*** Proof of Product ***
Exploring the Essential Features of “Molly Pittman – Smart Paid Traffic”
Learn how to grow any business with Facebook ads.
Join MOLLY PITTMAN’S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.
12 WEEKS OF STRATEGY SESSIONS
Plus over 50 new how-to implementation tutorials.
NEW RESOURCE LIBRARY
With step-by-step worksheets and fill-in-the-blank templates to guide you through every module.
SET YOUR OWN SCHEDULE
With on-demand access to the most recent semester of Train My Traffic Person.
Hi, I’m Molly!
And becoming a professional media buyer completely changed my life.
When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.
Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.
So how did I manage to succeed in a crowded industry that’s constantly evolving??
I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.
From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)
But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.
So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life.
In the last two years I’ve mentored over 1,000 TMTP students and taught them how to succeed during this chaotic time in digital advertising. Despite new privacy restrictions, supply chain problems and increased seller competition, I’ve helped my students keep winning in this new era of Facebook.
Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.
INTRODUCING…
Smart Paid Traffic
A streamable 12-week training program rebuilt from the ground up to beat ios 14.
The new Smart Paid Traffic combines 12 weeks of up-to-date strategy sessions with over 50 streamable how-to videos and a full library of new templates and worksheets. There’s never been a better on-demand course to learn the complete skillset of a master media buyer.
How This Course Will Help You Succeed
- MOLLY…
That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks. - 50 HOW-TO VIDEOS
Detailed implementation tutorials to help you set up, launch and manage your campaigns. - RESOURCE LIBRARY
More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis). - OVER-THE-SHOULDER EXAMPLES
See exactly how everything is done before doing it yourself. - WEEKLY ACTION ITEMS
To hold you accountable and help you reach your goals. - YOU CHOOSE YOUR SPEED
All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.
A show of hands: who wants to beat rising costs, diminishing returns & changing platforms?
I know I can’t be the only one with my hand up!
As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.
iOS 14 will change advertising forever. In 2021, Facebook made the most dramatic changes to their platform in six years, and everyone — including me — is having to adapt…
And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.
Course Curriculum
Over 12 weeks you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!
We’ve completely refreshed our curriculum to give you the most up-to-date traffic training on the planet, including:
NEW STRATEGY SESSIONS
Reflecting Apple’s iOS 14 update and other changes to the traffic landscape.
50+ NEW HOW-TO VIDEOS
Showing you step by step how to implement everything you learn.
9 NEW TEMPLATE AND WORKSHEETS
In our Resource Library guide you through each module.
SESSION 1
Setting The Strategy
Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.
SESSION 2
Crafting The Offer
The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.
SESSION 3
Defining The Who & Why
Eye-catching ads start with knowing who you’re targeting and why they should care. This module will teach you how to define your customer persona and find them online.
SESSION 4
Ideating Campaign Assets
In order to go fishing on any good paid traffic platform, you’ll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.
SESSION 5
Creating Campaign Assets
The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you’ve built in the last 3 sessions into high-converting ads.
SESSION 6
Building & Launching The Campaign
Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.
SESSION 7
Analyzing The Results
After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 15.
SESSION 8
Optimize Your Campaign
80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!
SESSION 9
Scaling The Campaign
Once we’ve optimized a campaign, it’s time to bump up the spend (and return)! In this session, Molly will introduce the why and how of the key two kinds scale: Horizontal & Vertical.
SESSION 10
Retargeting
Retargeting is one of most powerful levers for digital ads on any platform. This session will help you master this highly-profitable ad type and convert potential buyers into happy customers!
SESSION 11
Scaling To Other Traffic Channels
Scaling off of Facebook is one of the best ways to get more from winning campaigns and ensure yourself against platform changes. This module will help you dive into Google & YouTube.
SESSION 12
How To Succeed As A Media Buyer
Congratulations, you’ve mastered the 9-step traffic engine! Now that you know the core principles, expand your skills and performance by exploring additional marketing topics & tools.
Who Is This Program For
This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.
- NEW MEDIA BUYERS
Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)
HEAR FROM TYSAN LERNER, A NEWER MEDIA BUYER - ADVANCED MEDIA BUYERS
This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.
HEAR FROM ANNELINE BREETZKE, AN EXPERIENCED MEDIA BUYER - IN-HOUSE
Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.
HEAR FROM KELLI BHATTACHARJHEE, A BLOGGER & BUSINESS OWNERÂ - FREELANCE / AGENCY
In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.
HEAR FROM CAMILO PARRA, AN AGENCY OWNER - ECOMMERCE, INFO, SERVICES & SAAS
In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!
HEAR FROM JASON DAEMAR, ECOMMERCE BRAND OWNER
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
