Megan Auman – Product Line Strategy: Expand Your Offerings

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Exploring the Essential Features of “Megan Auman – Product Line Strategy: Expand Your Offerings”

• 22 Video lessons in HD
• 2h 24m of class content
• Exclusive bonus content

LESSONS

1. Why You Need To Create New Products On A Regular Basis
2. What Holds You Back From Creating New Products?
3. The 4 Step Product Expansion System
4. Step 1: Find Your Next Direction
5. Exercise: What’s Working With Your Offerings
6. What’s Working: Student Example
7. Exercise: Identify The Gaps In Your Product Offering
8. Identify The Gaps: Student Example
9. Exercise: Look To Your Passions To Inspire Your New Product Offering
10. Step 2: Declare Your Intention For Your New Product Line
11. Declare Your Intention: Student Example
12. Step 3: Develop Distinctive Design Ideas
13. Exercise: Gather Outside Inspiration
14. Exercise: Carry Over The Common Threads From Previous Designs
15. Carry Over The Common Threads: Student Example
16. Exercise: Design Your New Product Ideas Without Judgement
17. Step 4: Evaluate Your Ideas For Market Success
18. Exercise: Identify The Unknowns In Creating New Products
19. Exercise: Consider Production Costs
20. Consider Production Coasts: Student Example
21. Exercise: Look For Market Support
22. Moving Forward With Your New Product Line

CLASS DESCRIPTION

Develop And Launch The Right Mix Of Products

You need a healthy range of product offerings to sustain a handmade business, but developing a coherent and profitable product line strategy isn’t always easy. Learn the smart way to grow your business in Product Line Strategy: Expand Your Offerings with Megan Auman.

The right blend of products will stabilize your revenue and excite your customers. 

In this class, you’ll learn how to:

• Come up with new product ideas that sell 
• Fit new products into your existing brand 
• Narrow your focus and plot a course for success
• Strategically launch your new products into the market
• Megan will teach you a simple system for expanding and evolving your product line. She’ll help you evaluate the viability of new product ideas and she’ll show you how to develop processes for launching new products and designs.

Product Line Strategy: Expand Your Offerings with Megan Auman will help you develop the right mix of products so your customers are satisfied and your venue is stable. 

MEGAN AUMAN

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.

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