Luke Mendoza – How to Harness Social Media and Marketing to Grow Your Career

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Exploring the Essential Features of “Luke Mendoza – How to Harness Social Media and Marketing to Grow Your Career”

Course Contents

• Introduction
• Beatchain interface
• Live Q & A

About This Course

One of the co-founders of Beatchain, a platform that brings all the essential tasks of building a music career into one place. He gives an in-depth explanation on how this platform works and how it can benefit artists. 

You will learn:

• Harness your Social media and marketing with the use of Beatchain to help grow your career
• Navigate the Beatchain inteface

Lessons: 

1. Introduction

Beatchain was founded to bring all essential tasks of building a music career into one place. From distribution to social media to marketing campaigns, they provide the tools and structure to build and engage fanbases, giving talented artists a clearer path to success. Luke breaks down the various package offers and explains in detail the benefits of using Beatchain. What the features the offer are: 

1. Create – Providing creators with the tools to build a brand their fans want to share. 
2. Music distribution – Free distribution to all major DSPs, with indepth streaming analytic, 90/10 royalty split
3. Instant Websites – Beautiful websites built in seconds, providing a central hub to amplify your brand. 
4. Media library – Free, cloud based media editor to keep content slick with graphics, filters and text overlays. 
5. Hyperlinks – Branded sharing links to all available streaming sites and digital stores
6. Spotify pre saves – Pre release tools help make a bigger splash on release day, getting music straight to fans playlists as soon as it goes live. 
7. Digital marketing –  without the marketer, build nurture and sell to audiences on IG & FB. 
8. Launchpad – Social media scheduler to plan campaigns and keep fans engaged with a steady stream of content 
9. Mailing lists – Market new releases, shows and more to the most engaged fans. 
10. Royalty wallet
11. Merch (in development)

2. Beatchain Interface

Looking at the dashboard on Beatchain for an artist, Luke discusses rights in terms of publishing, exclusivity, licensing deals and more.

3. Live Q&A

• Is this service tailored for visual creators or mainly aimed at music producers?
• If I have an account with distrokid, what happens to the music released by them?
• What does DSP, UPC mean? Is there a handbook explaining these?
• Is it really as easy as release music and use Beatchain to do everything else?
• Can you use existing website instead of the builder?
• What happens to existing youtube/soundcloud platforms?
• Is Beatport added to the hyperlink section?
• How is the lookalike audience created?

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