*** Proof of Product ***
Exploring the Essential Features of “Melinda Chung – Product Marketing Bootcamp”
Build your Product Marketing Skills
Learn the essentials of product marketing from a tech marketing leader with 15+ years of experience
During this product marketing course, you’ll learn to:
- Develop a Positioning platform
- Conduct Market and User research
- Conduct a Competitive Analysis
- Create a Marketing Launch Plan
- Create Metrics and Reporting Dashboards
- Identify Key Areas for Customer Feedback and Behavioral Analysis
- (NEW) Create a GTM Strategy
Course curriculum
Welcome
- Welcome to the Product Marketing Bootcamp
- Before we get started …
Intro to Product Marketing
- What is Product Marketing?
- Handout: Range of PMM responsibilities
- Handout: PMM by business growth stage
- Handout: Additional Class Notes
- The Full Stack of Product Marketing
- Handout: The Full Stack of Product Marketing
- Introducing BetterPlantz and Business Boost
- Handout: Better Plantz and Business Boost descriptions
- Quiz: Test your learning
1.1: Research & Analysis Overview
- Market and User Research
- Why Conduct Research?
- Research Process & Market Research
- Handout: Market Research Questions
- Quiz – Test your learning
1.2: Qualitative Research
- Qualitative Research: Ethnographies and Focus Groups
- Handout: User Research Topics
- Handout: How to Set up a Focus Group
- Template: Recruitment Posting for Focus Groups
- Template: Focus Group Discussion Guide
- Qualitative Research: 1:1 Interviews and Person on the Street
- Handout: Example Interview Questions
- Template: Participant Screener
- Quiz: Test your learning
1.3: Quantitative Research
- Quantitative Research: Surveys
- Quiz
1.4: Research along Product Development Process
- Research along Product Development Process
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
