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Exploring the Essential Features of “Nicki Krawczyk – Comprehensive Copywriting Academy”
Put your writing talent to work for you! Get the step-by-step plans and personal support you need to build a fulfilling, well-paying copywriting career.
“You’re Such a Good Writer!”
You’ve heard it again and again, right? Friends, family, and coworkers are always asking for help with resumes, emails, and lots of other things.
But what good is writing? Everyone knows that journalists, bloggers, novelists, and all other kinds of writers are notoriously underpaid. And you’re not interested in that.
Still, you want…more. You want a job that you’ll truly enjoy—something interesting and creative that pays you like a skilled professional. Imagine waking up on Monday morning actually looking forward to the week!
Well, good news: There’s one kind of writer that isn’t underpaid. In fact, this kind of writer is getting paid better than many other professions and is in higher demand than ever before.
WHAT DOES A COPYWRITER DO?
Copywriters write advertising and marketing materials. Emails, banner ads, direct mails, magazine ads, billboards, videos, websites – if it’s designed to sell or persuade, copywriters write it.
Simply put: Copywriters connect people who have a need with the company or people who have the right solution for that need.
AND WHAT MAKES COPYWRITING SUCH A GREAT CAREER?
Companies and clients pay copywriters well—that’s certainly a great place to start. But just as important is the fact that it’s a creative, interesting, fulfilling career.
You get to work on interesting projects and collaborate with creative, dynamic people. People value your contributions and they respect you for the work you do.
Your skills are in demand and it’s finally up to you how you want to structure your business, your finances, and your life.
Want to work on-staff for a cool downtown agency? Check. Want to keep your life flexible and freelance whenever and wherever you want to? Check. Or want to bring in some extra cash on the side to save up for something special or just make life a little easier? Check.
Copywriting can get you into all of those spots. Now, it’s up to you to get yourself into copywriting.
There has NEVER been a better time to be a copywriter.
There are more companies—both big and small—than ever before. And with 540,000 new entrepreneurs entering the market every month (!), there’s no shortage of clients.
Even better? Companies have never before had such a deep understanding of the importance of marketing and the value of great copywriting. In fact:
Most companies are struggling to find skilled copywriters.
So…why don’t you give them a hand?
But isn’t it hard to get into copywriting?
…Only if you don’t have the right help.
Here’s the thing: Most people who tell you that “copywriting is hard to get into” either have never tried it themselves…or they just tried to “launch” themselves into it with no training and no plan.
Well, guess what? ANY career is hard to get into without the right training or experience!
And you can’t blame anyone who’s struggled to build a copywriting career. Previously, there haven’t been any reliable trainings—just a lot of “if you can write a letter like this, you can make six figures in your pajamas within your first year!”
Guess, what? If it sounds too good to be true…it is.
Copywriting is no harder to get into than any other career. But the key to being successful is going into it with true career training and a plan.
And not just any plan: a step-by-step road map for exactly how to learn the skills, build your portfolio, build your experience, and find clients.
Which is why we created the Comprehensive Copywriting Academy: to help people who love writing create exciting, fulfilling, and well-paying copywriting careers for themselves.
Meet Your Copy Coach
I’m Nicki Krawczyk. I’m the founder of Filthy Rich Writer, the creator of the Comprehensive Copywriting Academy, and I’ve been a copywriter for more than 20 years. I’ve written for multibillion-dollar companies, including Hasbro, TripAdvisor, T.J.Maxx, Keurig, adidas, solopreneurs, and every size business in between.
As a whole, my team and I have more than 30 years of experience writing copy and building copywriting careers. And not only that…we’re still doing it. We’re still writing copy for clients and we’re in the weeds with you every day. (What can we say? We love copywriting!) We know what it takes to be a successful, thriving copywriter—and that’s what we’re here to teach you.
Here’s What You’ll Find Inside
Module 1: Copywriting Fundamentals
In Module 1, we cover copywriting fundamentals. And just a little warning for you: Copywriting is totally different from any other writing you’ve ever done. In this module, you learn the key principles like benefits, CTAs, and brand voice and how to wield them so that you create effective copy that has clients clamoring to work with you.
Module 2: Copywriting Tactics
In Module 2, we turn it up a notch with copywriting tactics. These are the advanced tools you use to identify the emotional hooks in a project, outline and craft effective copy, and master it all so that you have confidence in what you’re writing and selling and your clients have supreme confidence in you.
