Personal Branding – Matt Diggity

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Exploring the Essential Features of “Personal Branding – Matt Diggity”

If so, you’re not alone. The world is noisier than ever. 24/7 social media. A relentless news cycle. AI disrupting everything.
 
The battle for attention has never been more difficult.

In fact, over the past 20 years the average human attention span has dropped from 12 seconds to 8.25 seconds. That’s 0.75 seconds shorter than the attention span of a goldfish.

(And you wonder why it’s so hard to land customers…)

So while technology has made it easier than ever to build a business, gain skills, and launch a product, it’s also made it harder than ever to market what you’re selling effectively.
 
The harsh truth is that the game has changed for good…

Building A Quality Business Or Even A Best-In-Class Skillset Simply Isn’t Enough To Stand Out Anymore
 
You can spend years creating an amazing product or becoming a top performer in your field, and then launch the product, open the business, or reach out for a hiring opportunity, only to hear… nothing.  

The average visitor arrives on your page with a dozen other tabs open, their phone buzzing, and maybe even Netflix or a podcast playing in the background.

Why? Simply Having a Great Product or Being Good at What You Do Is No Longer Enough
So why does the opposite seem to be true for some people?

Because there are still plenty of products and businesses being marketed – and marketed successfully, too – based simply on the name of the person behind them.

Oh, and those products and businesses are MAKING MONEY, too.

You can’t scroll social media without seeing them.

The coder who pulls in six figures in passive income selling courses, the copywriter whose social media presence brings in high-value leads like a magnet, the SEO expert who can charge thousands an hour for a consultation and the entrepreneur whose angel investment into a company goes public and sets them up for life.

These individuals rake in money and get opportunities thrown at them, based on something that allows them to cut through the noise and reach a customer base who will often buy anything they sell.

What is it? The rarest form of currency in the modern world: TRUST.

Trust Cuts Through the Noise
It turns conversations into conversions and can turn a name into a business.

It’s what allows an individual to transform their identity into a brand that doesn’t just pay them well for life, but opens doors to partnerships and opportunities that elevate everything they do, allowing them to start businesses on easy mode while the rest of the world works in obscurity.

Trust is the secret sauce that turned Ryan Reynolds from just another leading man into the driving force behind a $14 billion business empire, built on splashy deals like the $610 million sale of Aviation Gin, or the $1.35 billion sale of Mint Mobile.

That’s The Power Of A Personal Brand
An effective personal brand is the most powerful form of marketing in the world today.
 
Why? Because people trust people, not companies.

A personal brand leverages the power of interpersonal trust and connection, and the benefits are numerous:

• Whatever you’re selling will sell more easily (you’ll get more leads, and they’ll convert faster)
• When you ask something of your customers, it won’t be perceived as an ‘ask’
• You’ll become known for your strengths, earning you attention and credibility 
• ​Anything new you launch (business, course, offer) will be on easy mode
• You’ll get faster access to better career opportunities, more often
• ​If you freelance, you’ll be able to charge exponentially more for your skills
• ​Your inbound investment opportunities (angel investing, smart equity) will go through the roof
• You’ll enjoy access to a much wider network of higher-value individuals
  And MUCH MORE…

And while all of that might sound a bit far-fetched for a normal person, that’s the thing: it isn’t.  
You don’t have to be a movie star or celebrity to leverage the power of a personal brand.
Thanks to the tools around us, anyone on the planet can have one… 
 All you have to do, is build it.

How to Build a Personal Brand with Matt Diggity
Stop getting lost in the crowd. Start attracting new opportunities, expanding your business, and unleashing the competitive advantage of your personal brand.

Leverage Personal Branding To Dominate Your Niche And Scale Your Business On Easy Mode
Establishing a clear and compelling personal brand is a gamechanger no matter your industry. In this deep-dive video course from Matt Diggity, you’ll learn:

• How to build your personal brand’s website
• How to define your goals for your personal brand
• How to avoid the #1 pitfall of building your own brand
• How to differentiate yourself by finding and dominating your niche
• How to choose the best medium to communicate your personal brand
• How to sidestep the personal branding ‘traps’ that many fall into
• ​​How to find the right ‘voice’ for your brand
• ​How to start producing content that works, on a schedule that’s sustainable
• ​How to keep improving your personal brand over time
• ​& much more…

Everything I’ve Built Was Powered By
My Own Personal Brand
Hi. I’m Matt Diggity…
👉 I’m an SEO and CEO, and the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, Diggity Links, Authority Builders, and The Chiang Mai SEO Conference. My work has also been featured in Forbes, the New York Times and Inc.com.

Each of the above multiple-seven-figure SEO businesses was built and launched thanks to my own personal brand, something I’ve built and grown over the past decade.

