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Exploring the Essential Features of “Mind Set – John Naisbitt”
In his seminal works Megatrends and Megatrends 2000, John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world.
Mind Set! goes beyond that—Mind Set! discloses the secret of forecasting. John Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today’s world and see the opportunities of tomorrow. He selects his most effective tools, 11 Mindsets, and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century.
Illustrated by stories about Galileo and Einstein to today’s icons and rebels in business, science, and sports, Mind Set! opens your eyes to see beyond media headlines, political slogans, and personal opinions to select and judge what will form the pictures of the future.
Editorial Reviews
From Publishers Weekly
When Megatrends was first published nearly a quarter-century ago, Naisbitt was hailed as a cutting-edge futurist. Today, however, he’s more like your crotchety grandpa, complaining about how he can’t get through the voice-mail system to talk to a real person. Naisbitt’s latest book reads like a manuscript that’s been stuck in a drawer since 1985, as his insights into the future—corporations are becoming more powerful than nation states, video games are an art form—are embarrassingly behind the times. Although he touts 11 principles to help readers cultivate forward-looking thinking, these turn out to be banal guidelines like “focus on the score of the game” and “don’t add unless you subtract.” Tangential rants about hysterical environmentalists and free market capitalism as the only way to organize modern society reveal a creeping conservative mindset, but even here Naisbitt is bringing up the rear, touting Friedrich Hayek long after everyone else has moved on to Leo Strauss. In his eighth predictive tract, the author coasts on his reputation. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Naisbitt, prescient “futurist” and best-selling author of Megatrends (1982) and Megatrends 2000 (1990), reveals the process behind his ability to anticipate global trends. Naisbitt broke away from his small-town Mormon roots to become a top executive at IBM and Eastman Kodak and was an assistant to both presidents Kennedy and Johnson before becoming a global philosopher, studying trends by monitoring hundreds of daily local newspapers. In part 1, his 11 mind-sets reveal ways to approach the processing of information without the constraints imposed on us by preconceived ideas and popular culture. Mindset Four, “Understanding how powerful it is not to have to be right,” is a prime example of how stubborn thinking, particularly in the fields of politics and medicine, puts huge constraints on the abilities of leaders to solve problems. In part 2, Naisbitt smashes many of the preconceptions we have about globalization and our perception of change. David Siegfried
Copyright © American Library Association. All rights reserved
Review
“[John Naisbitt’s work] is triumphantly useful.” — Wall Street Journal
“John Naisbitt’s bestseller Megatrends was published with astonishingly precise predictions. He did not go wrong with a single one.” — Financial Times
“Though…most famous for his predictive talents, Naisbitt reveals himself to be a good storyteller as well.” — Booklist
About the Author
John Naisbitt has been studying and visiting China for forty-two years, first in 1967, with more than one hundred visits since. A former professor at Nanjing University, he is currently a professor at both Nankai University and Tianjin University of Finance and Economics.
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Product details
Publisher ‏ : ‎ Harper Business; 1st edition
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
Customer reviews
James R. Sutton
Understanding and creating the future
Reading Naisbitt’s “Mind Set” reminded me of Peter Drucker’s observation that only a fool predicts the future, but it is profitable to understand current events and project them into a forseeable future. He also noted that “The best way to predict the future is to create it.” Naisbitt focus is slightly different noting that most change is not on what we do, but on how we do it. The more we are able to differentiate between constants and change the better we will be able to create the future we aspire to.
This is an excellent book, Naisbitt expresses himself with clarity, logic, and excellent insights; which are as relevant now as they were when he wrote the book, circa 2006. The two insights that interested me the most was his observation that as more Americans become less informed, active, and independent minded, we risk loosing our innovativness and productivity, something we cannot afford. The second and in my mind the most important one, is his observation that we — as a society and individually — do not get results by “solving problems, but by exploiting opportunities.” A book that is well worth a careful read.
AY.Pang
I hope John Naisbitt writes again MegaTrends for 21-1/2 Century
John Naisbitt’s book again is Wow, tremendous. Helping us less knowledgeable people to see the world’s trends by giving examples of how his young son see things. I really hope and wish John would come out of retirement to write another trend forecasting book about what the 2nd and 3rd decades of the 21st century; another MEGATRENDS.
His ex-wife’s book, I could not relate or understand at all and put it away after trying to read the first few chapters. John himself have a way to write to make ordinary guys like myself understand and get excited. His ex-wife writing seem to writing for techkie guys. She is probably smart, but does not know how to write like John. Come ON! John, come out of retirement and help us older guys navigate into the 21 st Century, PLEASE!
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