*** Proof of Product ***
Welcome to “Pat Walls – Lean SEO: Our Framework For SEO Traction.” In this course, you’ll learn a proven SEO framework by Pat Walls, designed to drive results through practical strategies and experimentation. Whether you’re new to SEO or seeking to refine your approach, this course is your path to achieving SEO success.
Exploring the Essential Features of “Pat Walls – Lean SEO Our Framework For SEO Traction“
Hi, I’m Pat Walls, the creator of Starter Story. Many people believe that SEO success is all about mastering Google’s algorithm inside and out. But in reality, it’s about taking action, discovering what works, and then scaling it up.
I’ve grown Starter Story to attract over 1 million visitors per month using a methodology I call Lean SEO, and you can apply it too. Here’s the framework:
1. Research: Identify content opportunities quickly. 2. Create: Develop Minimum Viable Content (MVCs) to test viability. 3. Test: Measure results over a 30-day period. 4. Decision: Iterate on your content based on its performance. 5. Scale: When something works, scale it using structured data, automation, outsourcing, and user-generated content.
And do this across many ‘experiments’ simultaneously and in parallel. Why does this work? By using this framework, we make many small bets with an iterative approach. Instead of spending weeks on one piece of content that may never pan out, we run dozens of experiments at once. Through these experiments, we eventually land on multiple big content opportunities. When we got serious about this framework, we 4x’d our search traffic in just 6 months.
About the course
I guide you through the entire framework in approximately 3 hours of screencasts and over 100 slides. I also provide numerous examples from Starter Story and other websites, demonstrating how you can implement Lean SEO yourself. You can take this course at your own pace, and you’ll have access to it forever. If you have questions while implementing Lean SEO, you can email me anytime.
Thank you for considering this course!
Requirements for the course
I recommend that you have time, patience, and a long-term mindset. These experiments take time. It’s best if you already have a business you’d like to grow with SEO, but if you’re planning to start something new, that works too!
What You Get:
Intro To Lean SEO
- Introduction to the course and the framework that transformed our SEO. It’s Time to Leave the Stone Age.
Principles
- Why does this framework work? Because it’s a way of thinking. It’s designed to work for any team, any size.
The Framework
- The framework’s 5 steps: Research, Create, Test, PPS, and Scale.
Find A Content Type
- Don’t look for keywords, look for content types. Learn how others do it and how you can use it on your own website.
Create MVC
- Learn how to create content quickly. A strategy to develop and publish content in 2 hours.
Test
- The 30 Day Experiment. Learn how to design and track experiments.
Pivot
- PPS: Pivot, Persevere, or Scale.
Measuring Success
- How to define success? Why are some performing better than others?
Persevere
- When to persevere vs. letting go? Bonus: 12 ways to improve content quality.
Scale
- Your goal is not 10 blog posts; it’s 1,000 (over time). Plus: 5 ways we scale content.
Wrap Up
- How you can get started today.
Bonus: Step By Step Examples
- Creating an MVC in 24 minutes.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
