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Welcome to Our Kind Studio – The Brand & Packaging Design Course, your comprehensive guide to mastering the art of brand and packaging design. In this course, we’ll take you through a step-by-step journey, equipping you with the skills and knowledge needed to excel in the world of packaging design without the overwhelm or guesswork.
Exploring the Essential Features of “Our Kind Studio – The Brand & Packaging Design Course“
The Brand & Packaging Design Course – A step-by-step, process-by-process video course made by a big brand & packaging veteran (that’s me!) with over 10 years of agency experience. Learn how to navigate packaging projects from start to finish without the overwhelm, scary-print-feels, or guesswork.
LET ME EXPLAIN:
✴︎ You don’t need to be a materials wizard or a mathematician to be a brand and packaging designer.
✴︎ It’s more about creating stand-out story brands with the product at the center…
✴︎ To help your clients build the product-based businesses of their dreams.
AND so that you can serve your clients with those EXTRA JUICY skills and insane value while building an end-to-end killer portfolio?
What You Get:
Module 1
Learn packaging project setup from the very beginning. Discover more about the different types of clients you may encounter, and which questions to ask to make sure your projects are efficient and a good fit for you. This module includes advice on structuring proposals, timelines, contract clauses, and scope too. I share my project management tools, my Asana buckets, and project stages.
Module 2
Discovery is more than just an inquiry call. Here you’ll learn to ask for the project specifics and most importantly, which questions you need to ask. This module is all about finding out the right information from your client at the right time and how to store and collate it; using my Notion template. Learn why and how to build a workshop into your project process and why questionnaires aren’t really the one.
Module 3
Strategy basics go beyond regular brand strategy. Learn agency-level exercises and tools which will allow you to take your client on an anti-same-same journey to demonstrate that there’s always another way. These tools will help you position your brand amongst the wider landscape and teach you how to tap into differentiation at the core.
Module 4
To design winning packaging, it takes way more than a cute logo. In this module, you’ll learn packaging design theory which underpins the success of any pack design. You’ll learn the principles of product families, product navigation, customer reading, and how to design for store as well as online.
Module 5
Module 5 teaches the design process, including my signature ‘format first’ approach. You’ll learn how to set up your design space, see my behind-the-scenes idea sprints and tips on presentations, mockups, and prototypes. Your designs have to come from your genius; I show you the tools and my approach.
Module 6
Here you’ll learn the principles and regulations for the back of the pack; this is the stage that involves taking your concept onto cutter. Learn how to take care of barcodes, how to set up a cutter guide, and the details you need to include on the pack and how they should appear. I share resources for both EU, UK, and US setup.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
