Marcus Murphy – Getting the Most from Paid Ads on LinkedIn

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Exploring the Essential Features of “Marcus Murphy – Getting the Most from Paid Ads on LinkedIn”

• 6 Video lessons in HD
• 1h 24m of class content
• Exclusive bonus content

LESSONS

1. Class Introduction
2. Optimize Your LinkedIn Profile
3. Master LinkedIn Marketing Tools
4. Sales Navigator
5. Convergence: LinkedIn Sales & Marketing Integration
6. Future Predictions

CLASS DESCRIPTION

Use LinkedIn’s Paid Features To Optimize Your Sales And Marketing Efforts

As the biggest social site for businesses and professionals, LinkedIn offers tons of opportunities for users who don’t want to spend a dime on their marketing efforts. But those looking to take their LinkedIn game to the next level should consider utilizing some of the platform’s paid solutions.

Marcus Murphy, executive sales leader at DigitalMarketer.com and a member of the LinkedIn customer advisory board, will outline both the paid and organic options for generating leads, increasing traffic and building brand awareness, and then help you decide which ones are right for you.

In this class, you’ll learn how to:

• Master LinkedIn’s marketing tools, including the Sales Navigator.
• Perform outreach that is personalized, targeted and engaging.
• Identify high-quality leads.
• Stay in touch with key accounts.
• Build trust between you and your connections.
• Create and launch an ad campaign.
• Integrate sales and marketing on LinkedIn.

MARCUS MURPHY

Marcus Murphy is an executive leader and sales expert who cares deeply about the flourishing and success of entrepreneurs. Marcus previously worked for Yelp in San Francisco, going from start-up to multi-billion dollar giant. He also worked at Infusionsoft as the Global Partner Development Manager where he developed and broadened new international markets through strategic partnerships.  

Marcus is a proud member of the Customer Advisory Board at Linkedin where he has had a direct impact on the development of the sales tools we use on a daily basis on the platform.

As the Director of Monetization at DigitalMarketer, Marcus has pioneered new and refreshing voice in the world of sales. Creating new sales techniques that enhance the results of the traditional inside sales model.  He believes a combination of inside sales, social selling, and strategic partnerships are the next generation of business growth.

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