But it wasn’t always like this. 

In fact, back when I started in SEO in 2009, I was about the furthest thing from a ‘personal brand’ there could possibly be. 

👉 As an engineer and introvert, that was absolutely the last thing on my mind.
 
Matt organizes one of the top SEOevents in the world
But then I started working with a partner on a brand-new SEO agency. He handled fulfillment, while I tackled marketing.

And look, while I didn’t know much about marketing, I did know we’d need eyeballs on our new service. 

So I launched DiggityMarketing.com and began blogging there, sharing interesting stuff I was learning by cracking Google’s algorithm. I broke down all the data behind what I was seeing, and how it applied to SEO. Slowly but surely those posts began to get shared, drawing even more attention to our agency.
 
To help us keep growing the brand, I also started helping other businesses’ SEO efforts free of charge in Facebook groups and through social media. 

And while my intention with all of this was simply to build our brand and the service we were offering, I noticed something else start to happen…

People started trusting us.

And then – because they trusted us – they started buying from us.

Before I knew it, I had built a personal brand that was bringing in business all on its own.

A LOT of business.
My SEO consulting rate climbed to over $2k/hr.

I started a seven-figure international SEO agency. 

I launched an SEO conference (the Chiang Mai SEO Conference) that now sells out every single year.

The month I started our link-building agency, Authority Builders, we did $94k in business.

And best of all? Instead of going out and having to chase them, opportunities started coming to me.

Using smart equity, I was able to become an angel investor in multiple companies, including SurferSEO, one of the world’s top SaaS companies in the SEO space.

I don’t bring up any of that to brag about it, but instead to illustrate a very simple point…

Building a Personal Brand Changed My Life.
And It Can Change Yours, Too
That’s why I’ve put everything I know about it into this course.
And I do mean everything.

Every difficult lesson, tip and insight I’ve learned from growing, managing, and nurturing a personal brand for over a decade.

Every pitfall, mistake and wrong turn.

Every hack that helped my growth, and every mistake that hurt it.

This isn’t just theory. It’s practical, firsthand knowledge cultivated the hard way.

And now, it’s all yours.

Everything You Need to Know to Start Building and Scaling a Bulletproof Personal Brand TODAY
Here’s What You’ll Learn:

• The Benefits of Personal Branding
  Yes, we all know the benefits of a personal brand for celebrities, athletes, and movie stars. But what are the benefits for you?While many benefits are trivial, there are plenty that are completely unrecognized. Learn the exact benefits of personal branding and how to leverage them in your own career TODAY.
• The Dark Side of Personal Branding
  For all the upside, building and having a personal brand isn’t all sunshine. As your brand grows and evolves, you’re going to hit some obstacles. But the downsides can be mitigated if you know what you’re getting into beforehand. This lesson will teach you exactly what you can expect; you’ll learn the pitfalls to watch out for ahead of time, so that you can avoid or plan for them.
• How to Start and Build a Personal Brand
  So you want a clear, effective personal brand that opens doors for you and pushes the boundaries of business success further than you ever thought possible. Great! But where do you start?This module walks through exactly how to start and build a personal brand, breaking down each step you need to know at every stage of your personal brand journey, and how to take it.
• Creating a ‘Voice’ For Your Personal Brand
  A strong personal brand increases your visibility, establishes your presence and helps you become an instantly-recognizable figure in your industry and niche. But that only happens by choosing the right ‘voice’ for it — a voice that fits your identity, your offer, and your story. Discover how to choose the right voice, communicate effectively, and create a social media persona and posting schedule that will supercharge your reach and engagement.
• Your Brand Over Time: How To Monitor Progress And Avoid Personal Branding Pitfalls
  Your personal brand will grow and evolve as your business does. What works one year, will fall flat the next. Algorithms will change, new technologies like AI will emerge. How can you make sure your brand is growing and thriving the whole time? This module will teach you everything you need to know to understand your reach and engagement, helping you to continuously improve over time and increase the benefits you’ll get from personal branding.
• Personal Brand Case Studies
  This lesson will teach you how successful people created and built the personal brands responsible for their success. Unearth personal brand insights, tips, and takeaways from the best in the world. Covering everyone from Alex Hormozi and Gary Vaynerchuck to Oprah and Richard Branson, you’ll get a peek under the hood of each of their personal brands to discover what makes them work.
• Personal Brand Pitfalls – How To Manage A Crisis
  There’s no escaping the truth: in the digital age, anyone with a personal brand is almost guaranteed to attract haters and trolls. When that happens, you need to be ready. And thanks to this module, you will be. It teaches you exactly how to deal with them while keeping your personal brand untouched.
• Scaling Your Personal Brand
  How can you grow faster? How can you turbocharge the process? To be able to scale your personal brand, you need to understand how to grow your community by increasing different engagement levels. In this lesson, you’ll dive deep into which strategies you can use to accelerate this process to help scale your personal brand faster than ever. Learn the ins and outs of paid vs. organic growth strategies, and growing an email list.

