*** Proof of Product ***
Exploring the Essential Features of “Nir Eyal – The Hooked Online Workshop”
How to Build Habit-Forming Products
Discover the secrets the world’s leading technology companies use to keep users coming back—and apply them right now to your product.
The Hooked workshop is designed to give you practical insights and actionable steps for building products people love and use regularly. This workshop teaches the model for customer habit formation being used by some of the world’s most successful companies.
Essential knowledge for anyone responsible for habit-forming product design or user behavior in any consumer or enterprise-facing company:
- PRODUCT MANAGERS
- MARKETERS
- DESIGNERS
- DEVELOPERS
- UI EXPERTS
- FOUNDERS
- ENTREPRENEURS
- PSYCHOLOGY STUDENTS
Learn how companies like Facebook, Twitter, & Netflix create “stickiness” and build a product people simply LOVE to use.
Learn the fast way, from over 25 case studies, keynotes, and interviews with Silicon Valley’s leading technology companies.
What you’ll learn
- Why customer habits are such a huge competitive advantage
- The common design patterns of habit-forming products
- The psychology behind what drives user behavior
- How to build products to cater to core human needs
- The stages of habit formation and how to optimize for user retention
- Understand the stages of habit formation and how to optimize for user retention
Workshop includes
- 6 on demand, high-quality video lessons explaining the Hooked model
- Exercises to apply concepts to your product or service
- 3 bonus videos, including How to Win the Habits of your Competition’s Customers and Creating Habits for Products Not Frequently UsedÂ
- 10 keynote videos from the Habit Summit behavioral design conference
- 6 case studies from Amazon, Pinterest, Snapchat, Tinder, Refresh, and Bible App
- 11 interviews with the leading product teams at Google, Netflix, Spotify, Firefox, duolingo, Tinder, Kahoot, Vrbo, Product Hunt, and Amplitude
Format
- 4 hours
- 38 modules
- Self-paced
- 100% online
- All skill levels
Requirements
Students should have an existing product or an idea for a service they’d like to develop into a habit.
Description
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the “Using Neuroscience to Influence Human Behavior” course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today, and his blog, NirAndFar.
In this course, Nir shares a framework for designing habit-forming products called “the Hooked model.” The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.
Companies need to know how to harness the power of hooks to improve peoples’ lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.
Who is this course for
This workshop is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