Module 3: The Project Lifecycle
This is where you get the real-deal insight into how a project goes from being a glimmer in your client’s eye to being a fully created piece. These are the keys to feeling like a professional from beginning to end, knowing exactly what to expect and mastering the entire process. If you’ve ever wondered how to work with a designer or what a creative review is all about, you’ll learn all of that (and a ton more) here.
Module 4: Interactive Copywriting
In Module 4, you start to get into the nitty-gritty of writing. You know that copywriting is vastly different from other types of writing, but here’s where you learn how different types of interactive copywriting are different. You learn how to master writing copy for websites, emails, banner ads, and mobile sites. We even delve into content writing so you have a fully packed toolbox of interactive copywriting skills to wow your clients.
Module 5: Print Copywriting
Digital copywriting is big, but print marketing and advertising is still the bread and butter for a lot of companies and clients! In Module 5, you learn everything you need to know to write for print – everything from newspaper and magazine ads to direct mail, print sales letters, and corporate pieces. And believe us, there’s nothing more exciting than seeing your own work in print!
Module 6: Building Your Business
In Module 6, we start really digging into building your business. Why do some copywriters succeed while others don’t? This is where we take you through the keys to building a thriving career and business and how to keep the requests for work streaming in. We go over your resume and portfolio, how to build experience, what to charge, and everything else you need to take control of your career and make as much money as you want.
22 Bonus Courses!
How To Price Your Services
This is the step-by-step system for ensuring that you’re not charging too much or too little—that you’re charging what you deserve but not so much that clients are going to balk at your prices. The magic numbers! This course takes all the mystery out of that and helps you understand exactly what to base your rates on, how to charge in different scenarios, and how to talk about getting paid.
How To Create Spec Ads
You need a portfolio to prove that you know how to write copy, but what do you put in it before you’ve been hired for a job? This is where spec ads come in. We take you through exactly how to create sample ads to prove your skills and help you land work effortlessly. We also help you avoid very common spec ad mistakes other new copywriters make that don’t enhance your portfolio–they tank it.
Create Your Print Portfolio
When you show up for an interview or a meeting with a client, you need to be confident that the print portfolio you bring with you shows you and your work in the best possible light. We’ll take you through the ins and outs of creating your portfolio so that you can be sure to WOW your prospective clients and bosses.
How to Write Product Descriptions
Product descriptions (those paragraphs of copy next to items in catalogs and online stores) can be a great way to earn money as a copywriter. Nearly every single company that sells products also needs product descriptions, and most companies are constantly cycling in new items. Even better, it’s very rare that a writer actually sees a product in person; you’re much more likely to get pictures and descriptions. And that means, in many cases, product descriptions can be written from anywhere!
How To Write Videos
What does “writing for video” mean? Well, it can run the gamut from writing promotional videos for companies or universities to writing instructional videos for new products or services, writing training videos for employers, or writing videos to convey new concepts or new corporate missions. Think of it like screenwriting on a smaller scale. If you get a thrill from watching your words get published in ads, you’re going to love seeing your words come to life on screen. (And, of course, you’ll also love the payments you can get from adding this area of expertise to your business!)
How To Always Be Working
This is where you learn how to ensure that you always have projects—and money—coming in. Dry spells are real fears for freelancers, so we take you through step-by-step systems to ensure you can avoid them as much as humanly possible. This is how to keep your business running like a well-oiled, money-making machine.
How to Write Sales Pages
Here’s a project that every entrepreneur needs! Sales pages help business owners launch and sell new products and a great sales page has a huge impact on their revenue. They’re big, important copy projects…and that means business owners are happy to pay well for them. You’ll learn exactly how to write them to meet your clients’ needs, to connect with their target audience, and to help make your clients’ offers irresistible!
Client-Pitching Masterclass
If the idea of reaching out to new clients makes you nervous, this one’s for you! Effectively pitching potential clients is the key to controlling your income and ensuring you’ve always got plenty of paying projects coming in. But don’t worry: We make it easy! In this course, you’ll learn to craft pitches that potential clients will love, plus you’ll learn the simple-to-follow system that makes pitching a breeze. Even better? There’s no cold-calling or anything like that; you only talk to people who are already interested in hiring you!
Make Your Portfolio Site a Business-Generating Machine Masterclass
This will take your online portfolio site to a whole new level! You’ll learn how to use email marketing to capture potential clients’ information and nurture that relationship automatically, how to use content to build the perception of your expertise, and even how to use webinars to attract potential clients and get them interested in and excited about hiring you! We’ll break everything down into easy-to-follow (and easy-to-master) steps.
How To Be a Content Marketing Master
We wouldn’t quite call content “king” around here, but it’s certainly an indispensable tool. In this course, you’ll learn how to craft a content plan and content calendar for your clients to nurture and engage their audiences.
