*** Proof of Product ***
Exploring the Essential Features of “Marketing Customer Segmentation“
In this course, Instructor Doug Ladd guides you through the essential principles of customer segmentation, providing a comprehensive overview of various segmentation techniques.
Delving into segmentation based on geography, demographics, culture, behavior, psychographics, and customer benefits, Ladd equips you with the knowledge to better understand your customers’ true desires.
Throughout the course, you’ll learn where to source pertinent information, effective methods for analysis, and how to leverage segmentation data to craft detailed customer personas. These personas, in turn, prove invaluable for activities such as product development, service level planning, and more.
Join Doug Ladd in unraveling the intricacies of customer segmentation, empowering you to gain deeper insights into your customer base and enhance your strategic decision-making processes.
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