*** Proof of Product ***
Exploring the Essential Features of “Melissa Cassera – How to Create Addictive Content”
- 12 Video lessons in HD
- 1h 42m of class content
- Exclusive bonus content
LESSONS
1. Class Introduction
2. Why You Need To Be A Content Creator
3. Discover What Content Your Audience Craves
4. Uncovering Your Voice
5. How To Never Run Out Of Content Ideas
6. Using Screenwriting Techniques To Create Content
7. Create A Thriving Content-Creation Process
8. How To Write Sizzling Headlines
9. How To Leverage User-Generated Content
10. How To Repurpose Each Piece Of Content
11. How To “Upgrade” Your Content To Build A Community
12. Writing Calls-To-Action
CLASS DESCRIPTION
Develop Longer-Form Content That Clients And Customers Will Devour
As the saying goes, “Content is king.” And that’s especially true when it comes to marketing your business. You might have fabulous products or top-notch services, but if you don’t have compelling content to help drive sales, you’re probably leaving a whole lot of business on the table.
But don’t make the mistake of slapping together a bunch of worn-out, half-baked ideas and calling it content. It’s critical that your articles, blog posts, reviews and videos are thoughtfully prepared and offer value.
Melissa Cassera, a successful brand and marketing consultant and screenwriter, will show you how to use Hollywood storytelling techniques to create content that entices people to read and watch, excites them to share, and moves them to buy.
In this class, you’ll learn how to:
- Understand your audience and the content they crave.
- Repurpose each piece of content for maximum exposure.
- Avoid creating boring or corporate content.
- Uncover your unique voice and style.
- Create a thriving content-creation process.
- Write sizzling headlines and effective calls to action.
- Leverage user-generated content for added credibility.
MELISSA CASSERA
Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. She was named one of the nation’s “Top Personal Branding Experts” by Huffington Post and her insights have been featured in Success Magazine, Entrepreneur, Fast Company, and Forbes. Her first film GIRL FOLLOWED currently airs on Lifetime and she has a TV series in development.
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