Mobile CPA Boot Camp – Brent Dunn

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Mobile CPA Boot Camp
The Ultimate Mobile CPA Affiliate Marketing Course

Course Description
The Ultimate Mobile CPA Affiliate Marketing Course

Full Stack Marketer / Instructor Brent Dunn
Brent is a Digital Media Rock Star – already successfully generating 6-figure affiliate marketing campaigns before graduating from high school.Most recently, Brent created his newest venture PPCMode.com, where he is determined to teach everything he knows to as many people as possible.Brent specializes in providing marketing professionals, app developers & performance marketers practical strategies they can use to grow their business.

Course curriculum

1
Intro

• Intro
• Life As An Affiliate

2
Server & Tracker Setup

• How To Setup Your Cloud VPS Server
• How To Setup Your Tracker
• iMobitrax Overview

3
Joining A Network

• Choosing A Network

4
Mindset

• Expectations
• What is your time frame?
• What is your budget? ($3000-5000 minimum)
• Take Action
• The Gamblers
• Short Term Mindset
• Long Term Mindset

5
Understanding The Basics

• Monetization Methods
• Offer Angles
• Offer Conversion Points
• Why Carrier Traffic Is Important
• Traffic Source Overview

6
Budgets

• Total Budget
• Calculating Your Total Budget
• Understanding Your Burn Budget
• Calculating Your Burn Budget
• Notes

7
Cash Flow Management

Managment

• Fees
• Rewards
• Credit
• Reinvest

8
Your Business Partner

• Work With Your AM
• Half Truths
• Top Performing Metrics
• Best Performing Traffic
• Share Resources
• Direct Link or Lander
• Questions To Ask Your Affiliate Manager

9
Marketing Front End

• AIDA
• Attention
• Interest
• Desire
• Action

10
Understand Your Audience

• Identify Your Audience
• Offer Research
• Where Are They?

11
Marketing Fundamentals

• Marketing Persona Worksheet
• Marketing Persona
• Using Alexa
• Using Similarweb
• Finding Popular Apps
• Audience Insights
• Finding Popular Device Types
• Using Popular Apps On Adwords

12
Spying

• Adplexity Introduction
• Adplexity Overview
• Landing Page Code Cleanup

13
Launch Basics

• Budget Breakdown
• Example Budget Break Down

14
Campaign Goals

• Goals Explained
• Notes

15
Exit Planning

• Exit Planning

16
Optimization

• How To Split Test
• What To Optimize First
• What To Split Test First
• Focus
• Statistical Hypothesis

17
Failover

• Monetize Failover
• Backup Offer
• Redirect Network
• Build An Asset
• Notes

18
The Supply Chain

• Notes & Resources
• Revenue Distrubition
• Revenue Pyramide
• Revenue Pyramide 2
• Offer Brokering
• Brokering Pyramide
• Redirect Speed
• How To See Brokered Offers

19
Traffic Sources

• Getting A Popads Account
• Popads Overview
• Popads Campaign Setup
• READ ME

20
Understanding Adservers

• Understanding Ad Servers
• eCPM
• CPM Math
• CPC Vs. CPM Bidding
• Traffic Account Rating
• Account “Rating”

21
Designing Your Creatives

• User Experience
• User Intent
• Authority & Trustworthiness

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