Welcome to the Online Advertising Academy – Google Ads Training Course Bundle! In this comprehensive course, you will gain expert insights and strategies to excel in the world of online advertising using Google Ads. Discover how to maximize your PPC campaigns, optimize your ad spend, and achieve outstanding results.
Exploring the Essential Features of “Online Advertising Academy – Google Ads Training Course Bundle“
WHAT YOU GET?
Expert Research & Planning Pre-Launch Strategies
Research and planning your PPC ads campaigns correctly is critical for success – with bad planning, your ad campaign is setup to fail – no matter what you do.
- How to find the most profitable keywords for any industry
- How to stay ahead of competitors – find and outperform their ads
- Avoid money-wasting keywords/campaign types BEFORE launching
Setup Your Account for Profit – Not Wasted Budget
Learn how to structure your ad campaigns to get the most profit, cut out wasted spend, and set up faster – even for an industry you don’t know (without relying on templates that break/get out of date fast)
- Learn fast & simple setups for profit – not complex setups that take weeks
- Simple setups = fast & easy optimizing/scaling/management, no matter how many accounts you’re running
- Avoid Google’s suggestions (traps) and hacks from out-dated YouTube videos and cheap Udemy courses
- Advanced tracking setup for conversions, leads, calls, sales, and ROI from ads.
Advanced Optimizing That is Simple to Learn and Implement
Learn up-to-date optimization strategies for profit (conversions, CPA, conversion rate, ROAS) not Quality Score, CTR, Optimization Score and other nonsense metrics that don’t help you keep your job as a marketing professional.
- Strategies for quickly & easily scaling ROI by expanding campaigns, ad groups, ads, and keywords
- Strategies for quickly identifying top performers and expanding them
- Optimizing automated bidding or manual bidding or combos to control CPC and CPA when Google fails to do this.
- Optimizing at every level of performance data: campaigns, ad groups, keywords, device, location, schedule, and more
Microsoft Ads (Formerly Bing Ads) Training
Learn the differences between the networks and how to successfully expand to Microsoft Ads Network (Bing.com, Yahoo.com, AOL.com, DuckDuckgo.com, and more.)
- How to import properly (don’t use a weekly auto-import)
- What you can do in Microsoft Ads that you can’t do in Google Ads
- Optimizing inside Microsoft Ads based on THEIR data
- Targeting options and setups unique to Microsoft Ads
Mastering Campaign Targeting Options
Learn which targeting methods make the most sense for profitable ads for different industries, business types, budgets, and goals.
- Expert tactics for RLSA (Remarketing Lists for Search Ads)
- Proper setup/optimizing for DSA campaigns
- Advanced local campaign Targeting/Setup/Optimizing
- How to actually make broad match keywords profitable or when to avoid them
Advanced Stuff for Advanced People
For marketing professionals and ad agencies, this is the expert training for professionals with as much experience as us, but could always learn something new!
- How to fix automated bidding that IS NOT doing what it’s supposed to do (has no volume, very high CPCs, no conversions, bad ROAS, etc.)
- Complex optimizing for Device, Day, Hour, City, Country, State with or without manual bidding when needed
- Properly running test campaigns and primary campaigns correctly (for testing those broad keyword ideas that “may” work for top-of-funnel targeting for large budget accounts)
- Setup and optimizing LARGE budget accounts (targeting all stages of the funnel, micro-conversions, etc.)
- Optimizing, expanding, and finding new ideas for accounts you’ve been running for years
Beginner Foundations
If you have no experience, that’s ok! We have extra training for getting started with Google Ads.
- Intro to Google Ads, How to Setup Account
- Intro to Campaigns, Keywords, Ads, Ad Extensions, Negative Keywords and More
- Dashboard Walkthrough – How to Navigate Google Ads
- How to Monitor the Right Metrics and Ignore Useless Ones (How to Change the Columns Inside Google Ads)
- Basic Optimization for Beginners – campaigns, keywords, ads, a/b testing ads, ad groups, etc.
Bonus Training
Plenty of extra bonus to cover everything you need for PPC ad success! Get our agency’s best resources for running profitable campaigns quickly and easily.
- Expert Landing Page Training
- Advanced PPC Call Tracking Software (Not Inside Google Ads)
- Google Analytics Tracking and Setup
- Our Agency Tools – Expert Ads Framework & Cheat Sheet
- Our Agency Tools – Most Used Negative Keywords: Premade List
- Our Agency Tools – Top Cities and States Lists (For Negatives Keywords)
Additional Training for Google Display Ads
Our Display Ads Masterclass teaches expert strategies for expanding into the Google Display Network with maintaining profit and avoiding low-quality clicks and bad leads.
- Learn How PPC Ad Agencies Scale DISPLAY Profits Fast
- Display Ad Strategies for ROI & Removing Low-Quality Website Clicks
- Best Strategies for Targeting Audiences, Content, and Winning Combos
- Advanced Remarketing Strategies – Go Beyond the Basic Setup
- Top, Middle, and Bottom of Funnel Display Targeting Secrets
- Beginner to Expert Level Display Ads Training
- Display Campaign Pre-Launch Checklist
FAQs of “Online Advertising Academy – Google Ads Training Course Bundle“
Q: What is the duration of this course?
A: The course is self-paced, allowing you to learn at your own speed. You will have access to the course materials for an extended period to ensure you can absorb the content thoroughly.
Q: Is this course suitable for beginners in online advertising?
A: Absolutely! We offer a Beginner Foundations section tailored for those new to Google Ads. You’ll find introductory content to help you get started effectively.
Q: Can I access the course on mobile devices?
A: Yes, our course is fully responsive, making it accessible on both desktop and mobile devices. Learn wherever and whenever it’s convenient for you.
Q: Do I receive a certificate upon completion?
A: Yes, upon successfully completing the course, you will receive a certificate to showcase your expertise in Google Ads and online advertising.
Conclusion
Congratulations on taking the first step toward mastering Google Ads and boosting your online advertising career. Enroll in the Online Advertising Academy – Google Ads Training Course Bundle today to unlock the secrets of successful PPC campaigns and achieve remarkable results!
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