“But I Don’t Have What It Takes To Build A Personal Brand…”
Here’s the thing: if you exist on the internet, you already have a personal brand.

Social media profiles, job history, Google results, Reddit comments.

Your entire digital footprint.

Right now, all of that is your personal brand.

That thought should be encouraging, by the way. Not panic-inducing.

But for far too many people, it is.

Because they fail to take control of their own narrative, and shape their own identity into an asset, instead of a liability.

And then they wonder why their business struggles to effectively find and connect with customers, and why they fight an uphill battle to cut through the noise to even be noticed, much less profitable.

Whether you’re trying to attract leads, get eyeballs on your product or service, or launch something new, the following is the truth: 

All of that would be infinitely easier with a clear and effective personal brand.

No more fighting to stand out in your industry.

No more being ghosted by clients who don’t trust you because they don’t know you.

No more losing out on opportunities that go instead to less-qualified but more well-known competitors.

Having a clear, well-built personal brand is like having a massive cheat code in business and life.

It’s been behind some of my biggest accomplishments, whether that’s launching multiple seven-figure businesses, starting an industry-leading conference, or becoming a trusted authority in my niche. 

And This Bonus Is Yours Too: 
ChatGPT Repurposing Demo
Never Struggle to Create Content Again

If your personal brand is the engine, content is its fuel.
Building and maintaining a regular social media presence through content that’s engaging, informative, or simply entertaining will:

• Keep you top of mind with your audience
• Establish you as an authority in your space
• Increase your reach beyond your niche
• ​Connect you to potential partners
• Build trust with your clients and customers

However, creating unique content across every social channel on a regular basis is a massive task, one that would normally require an entire team of people behind it.

That’s why I leverage the power of AI to repurpose a lot of what I create.
This allows me to populate Twitter, Facebook, Youtube, LinkedIn and more channels with a steady amount of content that connects me to my audience and continues to build authority in my niche.

But it took a while to get there.

If you’ve ever spent much time with ChatGPT, you know that dialing in the right prompts is the difference between getting responses that sound like a robot vs. anything that’s usable. 
 
Still, after a lot of trial and error, I was able to do just that. So publishing a week’s worth of content is now as simple as using those prompts and hitting ‘enter’.

This includes both the exact prompts I’ve developed to repurpose my content, and the live video demo where I show you the step-by-step process I use to create a week’s worth of content in minutes.

If you’re serious about building a personal brand, this is a game-changer. Don’t miss out on it!

The ‘D’ Word…
(The *Real* Reason You Need A Personal Brand)

Let’s talk about disruption. 

For the past few decades, the branding and business landscapes have been changing almost non-stop. 

Algorithms shift. AI tools can render entire job categories almost irrelevant overnight. In my industry (SEO), a single update from Google can rearrange the whole landscape overnight.

And as much as I’d like to reassure you that this will change, I won’t lie to you… it’s not going to stop.

Disruption is now the default. 
Which is exactly why I’m doubling down on personal branding.

I’m placing a big bet that it’s about to become at least 10x as important as it has been in the years to come. Here’s why…

1. A good personal brand is a differentiator that allows you to stand out from the crowd and get noticed. In a world that’s about to be dominated by AI, that one benefit is an absolute game-changer that can make the difference between thriving and scraping by.
2. A personal brand is exactly that: personal. Remember, people buy from other people they trust, not just brands. Your story, communication style, quirks, and personal details are the golden lining that will make your core business — whether that’s a product, a service, or a skillset — a must-have
3. ​Reputation. This is a core ingredient in any personal brand worth having. What people say about you when you leave the room, is why they’re buying from you (or not). A good reputation is something that can’t be faked, and certainly can’t be replicated by artificial intelligence — and it will outlast any algorithm change.

So, in a world that’s going to be dominated by disruption for the foreseeable future, what can you do?

Build a personal brand.
You’ll be glad you did. In a world where change and disruption are only going to accelerate, it’s the best investment you could possibly make. 

Ready To Start Building Your Personal Brand TODAY?

You will get the Personal Branding by Matt Diggity course, my step-by-step blueprint for building a clear, effective, and magnetic personal brand. These nine video modules will teach you everything you need to know on your personal branding journey.

And as a bonus, you’ll the ChatGPT Repurposing Demo – an in-depth tutorial along with the exact word-for-word prompts you can use to generate content that drives your personal brand.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/