How To Optimize Your LinkedIn Profile
LinkedIn can be a very effective way to promote yourself—and attract potential clients—all with minimal effort! Learn how to craft a profile that gets potential clients interested and drives them to get in touch.
Find Small Business Clients
Small business clients, the brick-and-mortar stores and restaurants and businesses near you, are the ideal first clients for you. Even though you’re just starting to learn, you already know more than they do and can provide them with tons of value. Plus, you get pieces for your portfolio and, even more importantly, you get paid! This is the step-by-step system for finding and landing small business clients so that you can hit the ground running with business success.
Build Your Online Portfolio
To be taken seriously as a copywriter, you need to create an online portfolio site. Luckily, in this course, we take you through everything you need to know to write about yourself and your services, present your work compellingly, and make people want to contact you for work. We even talk about some popular platforms like WordPress, Squarespace, and Wix to help you decide with certainty about where and how you want to build your site.
How To Write for Solopreneurs
Online, one-person businesses like coaches, course creators, and even e-commerce store owners are ideal clients for you. They appreciate the importance of good marketing and they’re savvy enough to know when they need help! They’re also ideal since you can work with them from anywhere in the world. (Anyone want to work from a beach in Bali or a café in Barcelona?) This course takes you through how to find solopreneur clients, the unique challenges and opportunities they present, and how to create copy for them that has them raving about you to all of their other solopreneur friends.
How To Write Webinars
Webinars are an amazing online opportunity for businesses and viewers alike: People get all kinds of useful information to help them meet their goals and change their lives, and businesses get the chance to introduce themselves to their target market, establish their authority, and potentially even make sales. Better still, writing webinars is a skill that can very easily fall into a copywriter’s wheelhouse! Using your abilities (and our teaching), you can begin writing webinars that help people change their lives and help your clients build their businesses.
Land Ad Agency & In-House Agency Work
For many copywriters, being employed by or freelancing for a big ad agency or in-house agency (the ad agency within big companies) is the ultimate in “I’ve really made it, I’m successful” validation. If that’s your dream, this deep-dive course is for you. We’ll teach you how to take everything you’ve learned and all the work you’ve created and parlay that into jobs (again, on-staff or freelance; whatever your dream is) at ad agencies or in-house agencies that are fun and exciting to work with—and that look amazing on your resume and LinkedIn profile.
How to Use Facebook To Build Your Business
Facebook is an amazing resource for finding clients that most copywriters are barely utilizing! Imagine getting clients in the most low-pressure way, attracting people who want to work with you just by being helpful and by making offers and suggestions they can’t resist. In this course, you’ll learn the steps for exactly how to find, interact with, entice, and land your ideal clients right on Facebook. This is perfect for copywriters who want to work remotely!
How To Write Irresistible Facebook Ads
Facebook and Instagram ads are crucial to many businesses’ success. And while running those ads and managing those accounts is a whole career in itself…writing those ads can make you indispensable for both clients and agencies alike!
How To Write Press Releases
Add another in-demand skill to your toolkit and learn to write press releases that help your client get ultra-valuable media attention for their businesses!
How To Write Online Sales Letters
Classic online sales letters have a lot to teach about some of the most effective and persuasive techniques copywriters use every day. Learn the keys to crafting copy for this unique medium.
How To Create Marketing Funnels
Email funnels are absolutely essential to any business that wants to grow predictably, profitably, and exponentially. (And they’re pretty useful for your own business, too!) Learn how to write effective funnels that help your clients meet and vastly exceed their goals.
How To Bust Through Your Fears and Blocks
Guess what? You can’t rely on motivation to get stuff done. What *can* you rely on? That’s what this course is all about. You’ll learn exactly why we all get in our ways and the tools and techniques you can use to break through any self-doubt, procrastination, or other forms of resistance that come up.
We know that you’ll be thrilled with your experience in the Comprehensive Copywriting Academy and with the results you get. In short: The CCA works if you work it.
That’s why, if you do all of the work and you haven’t gotten results, you can turn your work in to get your money back.
No, we don’t make it super easy to cancel. Why? The point of this policy is to give you full assurance that doing the work will yield the results and safeguard you if—somehow, honestly, inexplicably—it doesn’t. (If you don’t do the work, we’re not responsible for your inability to yield the results. Which makes sense, right?)
We’re serious about copywriting and we want to work with copywriters who are just as serious about themselves and their careers. We’re going all in on you and we want to make sure you’re just as dedicated. Click the button below for the the full terms and conditions.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
