hold readers’ hands in a step-by-step guide to implementing this advice. However, with a potential leadership crisis at hand, brought home by the scourge of recent corporate scandals, these vignettes will offer valuable wisdom for all business managers. 

Product details

Publisher ‏ : ‎ Kaplan Publishing (March 1, 2004)
Language ‏ : ‎ English

About the author

Eric Yaverbaum

Ericho Communications is run and managed by 30 year pr veteran Eric Yaverbaum, who both co- founded and ran Jericho Communications for 21 years. In the year of it’s merger (2006) the agency had been ranked 11th best pr agency in the U.S. to work for. Mr. Yaverbaum was cited as one of the heroes of the pr industry in that year.

In addition, Yaverbaum is a best selling author and has written; I’ll Get Back to You (McGraw Hill-with Bob Shook), PR For Dummies (Wiley- first and second edition), Leadership Secrets of the World’s Most Successful CEO’s (Dearborn) and Everything Leadership (Adams). He is last book, Life’s Little College Admissions Insights (Morgan James) was written with his 21 year old daughter.

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